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How accurate is the jnlr ?

  • 03-04-2014 3:44pm
    #1
    Jason_
    Closed Accounts Posts: 158 ✭✭


    The jnlr always showed that Will Leahy's drivetime ratings were not good but the outcry after he got axed makes it seem that he was the most popular dj in the country.


Comments

  • #2
    Mr Pseudonym
    Closed Accounts Posts: 1,237 ✭✭✭Mr Pseudonym


    Below is a link to the methodology:

    JNLR Methodology


    Each quarterly report has a national sample-size of 3,000. Respondents are interviewed and asked to report whether they listened for at least eight minutes of a fifteen-minute block of a programme (ie each hour is split into four blocks). It would seem to me that this methodology, which relies on accurate reporting and favours prominent presenters, is very limited.


  • #3
    Onthe3rdDay
    Closed Accounts Posts: 1,194 ✭✭✭Onthe3rdDay


    Mr Pseudonym wrote: »
    Below is a link to the methodology:

    JNLR Methodology


    Each quarterly report has a national sample-size of 3,000. Respondents are interviewed and asked to report whether they listened for at least eight minutes of a fifteen-minute block of a programme (ie each hour is split into four blocks). It would seem to me that this methodology, which relies on accurate reporting and favours prominent presenters, is very limited.


    I do notice when they say that a presenter who is on 200,000 is down 4,000 listeners on the previous poll. However, with such a small sample a few people miss a call that same presenter could go up the same amount.

    I also remember doing research back in the late 90's in the West Cork Area. 3 people said that they listened to WKLR every day. Now that station had closed in 1988. You'd assume they were talking about County Sound, but in fact two of the three were actually talking about Radio Kerry:eek:

    We all Know people that used to call Today Tonight, 7 Days. (well I do anyway)


  • #4
    L1011
    Registered Users, Registered Users 2 Posts: 71,581 ✭✭✭✭L1011


    http://en.wikipedia.org/wiki/Portable_People_Meter really needs to be adopted to get a better result; however they do have some unusual impacts - more minor stations that people feel they should "support" when asked on recall surveys often find their figures collapse - although the two here that might get that most aren't in the JNLR, RnaG (people might lie for language promotion reasons) and Spirit (ditto for religious promotion reasons). Also, stations start vying to be played in shops/restaurants/cafes a hell of a lot more.


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