JNLR 2013 Q3.

blue4ever

I’ve compiled the usual here http://www.ilevel.ie/media-blog/radio. Again, its swings and roundabouts for most of the stations. Although PK was only surveyed one month on Newstalk, there is positively signs of a gain and if that momentum continues they are in for a few good surveys: http://www.ilevel.ie/media-blog/radio/jnlr-2013-q3-station-programmes

mike65

OFT ball down 6% year on year post Second Captains.

Actually I read that wrong down 7k which is 14.6% so the boyos who left have taken people with them while the 2FM show Game On has not picked any of them up.

padd b1975

RTE spin FWIW.


http://www.rte.ie/radio/listeners/

RTÉ Radio 1 has made significant gains to its weekend schedule, with book-on-book consolidation across key slots and significant growth in weekend reach figures with Saturday reach growing by 19,000 listeners and Sunday by 31,000. Radio 1 is the only station in the country with a weekly reach of over 1,000,000.

Tom McGuire, Acting Head of Radio 1 says: "It's a good book for RTÉ Radio 1 with the weekends seeing the big gains. Radio 1 has built on a loyal audience through the week, and enhanced weekend programming has delivered new listeners in abundance. The figures reflect terrific audience appreciation of all Radio 1 output across the schedule from Ronan Collins to Saturday with Claire Byrne, Marian Finucane, Sunday Miscellany and weekend sport"

Commenting today, Head of 2fm, Dan Healy said: "I am very happy that 2fm has held its share of national adults. This is a vote of confidence as 2fm is in the middle of a restructuring, which commenced with a new music policy introduced in July. Also we have seen a surge in listening to our Saturday output with day time market share growing from 5.9% to 6.8% year on year."

RTÉ lyric fm continues to maintain national daily reach at 3%, with book-on-book growth for key programmes. Said Aodan Ó Dubhghaill, Head of RTÉ lyric fm: "10,000 new listeners - people of impeccably good taste - have made the switch to lyric fm. Favourite broadcasters like Marty Whelan, George Hamilton, Lorcan Murray, Aedin Gormley and Trish Taylor have all seen gains. More and more people want what lyric offers."

wnolan1992

Excellent work as always blue4ever. Fair play.

padd b1975

Cracking numbers for Moncrieff, Derek and his pink cabal should be worried.

Badabing

Tubs and Hector in big trouble.

hotmail.com

padd b1975 wrote: »

Cracking numbers for Moncrieff, Derek and his pink cabal should be worried.

Pink cabal?

hotmail.com

Tubridy is down 23k on last year.

airbus125

whats the figures like for the fm104 phoneshow since adrian and jeremy left

blue4ever

airbus125 wrote: »

whats the figures like for the fm104 phoneshow since adrian and jeremy left

There is a class chart here http://www.ilevel.ie/media-blog/radio/jnlr-2013-q3-dublin-listenership (oh I cant believe I self-complemented - its like people referring to themselves as say 'social media experts') - anyway - it's at the bottom and it traces the quarter hours for the dublin stations - 104 rockets in the evening - but I'm not sure how it rates with last year - i'll check...

blue4ever

46,000 vs 45,000 last year (2012Q3) so plus one

mike65

Badabing wrote: »

Tubs and Hector in big trouble.

hotmail.com wrote: »

Tubridy is down 23k on last year.

At what point does someone take a deep breath and make a big decision?

blue4ever

mike65 wrote: »

At what point does someone take a deep breath and make a bid decision?

Yea - its the elephant in the room really, Dempsey has nearly 30k on him.................

louhiggins

Hi I have a cousin who used to work in radio, not on the air but he used to deal with the IT side of things and those figures go for the 3 months previous to each result, so those figures would still represent Adrian and Jeremys part on the show and not the new persons! In 3 months time when the next ones are released that will be the ones that will reflect the new guys. Hope this helps.

padd b1975

hotmail.com wrote: »

Pink cabal?

Dermot O' Neill, Louis Walsh, Noel Cunningham, Jedwards, assorted Eurovision rent-a-gobs etc etc

Travismccoy

louhiggins wrote: »

Hi I have a cousin who used to work in radio, not on the air but he used to deal with the IT side of things and those figures go for the 3 months previous to each result, so those figures would still represent Adrian and Jeremys part on the show and not the new persons! In 3 months time when the next ones are released that will be the ones that will reflect the new guys. Hope this helps.

Quite possibly the funniest excuse for covering up I've heard here in a while. My cousin, who used to work in radio (but in IT)...

Anyway, your cousin, or you (?) are slightly wrong. The JNLR doesn't turn around figures on new shows like that. You would get a sort of potential trend after 6 months but for the real figure you need to wait for a full 12 months to judge a show.

JamesReeves

anyone have the figures for The Ray Foley Show?

Losty Dublin

padd b1975 wrote: »

Dermot O' Neill, Louis Walsh, Noel Cunningham, Jedwards, assorted Eurovision rent-a-gobs etc etc

Don't forget the panto love in, copious airtime given to musicals, pet pampering and flower arranging phone in's

Itssoeasy

Louise Duffy is up 4,000 listeners according to a tweet by her earlier.

padd b1975

Losty Dublin wrote: »

Don't forget the panto love in, copious airtime given to musicals, pet pampering and flower arranging phone in's

Oh yes!

Hughes and Broderick due in any day now to plug their latest....

Travismccoy

JamesReeves wrote: »

anyone have the figures for The Ray Foley Show?

31,000

July Rain

padd b1975 wrote: »

RTE spin FWIW.


http://www.rte.ie/radio/listeners/

I don't know what "New music policy" is Dan Healy talking about. Sounds the same to me.

chilloutrelax

The Dublin results continue to show a slide for 98fm, just when I thought they couldn't go any lower. The personality driven shows are not working for them, in fact their listenership drops when they are on. Ray foley is number 8 in Dublin and has about 1/3 the listenership 98fm had a few years ago. The average quarter hour for Dermot and Dave is low and aftet 6 it is very low. Nighttime listenership is nearly non existent. I'm sure executives are looking for a return on investment for these personalities.

Are Adrian and Jeremy the big hope? Will they turn things around? Based in the current trends I would be inclined to say no.

JamesReeves

does anyone actually have a copy of the full report? if so how did you get it and how much was it. I'm thinking I need to look at a copy so I can make reference to it in my Undergraduate Dissertation. thanks

JamesReeves

One other thing too, I see that 98fm have rebranded themselves once again as Dublin's 98FM

Mr Pseudonym

A clarification on this required: everything else being equal, had this survey covered Kenny's first three months, the gain would have been ~80 000 listeners or ~150% (i.e. the 27 000 increase in the average, was contributed only by the third month).

There were assumed to be three reasons why Kenny was hired: increase the listenership of his slot; bring about gains in subsequent slots; bring added credibility to the station. All three would lead to gains in ad revenue. On the first, he has brought his show, in one month, on par with the slot before - Breakfast; on the second, Lunchtime has seen only marginal gains; and, on the third, in my eyes, Newstalk is a more credible station, but Kenny is diminished.

After such a short period, and with such ambiguity regarding the numbers, I think one could make an argument, either way, regarding whether it's been a success or failure: with a €1m ad campaign and significant media hype, Kenny only managed to bring his show to the level of Newtalk Breakfast; or, after only a month of broadcasting, Kenny has more than doubled the previous listenership of his slot and will likely only improve on that.

July Rain

Mr Pseudonym wrote: »

A clarification on this required: everything else being equal, had this survey covered Kenny's first three months, the gain would have been ~80 000 listeners or ~150% (i.e. the 27 000 increase in the average, was contributed only by the third month).

There were assumed to be three reasons why Kenny was hired: increase the listenership of his slot; bring about gains in subsequent slots; bring added credibility to the station. All three would lead to gains in ad revenue. On the first, he has brought his show, in one month, on par with the slot before - Breakfast; on the second, Lunchtime has seen only marginal gains; and, on the third, in my eyes, Newstalk is a more credible station, but Kenny is diminished.

After such a short period, and with such ambiguity regarding the numbers, I think one could make an argument, either way, regarding whether it's been a success or failure: with a €1m ad campaign and significant media hype, Kenny only managed to bring his show to the level of Newtalk Breakfast; or, after only a month of broadcasting, Kenny has more than doubled the previous listenership of his slot and will likely only improve on that.

Ffs these figures mean nothing for the pk show, he only started on newstalk a few weeks ago

GSF

JamesReeves wrote: »

One other thing too, I see that 98fm have rebranded themselves once again as Dublin's 98FM

Sounds better than "Dublin's 4th Most Popular Local Radio Station", I suppose.

Five Lamps

JamesReeves wrote: »

does anyone actually have a copy of the full report? if so how did you get it and how much was it. I'm thinking I need to look at a copy so I can make reference to it in my Undergraduate Dissertation. thanks

Only participating stations get the full report. You should try your college library (or go to a college that has a media course) - some college libraries do.

padd b1975

July Rain wrote: »

I don't know what "New music policy" is Dan Healy talking about. Sounds the same to me.

No more oldies I believe or possibly no songs before a certain year I think.

They have come full circle on this, they tried it before and changed policy, now they think it will work again:rolleyes:

Niles

chilloutrelax wrote: »

The Dublin results continue to show a slide for 98fm, just when I thought they couldn't go any lower. The personality driven shows are not working for them, in fact their listenership drops when they are on. Ray foley is number 8 in Dublin and has about 1/3 the listenership 98fm had a few years ago.

I'm not even sure if it's down their show been personality driven, in that they seem fairly constrained on 98FM compared to their TodayFM days; I don't think their full potential is being allowed to blossom. The show has gotten a bit stale since moving to 98 too... something I never viewed it as when on TodayFM.

I agree something's not working and the JNLRs speak for themselves...

blue4ever

Mr Pseudonym wrote: »

A clarification on this required: everything else being equal, had this survey covered Kenny's first three months, the gain would have been ~80 000 listeners or ~150% (i.e. the 27 000 increase in the average, was contributed only by the third month).

There were assumed to be three reasons why Kenny was hired: increase the listenership of his slot; bring about gains in subsequent slots; bring added credibility to the station. All three would lead to gains in ad revenue. On the first, he has brought his show, in one month, on par with the slot before - Breakfast; on the second, Lunchtime has seen only marginal gains; and, on the third, in my eyes, Newstalk is a more credible station, but Kenny is diminished.

After such a short period, and with such ambiguity regarding the numbers, I think one could make an argument, either way, regarding whether it's been a success or failure: with a €1m ad campaign and significant media hype, Kenny only managed to bring his show to the level of Newtalk Breakfast; or, after only a month of broadcasting, Kenny has more than doubled the previous listenership of his slot and will likely only improve on that.

No, thats arse! Today we're looking through the.....round window: lets play sums:

Lets say that tom stayed at 55, 000 (same figure as the last survey) for each month he was on the morning slot ie 11 months, what figure would the 12th month have to be to make the 12 month average 78, 000..... it would have to be 330, 000!!!

Now I'll slightly chastise myself and say that its a statistically 'rough' way of working it out - but somewhat valid all the same. So I think, and have always maintained, its a good move for Newstalk.

Greyham

Any speculation on Pat Kenny is far too early. Even working out averages by extrapolating back isn't going to yield accurate results in any way.

Just wait the extra six months

blue4ever

Greyham wrote: »

Any speculation on Pat Kenny is far too early. Even working out averages by extrapolating back isn't going to yield accurate results in any way.

Just wait the extra six months

I fully agree - but they are the metrics

Greyham

blue4ever wrote: »

I fully agree - but they are the metrics

Oh don't get me wrong I understand it's very common practice to do that from what I've seen. To esentially say , well if the AQH is now X, it means that for it to be X the last three months must have been Y. Mathematically it's sound but there will be a much more conclusive, black and white picture in six months.

That said what you're saying is more or less accurate.

RadioAnalyst

Another book and another set of brilliant graphs and tables from Blue4Ever. I work in a world of statistics and that man has the ability to make them look clear and readable!

My view on JNLR 2013/3:

I have been talking for a long time now about the gradual drop off in radio listening figures in general. These drops are not dramatic on a book by book basis but they are consistent and consistently ignored by much of the radio industry. For instance, more than 1 in 4 teenagers in the South East now consume no Radio at all. The figures nationwide are similar to this. In Dublin, 1 in 5 adults over 15 now listen to no radio at all. The argument seems to be that the figure is still high but the key to any analysis of JNLR is to watch the trends and it is only heading one way. Two years ago 85% of all adults in Dublin listened to radio, that figure is now 80%. In 15-24s the figure was 84%, it is now 76%.

As always, I will focus my thoughts on the Dublin Market but to look nationally briefly there have been no huge changes in share but some programmes have suffered quite a bit this time around. 2FM is obviously still in quite serious trouble and there have been fairly hefty drops for The Business and Drivetime on Radio 1 but there are some continuing drops at Today FM which are continuing a trend which has set in a couple of years ago now. Exception to this rule for Today FM seems to be Premier League live which has picked up a healthy extra bunch of listeners in the last year.

In Dublin the gallop away from the field of FM104 seems to have been halted with the station dropping by 1.3% although given that they were at an unprecedented 14.1% in the last book this was to be expected. What is still astonishing, although many might say unsurprising, is the continuing decline in 98FM which not only failed to capitalise on the share loss from FM104, but actually managed to lose yet another .5% to bring them down to 5.4% and drop behind the underperforming (in Dublin) Today FM. Given the upheaval that has taken place in Malt/Marconi over the last year perhaps it can be excused temporarily but to be almost 2% behind stablemates Spin 1038 is very concerning.

Better book this time around for 4FM. I doubted in the past whether they could gain traction in the Dublin market but in fairness to them 2.3% (up 0.4%) is definitely progress although what they gained in Dublin they lost in Cork so I'm not sure what they can really do to balance their priorities. Good book too for Nova edging up another .1 to 3.8% which is a very respectable share for a Classic Rock station in a crowded market like Dublin. It remains to be seen whether the new breakfast pairing will give them the morning boost they are seeking. I remain to be convinced that this is a wise move on their part and worry that it might push away a lot of their 30+ male listeners.

No change for Sunshine who are treading water while they await their licence renewal contest with two other applicants. There is no impression either on air or via the proposals that find their way to my desk that they are pushing particularly hard for a renewal. Time will tell. A book of swings and roundabouts for perpetual also-rans Phantom. Share has nudged up to 1.0% and that is an important psychological barrier and weekend share has improved with Saturday and Sunday audiences doubled from the last book. However, even the weekend increases mask a 16,000 listener drop in weekend audiences since this book last year and a drop to another lowest weekly reach figure.

That's it. Happy as always to answer any questions or provide more details.

RadioAnalyst

eoinkoenig

Badabing wrote: »

Tubs and Hector in big trouble.

The latter has a lesser audience than Colm & Jim Jim did when they were axed from the Breakfast Show, and the head of RTE Radio is on record is saying it was because of poor listener figures.

Slutmonkey57b

RadioAnalyst wrote: »

Another book and another set of brilliant graphs and tables from Blue4Ever. I work in a world of statistics and that man has the ability to make them look clear and readable!

My view on JNLR 2013/3:

I have been talking for a long time now about the gradual drop off in radio listening figures in general. These drops are not dramatic on a book by book basis but they are consistent and consistently ignored by much of the radio industry. For instance, more than 1 in 4 teenagers in the South East now consume no Radio at all. The figures nationwide are similar to this. In Dublin, 1 in 5 adults over 15 now listen to no radio at all. The argument seems to be that the figure is still high but the key to any analysis of JNLR is to watch the trends and it is only heading one way. Two years ago 85% of all adults in Dublin listened to radio, that figure is now 80%. In 15-24s the figure was 84%, it is now 76%.

As always, I will focus my thoughts on the Dublin Market but to look nationally briefly there have been no huge changes in share but some programmes have suffered quite a bit this time around. 2FM is obviously still in quite serious trouble and there have been fairly hefty drops for The Business and Drivetime on Radio 1 but there are some continuing drops at Today FM which are continuing a trend which has set in a couple of years ago now. Exception to this rule for Today FM seems to be Premier League live which has picked up a healthy extra bunch of listeners in the last year.

In Dublin the gallop away from the field of FM104 seems to have been halted with the station dropping by 1.3% although given that they were at an unprecedented 14.1% in the last book this was to be expected. What is still astonishing, although many might say unsurprising, is the continuing decline in 98FM which not only failed to capitalise on the share loss from FM104, but actually managed to lose yet another .5% to bring them down to 5.4% and drop behind the underperforming (in Dublin) Today FM. Given the upheaval that has taken place in Malt/Marconi over the last year perhaps it can be excused temporarily but to be almost 2% behind stablemates Spin 1038 is very concerning.

Better book this time around for 4FM. I doubted in the past whether they could gain traction in the Dublin market but in fairness to them 2.3% (up 0.4%) is definitely progress although what they gained in Dublin they lost in Cork so I'm not sure what they can really do to balance their priorities. Good book too for Nova edging up another .1 to 3.8% which is a very respectable share for a Classic Rock station in a crowded market like Dublin. It remains to be seen whether the new breakfast pairing will give them the morning boost they are seeking. I remain to be convinced that this is a wise move on their part and worry that it might push away a lot of their 30+ male listeners.

No change for Sunshine who are treading water while they await their licence renewal contest with two other applicants. There is no impression either on air or via the proposals that find their way to my desk that they are pushing particularly hard for a renewal. Time will tell. A book of swings and roundabouts for perpetual also-rans Phantom. Share has nudged up to 1.0% and that is an important psychological barrier and weekend share has improved with Saturday and Sunday audiences doubled from the last book. However, even the weekend increases mask a 16,000 listener drop in weekend audiences since this book last year and a drop to another lowest weekly reach figure.

That's it. Happy as always to answer any questions or provide more details.

RadioAnalyst

Any idea what the weekday figures for phantom are?

Skid X

RadioAnalyst wrote: »

Happy as always to answer any questions or provide more details.

RadioAnalyst

Excellent post as always, RadioAnalyst.

I've a question - Are the RTE Digital Stations (2XM, RTE Junior etc) covered by the JNLR or any other audience measure? - Are they getting any kind of audience at all?

Five Lamps

Skid X wrote: »

Excellent post as always, RadioAnlyst.

I've a question - Are the RTE Digital Stations (2XM, RTE Junior etc) covered by the JNLR or any other audience measure? - Are they getting any kind of audience at all?

They are non-commercial so wouldn't be included even if RTE wanted to pay for each of them to be in it.

Listenership would be recorded during the interviews.

JamesReeves

Has anyone ever been interviewed as part of the JNLR survey or know of anyone who was?

RadioAnalyst

Slutmonkey57b wrote: »

Any idea what the weekday figures for phantom are?

Phantoms weekday figures:

Listened Yesterday: 17,000 (Unchanged)

Listened last 7 days: 38,000 (down 1,000)

Market Share: 1.0% (up 0.1%)

Programme Blocks:

Breakfast: 7000 (Down 1000)
1100-1500: 7000 (Unchanged)
1500-1900: 8000 (Down 2000)
1900-2200: 3000 (Unchanged)

The trend over the last number of books sees a continuing slow decline in the above numbers.

Skid X, as FiveLamps says, the RTE Digital Stations would not be measured individually for cost reasons and also because the share would be tiny even for the stations combined. They are included as part of the 'Other Local/Regional' figure which includes any stations which are not listed on the JNLR survey.

I have no data at all for the number of people listening to the RTE Digital or indeed the Independent Digital Stations. They would be able to monitor the number of people listening to the online versions but would need to survey to see how many are listening via DAB. I would speculate that the numbers listening to DAB are very small at present.

RadioAnalyst

Slutmonkey57b

Pretty much as expected, then: the spin imports aren't clicking with the station's existing listeners.

Expunge

As regards the RTE Digital stations' listenership, I heard John Clarke in an interview with Trevor Dann for the Radio Today podcast, which is available on Audioboo, claim that RTE Gold is the star performer of all the Digitals. He also claimed that he has been told by 'the techies' that in terms of hits, RTE Gold has a larger listenership than one of the RTE FM stations.

He declined to name the station.

July Rain

Expunge wrote: »

As regards the RTE Digital stations' listenership, I heard John Clarke in an interview with Trevor Dann for the Radio Today podcast, which is available on Audioboo, claim that RTE Gold is the star performer of all the Digitals. He also claimed that he has been told by 'the techies' that in terms of hits, RTE Gold has a larger listenership than one of the RTE FM stations.

He declined to name the station.

It has to be RNAG

Five Lamps

JamesReeves wrote: »

Has anyone ever been interviewed as part of the JNLR survey or know of anyone who was?

I know of one person.

All the interviews are face to face on the doorstep and not over the phone. If you visit the JNLR site it describes the methodology used. The questionnaire is quite detailed.

It wouldn't surprise me if RTE Gold has a bigger online listenership than RnaG. It's a station with a broader appeal.

Greyham

Five Lamps wrote: »

I know of one person.

All the interviews are face to face on the doorstep and not over the phone. If you visit the JNLR site it describes the methodology used. The questionnaire is quite detailed.

It wouldn't surprise me if RTE Gold has a bigger online listenership than RnaG. It's a station with a broader appeal.

I don't think RnaG is counted in the surveys? If it is, no figures are ever released on it.

chilloutrelax

RadioAnalyst wrote: »

Phantoms weekday figures:

Listened Yesterday: 17,000 (Unchanged)

Listened last 7 days: 38,000 (down 1,000)

Market Share: 1.0% (up 0.1%)

Programme Blocks:

Breakfast: 7000 (Down 1000)
1100-1500: 7000 (Unchanged)
1500-1900: 8000 (Down 2000)
1900-2200: 3000 (Unchanged)

The trend over the last number of books sees a continuing slow decline in the above numbers.

Skid X, as FiveLamps says, the RTE Digital Stations would not be measured individually for cost reasons and also because the share would be tiny even for the stations combined. They are included as part of the 'Other Local/Regional' figure which includes any stations which are not listed on the JNLR survey.

I have no data at all for the number of people listening to the RTE Digital or indeed the Independent Digital Stations. They would be able to monitor the number of people listening to the online versions but would need to survey to see how many are listening via DAB. I would speculate that the numbers listening to DAB are very small at present.

RadioAnalyst

Hi RadioAnalyst, thank you for this information. Do you have the same info for the main Dublin stations? Would be very interesting to see. Thanks

SamAK

I'm researching for a college assignment (Critical analysis of Morning Ireland), and am finding it quite difficult to find an up-to-date article to reference listenership figures.

I've been on the BAI site and had a look at their JNLR press release, which seems to only give figures for stations, and not individual programmes.

Where do the figures for specific shows get published? Is there a more detailed BAI document that i'm missing?

Any news article that i've found has been from back in July!

Five Lamps

SamAK wrote: »

I'm researching for a college assignment (Critical analysis of Morning Ireland), and am finding it quite difficult to find an up-to-date article to reference listenership figures.

I've been on the BAI site and had a look at their JNLR press release, which seems to only give figures for stations, and not individual programmes.

Where do the figures for specific shows get published? Is there a more detailed BAI document that i'm missing?

Any news article that i've found has been from back in July!

The figures for individual shows aren't published unless the station decides to use them in its promo material.

The Irish Times and the Indo usually have a who's up and down article on the day after the JNLR for the national stations. Have a search on the Irish Times website. Last JNLR was Oct 31 so look on Nov 1.

Mr Pseudonym

ilevel.ie