Specialized at it again.

Raam

http://www.neilprydebikes.com/news/latest/allez-allez-nazare.html

Effective immediately we are retiring our ALIZE bike name and replacing it with NAZARÉ. This is just a name change – your beloved bike will remain exactly the same.

This change comes at the behest of a well known bike company. According to their lawyers the ALIZE name was too close to one of their trademarked bike names and, as such, we need to stop using it.

Lusk_Doyle

Does that mean that I can now re-brand my Allez as Alize without fear of legal ramifications from the makers of the Nazare?

Inquitus

Gobshítes

Lusk_Doyle

I feel another social media storm coming...

Seweryn

"In the end, after months of arguing with lawyers, we were forced to change the name to avoid a protracted and potentially costly legal battle. We prefer to focus on designing great bikes than communicating with lawyers..."

Some Tw@ts are behind the Sp. brand...

Oryx

The names aren't the same. Twits.

They havent a clue how to handle pr, do they? They keep digging these holes to bury themselves in.

bcmf

They are some fookwits. If I owned an allez I would cut it up into small pieces or sell it off very cheaply instead of having to hang my head in shame at having to ride one

copacetic

bcmf wrote: »

They are some fookwits. If I owned an allez I would cut it up into small pieces or sell it off very cheaply instead of having to hang my head in shame at having to ride one

I have one, I seriously considered your advice, it was 50/50, but to think I will just keep using it as a bike. It says it wasn't involved.

Lusk_Doyle

copacetic wrote: »

I have one, I seriously considered your advice, it was 50/50, but to think I will just keep using it as a bike. It says it wasn't involved.

I'm going to get mine resprayed. I'm taking suggestions for anti-specialized branding.

bcmf

Lusk_Doyle wrote: »

I'm going to get mine resprayed. I'm taking suggestions for anti-specialized branding.

How about changing it to Nazare and emailing a pic to Spesh

rollingscone

Lusk_Doyle wrote: »

I'm going to get mine resprayed. I'm taking suggestions for anti-specialized branding.

I think Café Roubaix branding would look nice.

outfox

Me a few friends are starting a new bike company called Specialised. Brochures printed, website ready to launch, bike designs finalised, manufacturing company in China all ready to go. Nothing can go wrong now.

lennymc

outfox wrote: »

Me a few friends are starting a new bike company called Specialised. Brochures printed, website ready to launch, bike designs finalised, manufacturing company in China all ready to go. Nothing can go wrong now.

will you have an x-workz line?

petethedrummer

Special Bus.

Edit: Sorry I meant Special Buz.

Skrynesaver

If you feel embarrassed to be seen on your Tarmac I'm providing a discreet disposal service. For a fee of €50 I will turn up at your door and collect, you need never feel the shame of association with the brand again

Lusk_Doyle

I noticed this on www.cyclingnews.com:

An ad on the top of the page. Solidarity with the little guy? At a price obviously!

http://www.cyclingnews.com/liege-bastogne-liege/results

el tel

While I can't disgree that Specialized aren't making many friends with their enforcement of Trade Mark rights (especially given the debacle and loss of face with the Cafe Roubaix guy), in this case, I can't believe that Pryde were silly enough to use the name ALIZE without considering that it it stood a high chance of infringing the Allez trade mark.

Lusk_Doyle

el tel wrote: »

While I can't disgree that Specialized aren't making many friends with their enforcement of Trade Mark rights (especially given the debacle and loss of face with the Cafe Roubaix guy), in this case, I can't believe that Pryde were silly enough to use the name ALIZE without considering that it it stood a high chance of infringing the Allez trade mark.

How? It is the name of a wind. Allez means go.

Lumen

Lusk_Doyle wrote: »

How? It is the name of a wind. Allez means go.

I think "Alizé" is a French word, but perhaps sometimes the accent is dropped in writing (or bike naming, apparently).

The pronunciation of Alizé and Allez is not similar at all.

It's like naming a bike the Muddy Fox Rapist and being sued for infringement of the trademark Giant Rapid.

.ak

What's the issue exactly? Am I missing something? They made a mistake, are changing the name, I don't get what the reaction is all about?

Lumen

.ak wrote: »

What's the issue exactly? Am I missing something? They made a mistake, are changing the name, I don't get what the reaction is all about?

Specialized have a history of making themselves look like complete arseholes by throwing their legal weight around for no good reason.

What "mistake" do you think Neil Pryde made?

Lusk_Doyle

.ak wrote: »

What's the issue exactly? Am I missing something? They made a mistake, are changing the name, I don't get what the reaction is all about?

They didn't make a mistake. They named a bike Alize and a big knob-head in Specialized took exception to it and the small guy couldn't afford the legal costs of fighting with this big spoiled brat of a company.

.ak

Ah sorry, I misread the OP. I thought Specialized were saying that they were being sued.

slow

What about TA Alize chainrings? They've been around a lot longer than the Specialized and are still on sale and being used by many an Irish youth cyclist.