Regularly Updating site content ?

_Brian

Hi folks..
In SEO terms you see regular references to keeping a website content updated. In terms of an E-store, many of our products are static, as is our landing page with a bit of a revamp maybe every few months..
But the blog, which is hosted on the site domain is updated more regularly with product or at least topical information, weekly or fortnightly updates..

Would this be sufficient ? Or do the landing page and product descriptions need to be regularly changing..

tricky D

Your product copy doesn't necessarily need to be viewed as so static if you have the opportunity to silo some customer feedback and/or product news/blog content into each product's silo. Though it's a big if which depends on the product and market factors. Eg. won't work for selling nuts and bolts, will work for selling smartphones.

adamrooney

You could create some web 2.0 properties (diversify) for example, pointing at the different product pages on your main site. Add fresh good content to these regularly and thus the same with creating your Social properties, and it means you won't have to worry as much about the static product pages on the site.

_Brian

I'm not going to pretend to fully understand both of the replies above.

So, regular updates on the blog alone isn't enough?

For example if I display the most recent blog content on the landing page also, would this be considered acceptable or viewed as duplicating content and so be bad practice ?

Thanks for the replies.

Mrs OBumble

_Brian wrote: »

So, regular updates on the blog alone isn't enough?

Enough for what? Are you meeting your objectives?

_Brian

Mrs OBumble wrote: »

Enough for what?

Going back to my first post. From an seo perspective I don't want my site to appear static to search engines. But am unclear as to what constitutes new content.

If my landing page, product pages and information pages remain fairly static and my blog is updated weekly, overall would my site be seen as overly static??

Mrs OBumble

IMHO, no.

It would be seen as updated weekly by a human being - and the way a human sees it is the way that a search engine would like to see it.

blue4ever

You have to understand that some pages will be static - bu the nature of the product/service. If you had an article on the Mona Lisa - how would you constantly update that!?

Granted comments keep a updating with new content - but sometimes that's fairly banal stuff.

If it were products, i'd keep an eye on reviews, awards, product updates etc to see if they would help a page along.