Thoughts on sex toy business, especially for men

urbireland

I'm doing some research on the sex toy industry and am looking for some insights on some topics:
- Sex toys for men - already exist but not widespread, especially with straight men
- Organic sex products: lubricants, creams, etc.
- Carbon neutral condoms
- Personalised sex toys, images, names, colours

Does any of the above spark a reaction, curiosity, an impulse to buy or to know more? Any other thoughts on the sex toy industry, or the availability and accessibility of products?

I am researching all of this from a marketing perspective, ultimately to start my own business. Thanks to all for your feedback!

nc19

urbireland wrote: »

I'm doing some research on the sex toy industry and am looking for some insights on some topics:
- Sex toys for men - already exist but not widespread, especially with straight men
- Organic sex products: lubricants, creams, etc.
- Carbon neutral condoms
- Personalised sex toys, images, names, colours

Does any of the above spark a reaction, curiosity, an impulse to buy or to know more? Any other thoughts on the sex toy industry, or the availability and accessibility of products?

I am researching all of this from a marketing perspective, ultimately to start my own business. Thanks to all for your feedback!

Men dont really think about stuff like carbon neutral condoms in my opinion.

Men come with the only sex aid they need attached at the wrist tbf

there is a reason why the market is small for straight men

mdolly123

Not sure you'll get far with this, niche area for men and even for gay men.

dara1234

- Sex toys for men - already exist but not widespread, especially with straight men

probably wouldn't buy cause i would always be thinking about what people would say if the found it. Imagine someone finding you fleshlight, the jokes would be endless.
marketing side: im sure smaller products could work better or ones that can be used by both people/on each other


- Organic sex products: lubricants, creams, etc.

marketing side: small market, possible only people who are allergic to a chemical and need to know what is in each product.
this may again apply to women buying it for their man

- Carbon neutral condoms

dont really care that much and i would never move away from the big brand


- Personalised sex toys, images, names, colours

not sure what this is could you explain/example


if you have more specific questions i could go into a large marketing detail. i personal would see these products as an add on to a shop or an online business.

dara1234

just noticed this bit.
Does any of the above spark a reaction, curiosity, an impulse to buy or to know more? Any other thoughts on the sex toy industry, or the availability and accessibility of products?

sex toys are sort of seen as a woman's thing and the would affect the male buyer the most. the market is likely to grow in the future but as a pointed out above possible will grow or start from a relationship and then men may buy themselves.
it is an interesting business idea and i think it could work wit the proper marketing strategy and target audience.