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RTÉ World Cup 2014 sponsorship - €650,000

  • 27-01-2014 12:30am
    #1
    The Cush
    Registered Users, Registered Users 2 Posts: 15,852 ✭✭✭✭


    In an article in the Sunday Times today it says RTÉ are seeking €500,000 for exclusive sponsorship across TV, radio and digital platforms for this year's World Cup coverage.

    A further €150,000 sponsorship is sought for Apres Match.

    Under FIFA World Cup rules, FIFA main sponsors have first option to do local deals with broadcasters. None have signed up so it's been opened to the general market.


Comments

  • #2
    The Cush
    Registered Users, Registered Users 2 Posts: 15,852 ✭✭✭✭The Cush


    Report in one of today's Sunday newspapers that Hyundai are to be main sponsor for RTÉ's World Cup coverage, it doesn't include the Apres Match sponsorship.

    They decided to sponsor the coverage following the increase in sales of the Hyundai brand here.


  • #3
    munchkin_utd
    Registered Users, Registered Users 2 Posts: 7,921 ✭✭✭munchkin_utd


    The Cush wrote: »
    Report in one of today's Sunday newspapers that Hyundai are to be main sponsor for RTÉ's World Cup coverage, it doesn't include the Apres Match sponsorship.

    They decided to sponsor the coverage following the increase in sales of the Hyundai brand here.
    sure it makes sense.

    If they only sell a few dozen extra cars they'll have broke even


  • #4
    gordongekko
    Registered Users, Registered Users 2 Posts: 5,301 ✭✭✭gordongekko


    munchkin_utd wrote: »
    sure it makes sense.

    If they only sell a few dozen extra cars they'll have broke even

    Who buys a car because of a soccer match in Brazil.


  • #5
    lertsnim
    Registered Users, Registered Users 2 Posts: 9,841 ✭✭✭lertsnim


    gordongekko wrote: »
    Who buys a car because of a soccer match in Brazil.

    Someone will


  • #6
    Frank Lee Midere
    Closed Accounts Posts: 3,780 ✭✭✭Frank Lee Midere


    gordongekko wrote: »
    Who buys a car because of a soccer match in Brazil.

    If advertising didn't work...

    Generally this means the break will be bookended by Hyundai adds. They seem to be up and coming.


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  • #7
    sigmundv
    Registered Users, Registered Users 2 Posts: 427 ✭✭sigmundv


    Frank Lee Midere wrote: »
    If advertising didn't work...

    Generally this means the break will be bookended by Hyundai adds. They seem to be up and coming.

    Similar to Champions League coverage being bookended by Gazprom ads (used to be Ford). This has been normal practice in television for years.


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