BBC article on Brewdog

Koptain Liverpool

Interesting article on BBC about the guys behind brewdog.

http://www.bbc.co.uk/news/business-30376484

How likely is it that some of the Irish craft breweries will start to make an international name for themselves?

dubscottie

Brewdog stopped being a "craft" beer once they turned themselves into a mini Diageo..

There is no craft in mass producing stuff..

irish_goat

dubscottie wrote: »

Brewdog stopped being a "craft" beer once they turned themselves into a mini Diageo..

There is no craft in mass producing stuff..

How are they a mini Diageo?

Lovely Bloke

dubscottie wrote: »

Brewdog stopped being a "craft" beer once they turned themselves into a mini Diageo..

There is no craft in mass producing stuff..

lol, unless it's brewed in a wellington boot in a grotty bedsit by a guy with a pair of corporation glasses he doesn't need and a paisley scarf it's not craft.

Tabnabs

Referring to them as "Mr Watt and Mr Dickie" throughout the whole article seems a bit formal and unnecessary?

drumswan

dubscottie wrote: »

Brewdog stopped being a "craft" beer once they turned themselves into a mini Diageo..

There is no craft in mass producing stuff..

If Brewdog are the Diageo of the new beer generation we are all winning

BeerNut

It's odd, and a wee bit sad, that Martin's contribution to Thornbridge as former head brewer and the inventor of Jaipur IPA has been written out of the official BrewDog corporate history. The image of them as naive but plucky outsiders seems to be more important to the company now.

lk67

dubscottie wrote: »

There is no craft in mass producing stuff..

Is there no craft involved in producing a consistent and excellent core range of products, and producing new experimental - and tasty - beers?

The quantity of beer you brew should not be an indicator of being craft or not craft. (Although Revenue might disagree!!)

Taste, quality, commitment, vision and innovation are surely more important?

This debate is ongoing in the US at the moment I believe.

drumswan

BeerNut wrote: »

It's odd, and a wee bit sad, that Martin's contribution to Thornbridge as former head brewer and the inventor of Jaipur IPA has been written out of the official BrewDog corporate history. The image of them as naive but plucky outsiders seems to be more important to the company now.

Didnt know he worked at Thornbridge! I had visions of two student brewers who started Brewdog in a 20L bucket

BeerNut

There's a bit on the whole BrewDog legend thing in Boak & Bailey's book on recent British brewing history Brew Britannia. From page 206: