a pleasing statement i read today

hawkwind23

BrewDog issues formal apology to Portman Group for ‘not giving a ****’

Craft brewer apologises for unreserved ‘indifference and nonchalance’ to industry body’s ruling criticising Dead Pony Club labels. Following the official announcement from the Portman Group that BrewDog’s Dead Pony Club pale ale is in breach of the alcohol marketing code, BrewDog would like to issue the following statement: James Watt, co-founder of BrewDog commented:

“On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a **** about today’s ruling. Indeed, we are sorry for never giving a **** about anything the Portman Group has to say, and treating all of its statements with callous indifference and nonchalance.”

“Unfortunately, the Portman Group is a gloomy gaggle of killjoy jobsworths, funded by navel-gazing international drinks giants. Their raison d’être is to provide a diversion for the true evils of this industry, perpetrated by the gigantic faceless brands that pay their wages. Blinkered by this soulless mission, they treat beer drinkers like brain dead zombies and vilify creativity and competition. Therefore, we have never given a second thought to any of the grubby newspeak they disseminate periodically.”

“While the Portman Group lives out its days deliberating whether a joke on a bottle of beer is responsible or irresponsible use of humour, at BrewDog we will just get on with brewing awesome beer and treating our customers like adults. I’m sure that makes Henry Ashworth cry a salty tear into his shatterproof tankard of Directors as he tries to enforce his futile and toothless little marketing code, but we couldn’t give a **** about that, either.”

“We sincerely hope that the sarcasm of this message fits the Portman Group criteria of responsible use of humour,” he added.

More information on BrewDog and Dead Pony Club can be found at brewdog.com.


http://www.digitalnewsroom.co.uk/brewdog/dead-pony-portman-group/

Nodin

Though no longer able to sup beer, I approve of these people and their attitude.

SEPT 23 1989

"Dead Pony Club Pale Ale":rolleyes:

ArtyM

Someone buy that man a beer.

The Backwards Man

I always look out for a Brewdog pub when I'm in a new city. Not to drink in, but for reassurance that all the pretentious hipster annoying pups won't be clogging up the other bars.

Lou.m

hawkwind23 wrote: »

BrewDog issues formal apology to Portman Group for ‘not giving a ****’

Craft brewer apologises for unreserved ‘indifference and nonchalance’ to industry body’s ruling criticising Dead Pony Club labels. Following the official announcement from the Portman Group that BrewDog’s Dead Pony Club pale ale is in breach of the alcohol marketing code, BrewDog would like to issue the following statement: James Watt, co-founder of BrewDog commented:

“On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a **** about today’s ruling. Indeed, we are sorry for never giving a **** about anything the Portman Group has to say, and treating all of its statements with callous indifference and nonchalance.”

“Unfortunately, the Portman Group is a gloomy gaggle of killjoy jobsworths, funded by navel-gazing international drinks giants. Their raison d’être is to provide a diversion for the true evils of this industry, perpetrated by the gigantic faceless brands that pay their wages. Blinkered by this soulless mission, they treat beer drinkers like brain dead zombies and vilify creativity and competition. Therefore, we have never given a second thought to any of the grubby newspeak they disseminate periodically.”

“While the Portman Group lives out its days deliberating whether a joke on a bottle of beer is responsible or irresponsible use of humour, at BrewDog we will just get on with brewing awesome beer and treating our customers like adults. I’m sure that makes Henry Ashworth cry a salty tear into his shatterproof tankard of Directors as he tries to enforce his futile and toothless little marketing code, but we couldn’t give a **** about that, either.”

“We sincerely hope that the sarcasm of this message fits the Portman Group criteria of responsible use of humour,” he added.

More information on BrewDog and Dead Pony Club can be found at brewdog.com.


http://www.digitalnewsroom.co.uk/brewdog/dead-pony-portman-group/

Non Drinker here.

But your name is awesome and appropriate for this post.

Lapin

Brewdog.

The brewing example of the Ryanair and Paddy Power school of publicity.

Davarus Walrus

Nodin wrote: »

Though no longer able to sup beer, I approve of these people and their attitude.

Why can you no loner sup beer? I'd be fierce irritable and contrary if such a misfortune was to befall me.

Caliden

That label looks striking familiar to punk IPA or is that just me?

Oh nevermind it's the same crowd but just a very similar colour but different name.

suicide_circus

The Backwards Man wrote: »

I always look out for a Brewdog pub when I'm in a new city. Not to drink in, but for reassurance that all the pretentious hipster annoying pups won't be clogging up the other bars.

Drinking anything other than guinness, heino, bud and carlsberg = hipster, got it.

Lapin

suicide_circus wrote: »

Drinking anything other than guinness, heino, bud and carlsberg = hipster, got it.

Even Directors ?

Seaneh

Caliden wrote: »

That label looks striking familiar to punk IPA or is that just me?

Oh nevermind it's the same crowd but just a very similar colour but different name.

Same company, hardly shocking the labeling is similar?

Seaneh

Lapin wrote: »

Even Directors ?

Especially directors, the Red Stripe or PBR of English ales, hipsters seek out dive bars. Just to drink that stuff.

Lapin

Seaneh wrote: »

Especially directors, the Red Stripe or PBR of English ales, hipsters seek out dive bars. Just to drink that stuff.

I mention Directors because Brewdog take a swipe at it in their statement.

I wouldn't have thought Directors was hipster juice though.

Used to sell it in Weatherspoons for €1.29 a pint when I worked there.

Those who drank it couldn't be further removed from the market Brewdog seeks to target.

Personally I enjoyed the odd sup of Directors but I'm more of a London Pride man myself.

o1s1n

suicide_circus wrote: »

Drinking anything other than guinness, heino, bud and carlsberg = hipster, got it.

Someone fell off his unicycle on the way to work this morning.

suicide_circus

o1s1n wrote: »

Someone fell off his unicycle on the way to work this morning.

I ride an ironically oversized tricycle actually

snaphook

To be honest if a pub has 5AM Saint on tap, then I'll be 'avin that.
Otherwise, I'll drink whatever.

Seaneh

Lapin wrote: »

I mention Directors because Brewdog take a swipe at it in their statement.

I wouldn't have thought Directors was hipster juice though.

Used to sell it in Weatherspoons for €1.29 a pint when I worked there.

Those who drank it couldn't be further removed from the market Brewdog seeks to target.

Personally I enjoyed the odd sup of Directors but I'm more of a London Pride man myself.

When it comes to cask ales I'd be more of a fan of dark ales, porters and stouts myself, or the odd english strong ale. I tend to find bitters quite boring, Pride is good tack though.

Brewdog took a swipe at directors because it's a beer produced by one of the multinationals (Youngs & Wells) that the Portman Group is funded by and represents.

Drakares

Inb4 "German beer drinkers are snobs."