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BBC article on Brewdog

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  • 13-01-2015 12:59am
    #1
    Koptain Liverpool
    Closed Accounts Posts: 505 ✭✭✭


    Interesting article on BBC about the guys behind brewdog.

    http://www.bbc.co.uk/news/business-30376484

    How likely is it that some of the Irish craft breweries will start to make an international name for themselves?


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    #2
    dubscottie
    Closed Accounts Posts: 854 ✭✭✭dubscottie


    Brewdog stopped being a "craft" beer once they turned themselves into a mini Diageo..

    There is no craft in mass producing stuff..


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    #3
    irish_goat
    Moderators, Recreation & Hobbies Moderators Posts: 5,775 Mod ✭✭✭✭irish_goat


    dubscottie wrote: »
    Brewdog stopped being a "craft" beer once they turned themselves into a mini Diageo..

    There is no craft in mass producing stuff..

    How are they a mini Diageo?


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    #4
    Lovely Bloke
    Closed Accounts Posts: 14,748 ✭✭✭✭Lovely Bloke


    dubscottie wrote: »
    Brewdog stopped being a "craft" beer once they turned themselves into a mini Diageo..

    There is no craft in mass producing stuff..

    lol, unless it's brewed in a wellington boot in a grotty bedsit by a guy with a pair of corporation glasses he doesn't need and a paisley scarf it's not craft.


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    #5
    Tabnabs
    Moderators, Recreation & Hobbies Moderators, Sports Moderators Posts: 15,696 Mod ✭✭✭✭Tabnabs


    Referring to them as "Mr Watt and Mr Dickie" throughout the whole article seems a bit formal and unnecessary?


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    #6
    drumswan
    Closed Accounts Posts: 2,592 ✭✭✭drumswan


    dubscottie wrote: »
    Brewdog stopped being a "craft" beer once they turned themselves into a mini Diageo..

    There is no craft in mass producing stuff..

    If Brewdog are the Diageo of the new beer generation we are all winning


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    #7
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 11,803 Mod ✭✭✭✭BeerNut


    It's odd, and a wee bit sad, that Martin's contribution to Thornbridge as former head brewer and the inventor of Jaipur IPA has been written out of the official BrewDog corporate history. The image of them as naive but plucky outsiders seems to be more important to the company now.

    My beer blog | The Twitter | My other beer blog



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    #8
    lk67
    Registered Users Posts: 477 ✭✭lk67


    dubscottie wrote: »
    There is no craft in mass producing stuff..

    Is there no craft involved in producing a consistent and excellent core range of products, and producing new experimental - and tasty - beers?

    The quantity of beer you brew should not be an indicator of being craft or not craft. (Although Revenue might disagree!!)

    Taste, quality, commitment, vision and innovation are surely more important?

    This debate is ongoing in the US at the moment I believe.


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    #9
    drumswan
    Closed Accounts Posts: 2,592 ✭✭✭drumswan


    BeerNut wrote: »
    It's odd, and a wee bit sad, that Martin's contribution to Thornbridge as former head brewer and the inventor of Jaipur IPA has been written out of the official BrewDog corporate history. The image of them as naive but plucky outsiders seems to be more important to the company now.

    Didnt know he worked at Thornbridge! I had visions of two student brewers who started Brewdog in a 20L bucket


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    #10
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 11,803 Mod ✭✭✭✭BeerNut


    There's a bit on the whole BrewDog legend thing in Boak & Bailey's book on recent British brewing history Brew Britannia. From page 206:

    bb206_zps5cd44990.png

    My beer blog | The Twitter | My other beer blog



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