Chevrolet (Daewoo) bails on Europe

road_high

I read last week GM is to drop Chevrolet in Europe after dissapointing sales. They now want to concentrate on Opel/Vauxhall (after seeming to want to dump them around 2009). Sales are around the 200k mark, the brand just never gained the traction Hyundai/Kia have in recent years.
They seem to have given up on Ireland the past few years. The rubbish Aveo and Lacetti were actually quite popular for some unknown reason (chape I suppose :P).

ba_barabus

It was such a waste of the Chevrolet brand.

Scortho

road_high wrote: »

I read last week GM is to drop Chevrolet in Europe after dissapointing sales. They now want to concentrate on Opel/Vauxhall (after seeming to want to dump them around 2009). Sales are around the 200k mark, the brand just never gained the traction Hyundai/Kia have in recent years.
They seem to have given up on Ireland the past few years. The rubbish Aveo and Lacetti were actually quite popular for some unknown reason (chape I suppose :P).

Had they sold the line of cars in Europe that they sold in the us they'd have succeeded I think.
There are the likes of Cleveland out there all across Europe who want a big truck!:)
Likewise I'd love a Camaro or a corvette in a few years time, but no the only option Chevy seemed to give me was a rebadged daewoo lacetti.

ba_barabus

Scortho wrote: »

Had they sold the line of cars in Europe that they sold in the us they'd have succeeded I think.
There are the likes of Cleveland out there all across Europe who want a big truck!:)
Likewise I'd love a Camaro or a corvette in a few years time, but no the only option Chevy seemed to give me was a rebadged daewoo lacetti.

There was an 06/07 Corvette regularly parked off the N11 a few years back........the plastic fantastic.

road_high

Scortho wrote: »

Had they sold the line of cars in Europe that they sold in the us they'd have succeeded I think.
There are the likes of Cleveland out there all across Europe who want a big truck!:)
Likewise I'd love a Camaro or a corvette in a few years time, but no the only option Chevy seemed to give me was a rebadged daewoo lacetti.

Not in Ireland...not unless they were going to drop in a 1.3 diesel with chape tax I couldn't see it working :P
Not sire those big petrols would work well (i.e. sell) in most of Europe either, ccertainly not in the big volumes.

Was a definite failure of branding alright that they never seemed to pull out of with new product. I guess Opel did not want that to happen here either.

Scortho

road_high wrote: »

Not in Ireland...not unless they were going to drop in a 1.3 diesel with chape tax I couldn't see it working :P
Not sire those big petrols would work well (i.e. sell) in most of Europe either, ccertainly not in the big volumes.

Was a definite failure of branding alright that they never seemed to pull out of with new product. I guess Opel did not want that to happen here either.

Maybe not massive numbers in Ireland, but them a daewoos having tiny engines and being cheap didn't exactly sell many either.
I'd have given the option to buy them. They're not exactly expensive when compared to other cars in class which would be a selling point across Europe.

Truckermal

Scortho wrote: »

Had they sold the line of cars in Europe that they sold in the us they'd have succeeded I think.
There are the likes of Cleveland out there all across Europe who want a big truck!:)
Likewise I'd love a Camaro or a corvette in a few years time, but no the only option Chevy seemed to give me was a rebadged daewoo lacetti.

Only bit your missing is the 1.2 daysul in the corvette for cheeep tax we dont care about the interior! !:P

road_high

Truckermal wrote: »

Only bit your missing is the 1.2 daysul in the corvette for cheeep tax we dont care about the interior! !:P

They could borrow the 1.3d from the Corsa, Mokka and Astra. Be grand

Kopparberg Strawberry and Lime

glad to see the arse of them, horrible daewoos !

would like to see real Chevrolet over here with cameros and corvettes and big pickups and MPVS !

ION08

I remember reading not too long ago that Chevy would drop their budget offerings to offer only Corvettes and Camaros in europe!?!

BuffyBot

I had a feeling it was coming for a while. There Irish site has had no information on it for months

Noccy_Mondy

They will be sorely missed......

Drummerboy08

Always found it slightly odd that Nissan Ireland were the distributors for Chevrolet, and that it wasn't a GM brand such as Opel.

cruais

The captiva isn't half bad... not many around tho!

Renegade Mechanic

cruais wrote: »

The captiva isn't half bad... not many around tho!

Yeah liked the Epica too. A six cylinder engine mounted transversely was mental though and the Daewoo name was horrific.. "Tosca"

djimi

Can't say I'll be disappointed. Hate seeing the Chevy badge stuck on Daewoo cars. Should have stuck with what they were; they weren't fooling anyone by re-branding them.

road_high

Didn't get it either. If they'd stuck with the Daewoo brand they could have went along the KIA/Hyundai line or even a Dacia type brand. God knows GM have the resources.
GM seem too eager to ditch brands rather than developing them. Daewoo are derided now of course thanks to lack of product development but I do think they could have made something of it like Dacia is to Renault, Daewoo could be to Opel/Chevrolet. When first lauched in Europe they made a decent impression but that momentum was lost.
Rebranding as Chevrolet was also crazy and damaging to that iconic make.