JNLR Jan14 to Dec14

chilloutrelax

JNLRs are out this Thursday at 5.
Who will be up, who will be down??

flangemeistro

2fm will continue their downward spiral to insignificance.

xMallx

I think 2fm will have to go up this time, breakfast can't go any lower than 100k can it ? if it does it will be in Lyric Fm territory.

Expunge

2Fm reach in Dublin 7%
Lyric reach in Dublin 6%
(JNLR Quarter 3 2014)
Source: ilevel.ie

I think 2FM are at that level for some time in the capital.

flangemeistro

Lads are you all 100% that there are actually jnlr figures out today?

L1011

flangemeistro wrote: »

Lads are you all 100% that there are actually jnlr figures out today?

Yes.

flangemeistro

L1011 wrote: »

Yes.

Link please. I know it said at 5pm but even the announcement isn't mentioned anywhere.

radioland

flangemeistro wrote: »

Link please. I know it said at 5pm but even the announcement isn't mentioned anywhere.

It's today, you can tell by PDs biting their respective nails

Itssoeasy

It's today alright. Radio stations tweeting good luck and the like.

L1011

flangemeistro wrote: »

Link please. I know it said at 5pm but even the announcement isn't mentioned anywhere.

There's no link because there's no preannoucement. Its today - accept it.

geosynchronous orbit

L1011 wrote: »

There's no link because there's no preannoucement. Its today - accept it.

larry gogan on darcy saying 2 fm are delighted with their figures..... 1.5 hours before being published....

Euphoria Intensifies

geosynchronous orbit wrote: »

larry gogan on darcy saying 2 fm are delighted with their figures..... 1.5 hours before being published....

Radio stations get access to the figures before everyone else.

andyman

geosynchronous orbit wrote: »

larry gogan on darcy saying 2 fm are delighted with their figures..... 1.5 hours before being published....

All the stations got their figures this morning.

Can't believe there's still a doubt if it's today. It is 100% absolutely certainly without a shadow of a doubt today when JNLRs are being released.

flangemeistro

Christ there's a lot of aggression in here, I only asked for a link.
Must be 2fm fans.

blue4ever

flangemeistro wrote: »

Christ there's a lot of aggression in here, I only asked for a link.
Must be 2fm fans.

They are out now

http://www.ilevel.ie/media-blog/radio

C

xMallx

Top 5 shows on 2fm.Tubridy 177k, Nicky Byrne show 140k, Rick O'Shea 111k, Colm Hayes 103k, Breakfast Republic 100k .

Max Headroom

Nova patting themselves on the back again..............and all down to GG imo...

Claude Burgundy

Big losses for Radio 1 and gains for Newstalk !

vince

Any results for corks red fm

ghostdancer

great YonY for Newstalk Breakfast: +31%
+12% on the last book too.

Badabing

Today FM doing well on Sunday mornings, business show has grown for a few years now albeit slowly, Savage has got a loyal steady listenership which boads well for his new gig. Cooper again steady interesting to see wat happens when hook retires, he's on 125,000 Cooper on 156,000

GSF

blue4ever wrote: »

They are out now

http://www.ilevel.ie/media-blog/radio

C

I level seem to ignore Cork. Not sure why?

radioland

Book is slightly strange in that nearly all stations in Dublin showing some gains and listenership marginally up.

2fm can't be happy no matter how they'll spin it

hoodwinked

vince wrote: »

Any results for corks red fm

from my take on this thing:

overall they are up 3%

96fm are the only ones heading down, losing 1%

looking at weekdays

All Adults Aged 15+
Table 5: Share of Listening (7am – 7pm)

Corks 96FM/C103 39.5% (-0.4)
Corks 96FM 24.8% (-1.8)
C103 (Corks 103FM) 14.7% (+1.3)
Corks Red FM 14.7% (+1.2)

so 96fm weekdays are losing listeners while Red fm and C103 are gaining them.

Adults Aged 15-34
Table 3: Average Weekday Yesterday Listenership

Corks 96FM/C103 28%
Corks 96FM 25%
C103 (Corks 103FM) 5%
Corks Red FM 40%

Adults Aged 35+

Cork’s 96FM/C103 43.9%
Corks 96FM 25.7%
C103 (Corks 103FM) 18.2%
Corks Red FM 8.5%

so Red fm are the number 1 station for the under 35's (unsurprising for a youth aimed station), and 96fm are taking the older generations and pensioners.

Expunge

So, Marty in the Morning on RTE Lyric FM has run out of steam, despite him being the saviour of Arts and Classical Music broadcasting in Ireland - by playing Val Doonigan and Van Morrisson nearly every fooking day, doing a bad Terry Wogan impression and featuring his mate Nevin the Chef.

38,000 listeners, down from 41,000 book on book.

Maybe they might just try arts and classical music programming from now on as it doesn't make much difference having a 'star' on in the mornings.

bbability

Expunge wrote: »

So, Marty in the Morning on RTE Lyric FM has run out of steam, despite him being the saviour of Arts and Classical Music broadcasting in Ireland - by playing Val Doonigan and Van Morrisson nearly every fooking day, doing a bad Terry Wogan impression and featuring his mate Nevin the Chef.

38,000 listeners, down from 41,000 book on book.

Maybe they might just try arts and classical music programming from now on as it doesn't make much difference having a 'star' on in the mornings.

He's doubled the listenership no matter what twist you put on it. If he was working on 2fm he'd be a bloody success only dropping 3k in twelve months.

Ironic that signing Nicky Byrne has done absolutely nothing for the ratings. Same amount of people tuning in as when Colm Hayes did the show.

flangemeistro

bbability wrote: »

He's doubled the listenership no matter what twist you put on it. If he was working on 2fm he'd be a bloody success only dropping 3k in twelve months.

Ironic that signing Nicky Byrne has done absolutely nothing for the ratings. Same amount of people tuning in as when Colm Hayes did the show.

Not only the same amount of listener's but Colm Hayes had that amount of listeners over only two hours whereas Nicky Byrne has 3 hours.
The only 2fm show that has increased in listeners since Dan Healy's "revamp" is Tubs and ironically that's one of the only shows he didn't touch.

Expunge

bbability wrote: »

He's doubled the listenership no matter what twist you put on it. If he was working on 2fm he'd be a bloody success only dropping 3k in twelve months.

Not really a twist - after nearly six years on that slot, a guy with the profile he has from his Winning Streak days can manage 38,000 listeners and sour and demoralise the audience for a specialist, publicly funded network. Some achievement.

Similar to the case of Nicky Byrne, though. Men and women with high profile don't necessarily do the business with the public just cause they have high profile.

bureau2009

Anyone got the listenership figures to hand for the following shows?

* Gay Byrne, Lyric FM 2pm -4pm Sundays

* Rising Time, RTE Radio 1, 5.30 am - 7.00 am with Shay Byrne.


Many thanks.

L1011

bbability wrote: »

Ironic that signing Nicky Byrne has done absolutely nothing for the ratings. Same amount of people tuning in as when Colm Hayes did the show.

Going on the drops for other shows, holding Hayes figures could probably be represented as a victory :pac:

Jack the Box

What news on that steaming pile of dung that is Breakfast Republic ?

flangemeistro

Jack the Box wrote: »

What news on that steaming pile of dung that is Breakfast Republic ?

They are claiming victory because they are up to 100000 listeners even though Hector had 128000 before Dan Healy wrecked everything, and he has the ego to say "breakfast republic will own breakfast shortly"

vince

Intresting to see 4fm still doing well in cork maybe they should relocate to cork. As a listener I do feel sometimes they dont aknowledge cork much. Tv3s bid for 4fm gig years ago had plans for a cork studio.

eiresandra

flangemeistro wrote: »

The only 2fm show that has increased in listeners since Dan Healy's "revamp" is Tubs and ironically that's one of the only shows he didn't touch.

Tubs only increased his listenership cos they hacked 15 minutes off the primetime 8am hour and gave it to him.

radioland

eiresandra wrote: »

Tubs only increased his listenership cos they hacked 15 minutes off the primetime 8am hour and gave it to him.

It could be argued then it was a good move . Overall however 2fm seems flatb

blue4ever

bureau2009 wrote: »

Anyone got the listenership figures to hand for the following shows?

Many thanks.

* Gay Byrne, Lyric FM 2pm -4pm Sundays =42,000

* Rising Time, RTE Radio 1, 5.30 am - 7.00 am with Shay Byrne.=44,000

blue4ever

eiresandra wrote: »

Tubs only increased his listenership cos they hacked 15 minutes off the primetime 8am hour and gave it to him.

It was the only inspired move by the station. Breakfast was lucky not to slip under 100, Byrne over three hours, not great figures, Hayes is actually doing good relative to the station as a whole

eiresandra

blue4ever wrote: »

It was the only inspired move by the station.

You're dead right. It's just kinda galling to watch the shouting about it by Healy and Tubridy as if it was a victory of great content and talent. Tubridy was quoted today in the Indo "Through dogged persistance, 2FM is finally getting somewhere." Ha!

I saw the station tweeting yesterday about Chris & Ciara's success, up 1,000 listeners! 1,000 listeners nationally is a decimal point falling the right or wrong way for you. They have 10,000 listeners nationally for a three hour show. Some of the youth stations have higher quarter hours at night in much smaller markets.

Utter disaster. How long more will RTE top brass listen to the spoofing?

RadioAnalyst

That time of year again, it seems like only weeks ago that we were discussing JNLR results. The quarterly figures give us great fodder for posting and for terrible pre-written press releases and youtube videos but I wonder about the value of such regular reports in such a small market. I think three times a year would be plenty and would still enable advertisers to plan while allowing programmers time to bed in ideas and programmes.

On to the book itself and as always my focus is on the Dublin market. iLevel.ie provides the proper comprehensive coverage as it does every time and you should refer to that for proper data rather than my meatball calculations. As always, this is divided into good and bad book.

Good book: Good book for Q102 once again this time around. They had some rocky times recently with their notoriously soft audience going back to the Lite FM days but they are on an upswing at the moment so should enjoy the good times while they keep rolling. If they could solidify some of the floating voters they would have a decent sized predictable audience. Good book too for Sunshine 106.8 who have recorded a 0.8% share increase to 3.3%. Definitely validates their decision to drop the nasty country music from their format and replace it with easy listening. Whether the BAI should have bought that one is another matter of course but for now, 3.3% is impressive and puts them only 0.1% behind Nova, .8% ahead of 4FM and 2% ahead of TXFM. Decent book too for 98FM, showing some signs of recovery particularly on the trends but coming from such a very low base the trends would need to continue and accelerate to bring them closer to Q102 while FM104 remain far ahead of all the music stations.

Bad book: There is acres of spin around 2FM at present but in Dublin at least, the performance has not been good with a 0.5% share drop. Even with Today FM falling back in share this time around, they are still a full 1% behind and struggling in most of the demographics they are chasing. I'm not 100% sure though what 2FM is trying to do so perhaps Dan has some grand plan that just escapes the rest of us. Outside of Dublin, individual show performance has improved but is it enough? Not a great report card for Nova either who seem to have become becalmed around that 3.7% share (+/- .3%). They wouldn't want to slip below fellow specialists Sunshine or Lyric FM. There seems to be a very direct link between Novas advertising/marketing activity and their performance in the JNLR but it's not easy to maintain that level of spend. Sadly a bad book too for TXFM who are becalmed on a far lower level of 1.3% since the book after the 'relaunch'. The weekly and daily figures just aren't climbing and the 6 month book makes quite depressing reading too. One of the many problems is the fact that their weekend performance is so terribly poor (averaging 3k reach for the whole of Sunday) that they don't carry any listeners through into the week. Worrying times there yet again.

Pretty much as you were for the rest. Small changes for 104, Newstalk and Radio 1 but nothing swinging too far. There has been some coverage of the Pat Kenny show stalling at 140k or so v Sean O Rourkes 300k or so and that will have kept those in RTE happy this week. The performance of Newstalk Breakfast continues to impress though, 165k really is good up against Morning Ireland.

Meanwhile here in London, the RAJAR figures appeared this week where the main measure is hours (rather than share in the JNLR) and stations are bouncing around in a very peculiar manner with jumps and falls of more than 40% recorded in consecutive books. The jury is still very much out on what the best survey method is but this weeks results in RAJAR did the system no favours within the London advertising community.

I'm happy to answer any questions as always!

RadioAnalyst

Losty Dublin

Two point to bounce off you, Radio Analyst.

On TX FM/Phantom. I was always amazed how many people I knew who say that they listened to the station only for the station to fall on it's arse every time a JNLR book came out. A theory I have with the station is that a quite lot of people are indeed listening but most of them only tune into one or two of the specialist shows per week and not so much the crucial daytime output. Do you think that this theory has merit?

On Sunshine/Country, you cite their culling country music as being the main reason for their growth. In truth, today they are playing the same music as they always have but with a few extra tracks thrown. Also, they have shown slow but steady growth over the last few years. I put it to the floor that this book was a blip of sorts and that they will be scalped come May Day.

Opinons?

RadioAnalyst

Losty you raise two interesting points there, I will bounce them as best I can.

First off on TXFM/Phantom. Phantom always had a pretty good conversion from share to reach in the past and in my youth as a media buyer I was always happy to buy space there because even though their audience was small (about 1.6% daytime 3% nighttime, 2% weekend back then v 1.3%, 1.1%, 0.5% now), it was made up of a valuable cohort of young men who were difficult to target elsewhere. They tended to listen a lot both day and night. Nowadays, listeners (from quite a broad demographic) tend to sample TXFM, particularly on a show by show basis as you mention, but there is no real stickability there. That is in the main explained by them losing focus as Phantom (I've never really understood why) and in turn gaining soft audience but losing loyal audience.

The relaunch as TXFM afforded them an invaluable opportunity to clearly define what the station is all about both in terms of music, presentation and style. They really didn't manage that though and now TXFM is a mixture of the very specialist sample material at night and a mix of very light indie and "proper" alternative rock in the daytime. It's a compromise that was never going to sit well. I predicted at JNLR 3/2014 that the relaunch bounce would last for a year at least but sadly I was wrong on that.

For Sunshine the situation was a bit different. They never wanted to play Country music, viewing it as incompatible with wanting to get a more "sophisticated" older audience. This was at a time when their share was pretty respectable at 3%. They went through a gradual process of phasing out their country content to the point where they are now licenced as an easy listening station rather than a country music one. This has worked well for them gaining a small bit of audience regularly as they softened up the format and has led to a big jump this time around. 0.8% is a big jump though, I agree but I reckon there is a 3-5% market share available for what they now offer in a well defined (if often saccharine filled) format.

RadioAnalyst

xMallx

Any views on 2fms latest weekend figures ?

soc160

RadioAnalyst wrote: »

Losty you raise two interesting points there, I will bounce them as best I can.

First off on TXFM/Phantom. Phantom always had a pretty good conversion from share to reach in the past and in my youth as a media buyer I was always happy to buy space there because even though their audience was small (about 1.6% daytime 3% nighttime, 2% weekend back then v 1.3%, 1.1%, 0.5% now), it was made up of a valuable cohort of young men who were difficult to target elsewhere. They tended to listen a lot both day and night. Nowadays, listeners (from quite a broad demographic) tend to sample TXFM, particularly on a show by show basis as you mention, but there is no real stickability there. That is in the main explained by them losing focus as Phantom (I've never really understood why) and in turn gaining soft audience but losing loyal audience.

The relaunch as TXFM afforded them an invaluable opportunity to clearly define what the station is all about both in terms of music, presentation and style. They really didn't manage that though and now TXFM is a mixture of the very specialist sample material at night and a mix of very light indie and "proper" alternative rock in the daytime. It's a compromise that was never going to sit well. I predicted at JNLR 3/2014 that the relaunch bounce would last for a year at least but sadly I was wrong on that.

For Sunshine the situation was a bit different. They never wanted to play Country music, viewing it as incompatible with wanting to get a more "sophisticated" older audience. This was at a time when their share was pretty respectable at 3%. They went through a gradual process of phasing out their country content to the point where they are now licenced as an easy listening station rather than a country music one. This has worked well for them gaining a small bit of audience regularly as they softened up the format and has led to a big jump this time around. 0.8% is a big jump though, I agree but I reckon there is a 3-5% market share available for what they now offer in a well defined (if often saccharine filled) format.

RadioAnalyst

If Sunshines potential market share is a maximum 5% what would you consider the stations currently around it like Nova, 4FM, Lyric and 2FM(dublin) to max out at. It wasn't that long ago 98 where lingering around 5% so that would be a decent share for one of these stations to achieve. Be interesting to see if any of those stations can pull away, or alternatively if any of them just fade away with continuing cuts.