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December 2014 ABC Newspaper Circulation

  • 09-01-2015 8:11pm
    #1
    JTMan
    Registered Users, Registered Users 2 Posts: 5,558 ✭✭✭


    It's ABC UK in Ireland time again. iLevel.ie analysis here.

    Daily Mail down 14% YoY.
    Mirror down 7% YoY.
    Daily Record down 34% YoY.
    Daily Star Sunday down 7% YoY.
    The People down 11% YoY.
    Sunday Times down 7% YoY.
    Morning newspaper market down 9% YoY.
    Sunday newspaper market down 6% YoY.
    41,592 less newspapers sold on average per day.

    Interesting points:
    The Daily Star had another torrid month dropping 2,200 in December alone. It’s not an isolated loss for the publication having sustained in or around 2,000 declines every month since September.

    Sunday Times, Irish Daily Mail and the Irish Mail on Sunday all suffer sharp YoY sales declines.

    Press Gazette analysis of the UK figures here.


Comments

  • #2
    IRE60
    Registered Users, Registered Users 2 Posts: 1,884 ✭✭✭IRE60


    I estimate that every 1000 copies lost to the star is €210,000 p.a. in revenue to them. Since september they are down just shy of €1.5m annually. Now that is very scary.


  • #3
    doublej
    Registered Users, Registered Users 2 Posts: 133 ✭✭doublej


    How did you arrive at the €210,000 per 1,000 figure ?


  • #4
    JTMan
    Registered Users, Registered Users 2 Posts: 5,558 ✭✭✭JTMan


    IRE60 wrote: »
    I estimate that every 1000 copies lost to the star is €210,000 p.a. in revenue to them. Since september they are down just shy of €1.5m annually. Now that is very scary.

    It is scary. Dirty Desmond and his buddies will be in for a smaller 2014 dividend cheque. One wonders how much cost they were able to strip out of the business this year in tandem with the obvious revenue declines.


  • #5
    IRE60
    Registered Users, Registered Users 2 Posts: 1,884 ✭✭✭IRE60


    doublej wrote: »
    How did you arrive at the €210,000 per 1,000 figure ?

    Its a bit rough - and leaving aside the cover price and circulation differences on a saturday..

    OK - cover price is 1.40 of which i'd say they net half 0.70
    0.70 X 6 days X 52 weeks is 218.40 per copy annualised. i chopped that down to 210 being conservative.
    1000 copies X 210 per copy = 210,000

    Look its a "guesstimate" at the best but its not wild either.


  • #6
    IRE60
    Registered Users, Registered Users 2 Posts: 1,884 ✭✭✭IRE60


    And just to round that off (given that I opened the door in my head about saturday sales in the last post).

    It looks as if there still is some appetite for sport and Saturday sales. The pic attached shows the M to F vs Saturday sales for each tabloid comparing August sales to December. The M to F declining quicker that the Saturday sales.

    Note: The DS figure in this part of the report, and thus the graphic, only breaks out the RoI numbers for the paper and doesn't include the NI sales of the Irish edition - about 5,000 copies. That's why the numbers are lower.


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