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Long Tail Keywords-Where To Put Them?

  • 23-06-2014 04:07PM
    #1
    shuffles03
    Registered Users, Registered Users 2 Posts: 2,065 ✭✭✭


    I'll be designing an ecommerce site very soon. Where's the best place to focus long tail keywords? A blog? The majority of long tail words I've amassed wouldn't really fit into our product description pages (they are very specific queries) so thought they would be best suited to our company blog?

    Should I approach this differently? Is there a better place to put them?


Comments

  • #2
    TheCoolWay
    Registered Users, Registered Users 2 Posts: 454 ✭✭TheCoolWay


    Add each long tail keyword to in the meta title of the page that they are most relevant to.

    If the keywords are not relevant to any page on your sites apart from the blog, chances are they are not important enough to be used at all IMO


  • #3
    bdo
    Registered Users, Registered Users 2 Posts: 227 ✭✭bdo


    I am guessing that your "very specific queries" relate to queries that show where the potential customer is in the buying cycle.

    I would match each query to where the are in the buying cycle or buying funnel - and then create content that answers their questions, put it in the blog and move them down the buying funnel with calls to action in the content.

    Content could be a blog post, a video, a white paper, an infographic etc


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