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HTML email

  • 04-02-2014 12:36pm
    #1
    Registered Users, Registered Users 2 Posts: 2,241
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    Hi
    Hopefully I have posted in the correct place.

    I am going to try and attempt to do up an HTML email to send out to customers.
    Im thinking something 'simple' like the groupon emails that go out.
    Would anyone have any tips or know websites offering free tutorials on how to create these? Not entirely sure where I should start and what I need, for example, do I need specialist software?

    Any help would be much appreciated.


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Comments

  • Registered Users, Registered Users 2 Posts: 9,060 Kenny Logins
    ✭✭✭


    http://www.toddle.com/ looks pretty good. Or Mailchimp if you want list management, advanced reporting on who read your email, who clicked the links etc. etc.


  • Registered Users, Registered Users 2 Posts: 2,588 KonFusion
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    Using MailChimp might save you some hassle.


  • Registered Users, Registered Users 2 Posts: 2,241 mel123
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    Is there any point in even trying a DIY job, is it too much hassle?


  • Registered Users, Registered Users 2 Posts: 2,588 KonFusion
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    mel123 wrote: »
    Is there any point in even trying a DIY job, is it too much hassle?

    Personally I would say no. Not if you're learning from scratch.

    Depends on your needs. Try mailchip and see for yourself sure.


  • Closed Accounts Posts: 9,700 tricky D
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    Far too much hassle for a few reasons.

    You have to use all sorts of bad practices and know exactly how to execute them due to the poor quality of html email rendering.
    Display is inconsistent and unreliable.
    Delivery also has issues with inconsistency and unreliability.
    Metrics and management can have large overheads.

    Just go for a managed solution.


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  • Registered Users, Registered Users 2 Posts: 6,393 AnCatDubh
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    Perhaps explore the possibility of using some relevant templates - which isn't quite manual, but you are perhaps a little more in control.

    Check out zurb responsive email templates. Though don't know the integrated stuff that services like mailchimp provide - these services can be very useful when launching specific campaigns in terms of monitoring and management of same.


  • Registered Users, Registered Users 2 Posts: 16,414 Trojan
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    What tricky D said, it's not usually worth the hassle of rolling your own solution.

    Aside from that, I'm a big fan of plain text emails, I think they work well and look great (i.e. familiar to viewer) in all clients :)


  • Closed Accounts Posts: 9,700 tricky D
    ✭✭✭


    Trojan wrote: »
    Aside from that, I'm a big fan of plain text emails, I think they work well and look great (i.e. familiar to viewer) in all clients :)
    Text, every time.

    I use a kind of ancient old skool client for my primary accounts and some mail shots and only html email from 1 single entity has ever displayed properly for a host of reasons. It's no good putting loads of effort, ie. cost, making it all purty at the point of origin, if it becomes butt ugly at the recipient end - and it almost always will considering all the butchering that can and does happen in between.


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