Best and Worst brand/company logos

vard

A few instantly come to mind as contenders in my "best" book. I think Microsoft's new Windows logo is a big improvement. I'm not a big fan of their products, but the Apple logo is iconic, effective and minimalist. It hints towards its history, in that it hasn't changed much in form, but has evolved and modernised over time.

apple_logo.png

Worst: Google instantly comes to mind. I like that there's history behind it... but beyond that, I think it's plain ugly. But, I have to give it to Yahoo. Their new logo that is. The old logo was dated, sure, but it was iconic, fun and instantly recognisable. I understand they wanted to update it... but this is what they came up with? It looks like something you'd mock up in MS Paint

yahoo_logo_detail.png

DEFTLEFTHAND

BMW, Bavarian Motor Works. The wings of the Luftwaffe in the 2nd World War, a beautiful crest and they went on to make sound cars. (unless you bought a 08 to 12 5 series, those motors had problems :pac:)

Always loved the Beemer badge though.

osarusan

These can never be posted too many times:

http://www.businessinsider.com/the-15-worst-corporate-logo-fails-2014-1?op=1

Ann Landers

Love the London Underground roundel - it represents the tunnels (the tube). Actually, any vis comm stuff to do with the London Underground must be a graphic designers's wet dream.

https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcTX7CweaLDIm8ffhX0G3euDpo9PpL1Rspy_aqjSfJzwKU5Au4f9jw

the whole year inn

Find apple logo very boring.

FedEx one is good as its hidden , but once you see it , you ll never miss it.I also like amazon arrow into a smile .

Toblerone

vard

Definitely agreed on the London underground logo. The design philosophy follows through with their mapping/signage. Flat! Way ahead of its time. Really simple, effective and informative. Hasn't changed since its inception as far as I'm aware.

Gmail is one of the few google logos I like

One I forgot to mention, definitely in the rubbish category, is Morrison's supermarket. Plain ugly.

Ann Landers

vard wrote: »

Definitely agreed on the London underground logo. The design philosophy follows through with their mapping/signage. Flat! Way ahead of its time. Really simple, effective and informative. Hasn't changed since its inception as far as I'm aware.

The original tube map was far more cluttered, but they changed to the schematic one, thank heavens!

http://upload.wikimedia.org/wikipedia/commons/thumb/9/90/Tube_map_1908-2.jpg/752px-Tube_map_1908-2.jpg

I like the Gmail one too! Love clever, simple logos.

Arthur Beesley

the whole year inn wrote: »

I also like amazon arrow into a smile .

And the A to Z.

DEFTLEFTHAND

Liverpool FC is another one, the Liver Bird standing proud, a beautiful crest imo. The Protestant club, forming and becoming bigger and more successful than the Catholic Toffees Everton.

I really hope they win the English league this year.

anewme

VW

wendell borton

anewme wrote: »

VW

Arthur Beesley

wendell borton wrote: »

Is it coincidence that that looks Swastika like?

maryishere

DEFTLEFTHAND wrote: »

Always loved the Beemer badge though.

If you were one of the slave labourers who worked in their factory outside Munich during the war, producing engines for the Nazi war machine, not too far from Dachau concentration camp, you may not be too fond of the bmw badge though.

Ann Landers

Ann Landers wrote: »

The original tube map was far more cluttered, but they changed to the schematic one, thank heavens!

http://upload.wikimedia.org/wikipedia/commons/thumb/9/90/Tube_map_1908-2.jpg/752px-Tube_map_1908-2.jpg

I like the Gmail one too! Love clever, simple logos.

just imagine how it would look today if they had retained that format. :eek:

DEFTLEFTHAND

maryishere wrote: »

If you were one of the slave labourers who worked in their factory outside Munich during the war, producing engines for the Nazi war machine, not too far from Dachau concentration camp, you may not be too fond of the bmw badge though.

Bullsh1t, slave labour?? they earned good money, just like the RAF Rolls Royce boys did.

BMW and Mercedes never got a mention, it was VW who apparently provided the machines in the camps. This is obviously questioned ten fold in the modern day.