Under New Management

old_aussie

What would be the appropriate amount of time that a business/group would post "Under New Management"

Does this "Under new Management" also imply that the new management is better than the old management?

In most cases I think 90 days would be ample time to display "Under New Management"

I see the local chippy has been displaying the sign for well over 12 months.

More than enough time for repeat customers to be aware of this.

Where as, an accountant might display this sign for over 12 months as a lot repeat customers are just there at tax time, basically once a year for the majority of Aussies.

takamichinoku

The assumption is that people will think it means they're better, I believe. Might be a cleaning the slate type dealio too?

At least it's not as outright arrogant as "NEW AND IMPROVED FLAVOUR"; I mean, I liked the old flavour, I was buying it because I liked the old flavour, are you insulting my taste? Are you, Aldi Pot Noodle?!

Sir Arthur Daley

I agree with you op anything over 90 days would be ample time to display "Under New Management". Anything over that and they are taking the piss.

old_aussie

takamichinoku wrote: »

The assumption is that people will think it means they're better, I believe. Might be a cleaning the slate type dealio too?

At least it's not as outright arrogant as "NEW AND IMPROVED FLAVOUR"; I mean, I liked the old flavour, I was buying it because I liked the old flavour, are you insulting my taste? Are you, Aldi Pot Noodle?!

Yes I'm a fan of the old chippy, the presentation, taste, freshness, price and the same people running the shop for over twenty years.

Current management raised price, changed the type of fish being used and the only better item was the potato scallops, most other item were same as before.

The lost customers, after about six months they reduced the price and changed then fish supplier back to the original guy, nice fish again.

Customers have slowly returned and are "lined up out the door" for the last three or so months

Things are looking up.

Now the business is up for sale.

It's been over twelve months and the UNW sign is still in the window, and now opposite side to that sign is "Business for Sale, enquire within"

People will know it's sold when new people are in the shop and the test will be the continuance of the current customers and if they are good the word of mouth will decide their fate.

Dowl88

Take a poop and relax.

B.A._Baracus

It's marketing, op
The sign is there for customers. No one else. To mirror what Taka brilliantly said above it's to "wipe the slate clean" with previous customers negative experience. But also to give the illusion that things are 'better' for new customers.

The reality is jack shit has changed :pac:
But one thing that does rub me the wrong way (I studied marketing in college) is that business owners think that by displaying the sign they have 'pulled the wool over peoples eyes' :pac: Like, if you are going to go down the whole "new management" route. Update store / takeway / whatever business. Replace the tiles, carpet or whatever. Sell the illusion.

Tail Docker

It often means that a new, bright eyed loon has decided s/he can do it better than the last lot that failed on their arses and lost their hole on the business. In goes the redundancy money/re-mortgage money and all is well for 3 months...whereupon they fail on their hole like the people before them. Some locations/businesses seem to be under new management every twelve months, often marginal Pubs/dry cleaners/odd services. It is usually a conveyor belt of fresh optimism shepherding the victims onto the rocks of reality...