How much does TV advertising cost?

Seamus1964

I just saw a another charity related TV advert about to donate €2 per month.
Well TV adverts - especially nice-long 30second adverts published between 3pm to 9pm (premium time) are, as well I know, very expensive to buy.
So that raises interesting question : how many 2 euros actually needs to be collected to run everyday adverts in TV channels plus another whatever expences before all those extinct tigers and hard working donkeys and starving African kids gets them share?
And yes - I'm very rude and stingy person who dares to ask how charity system really works!

kowloon

I think I remember someone saying in another thread that charities generally get subsidised rates.

Mint Aero

600 yoyos a week i'd guess

the groutch

Bout tree fiddy

Tonto86

I know in national newspapers they run charity ads for free when they can't sell the ad space, maybe it's the same for TV

rubadub

kowloon wrote: »

I think I remember someone saying in another thread that charities generally get subsidised rates.

Ah, yet another reason the tv licence fee is so high.

Its mad all the breaks these highly profitable businesses get. I remember the phrase "we are not running a charity you know", when a business would defend making a profit. That phrase is laughable when I think about it nowadays with all the profitability so exposed. Of course they might be able to technically say they are non-profit, while their workers are raking it in.

Mint Sauce

The latest John Lewis Christmas ad, apparently cost 7 million. 1 million in production and fees to Lily Allen, the other 6 for marketing.

kneemos

This

Menas

TV3 would probably pay you to advertise with them after midnight in the hope that you tune in to see the ad and double their viewing figures.

Seamus1964

Tonto86 wrote: »

I know in national newspapers they run charity ads for free when they can't sell the ad space, maybe it's the same for TV

I seriously doubt that

martinedwards

yeah, it costs, but charities are business.

they have to get the brand well known and its cheaper (and more effective) to stick an ad on the telly than to have chuggers annoying folks on the street, or printing a fancy brochure and posting it out to the whole country.

it they are going to persuade you to give up "so much a month" they need to get the message to you.

hots

Seamus1964 wrote: »

I just saw a another charity related TV advert about to donate €2 per month.
Well TV adverts - especially nice-long 30second adverts published between 3pm to 9pm (premium time) are, as well I know, very expensive to buy.
So that raises interesting question : how many 2 euros actually needs to be collected to run everyday adverts in TV channels plus another whatever expences before all those extinct tigers and hard working donkeys and starving African kids gets them share?
And yes - I'm very rude and stingy person who dares to ask how charity system really works!

Without that ad you (and everyone else) wouldn't know anything about that charity and then there'd be no €2s... Like every other business they spend money to increase awareness of their organisation in the most efficiant way possible.

kneemos

Speculate to procreate.