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Cost of Golden pages Print Advertising?

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  • 02-10-2013 1:42pm
    #1
    Whitedoor10
    Registered Users Posts: 6 ✭


    Hi,
    Can anyone tell me the cost of advertising in the golden pages print directory? For a half page or a full page advertisement? For the 01, 04 and 06 areas.

    Thanks for any help.
    Tagged:


Comments

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    #2
    Peterdalkey
    Closed Accounts Posts: 2,091 ✭✭✭Peterdalkey


    have you tried asking them?


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    #3
    Whitedoor10
    Registered Users Posts: 6 ✭Whitedoor10


    Yes, I phoned them and the lady said that she didn't have access to the rates.


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    #4
    Peterdalkey
    Closed Accounts Posts: 2,091 ✭✭✭Peterdalkey


    3 or 4 years ago a full page was, from memory, about 18.000 + VAT!!


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    #5
    Whitedoor10
    Registered Users Posts: 6 ✭Whitedoor10


    Thanks, that should give me a pretty good idea. Has anyone got any more recent prices?


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    #6
    Graham
    Moderators, Society & Culture Moderators Posts: 17,642 Mod ✭✭✭✭Graham


    Who did you talk to in Golden pages? I'd imagine their sales department would nearly kill to get a phone call from someone who is still considering advertising with them.


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    #7
    Gloomtastic!
    Registered Users Posts: 8,351 ✭✭✭Gloomtastic!


    Have you seen the latest addition? Tiny in comparison to what it was say 6 years ago. The internet has well and truly killed what was a golden goose.

    I don't bother even opening it anymore, it goes straight in the recycling bin.


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    #8
    Graham
    Moderators, Society & Culture Moderators Posts: 17,642 Mod ✭✭✭✭Graham


    Gloomtastic! wrote: »
    I don't bother even opening it anymore, it goes straight in the recycling bin.

    Same here, I'd imagine the recycling trucks are about 5 times the usual weight the week GoldenPages get delivered.


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    #9
    Peterdalkey
    Closed Accounts Posts: 2,091 ✭✭✭Peterdalkey


    Cannot remember the last time I even looked for a telephone directory or a GP.... Out in the green bin every time, online at home and office!


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    #10
    harpsman
    Registered Users Posts: 1,610 ✭✭✭harpsman


    I got my renewal notice few wks ago-i have online near top in dub 3, small box in print version and the free 1 liner in print-cost 467.seems okish


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    #11
    Graham
    Moderators, Society & Culture Moderators Posts: 17,642 Mod ✭✭✭✭Graham


    harpsman wrote: »
    I got my renewal notice few wks ago-i have online near top in dub 3, small box in print version and the free 1 liner in print-cost 467.seems okish

    Sounds like a fairly expensive way of getting directly into my green bin tbh.

    Do you find you get much business from the ad?


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    #12
    harpsman
    Registered Users Posts: 1,610 ✭✭✭harpsman


    Tbh I dont know how much business I get through it-I suppose I should be more proactive in finding out. Probably get enough business from it to cover cost of ad anyway.


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    #13
    jetsonx
    Registered Users Posts: 1,326 ✭✭✭jetsonx


    harpsman wrote: »
    Probably get enough business from it to cover cost of ad anyway.

    You have a serious problem with your business thinking! Good business is not about making an investment and getting a miniscule return on it. It is about making an investment and getting a half-decent/ good return on your investment.

    Moreover, the Golden Pages is now a dead medium used as a big yellow doorstop in offices and apartment buildings throughout the country. It is a complete waste of money.


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    #14
    harpsman
    Registered Users Posts: 1,610 ✭✭✭harpsman


    jetsonx wrote: »
    You have a serious problem with your business thinking! Good business is not about making an investment and getting a miniscule return on it. It is about making an investment and getting a half-decent/ good return on your investment.

    Moreover, the Golden Pages is now a dead medium used as a big yellow doorstop in offices and apartment buildings throughout the country. It is a complete waste of money.
    Well I do run a very profitable business so I must be doing something right.
    Im aware that breaking even on an investment isnt much use and that it has to generate some sort of profit-I was really just using shorthand for saying that that based on current usage of GP and GP online(some people still do use it) its generating enough business to cover the 467 Im spending on ad.
    Having said that I am considering if there is a better way of spending that 467.


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    #15
    jetsonx
    Registered Users Posts: 1,326 ✭✭✭jetsonx


    Create a new micro-site for your business i.e. a supplementary website for your business (which compliments your main website) but giving it to the Golden Pages is just like burning money. Your micro-site will still be there in 5 years time and by that stage the Golden Pages will have gone bust...


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    #16
    harpsman
    Registered Users Posts: 1,610 ✭✭✭harpsman


    Dont think I ll do that.Was thinking more targeted local marketing


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    #17
    tatli_lokma
    Registered Users Posts: 3,332 ✭✭✭tatli_lokma


    Package of a couple of line ad in the golden pages, listings in all the regional phone books and online advert costs my company €2000 + VAT. Personally I feel it's a waste of money for what we get out of it but our senior executive feels we cannot be without a listing. It's cheaper for us to be in all three versions that just one due to how they load their discounts.


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    #18
    al22
    Registered Users Posts: 169 ✭✭al22


    In 2012 I got just TWO calls from people through my adv in 3 books - Dublin, Cork and Galway. In 2013 - same 3 books - none.

    How people can find me - if I myself did not received any printed GP Book for 2013/14 at all? And nobody of my neighbourgs too. Have 3 phone lines, in Dublin West area. Realised just now - no books and nothing changed in my office.


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    #19
    harpsman
    Registered Users Posts: 1,610 ✭✭✭harpsman


    al22 wrote: »
    In 2012 I got just TWO calls from people through my adv in 3 books - Dublin, Cork and Galway. In 2013 - same 3 books - none.

    How people can find me - if I myself did not received any printed GP Book for 2013/14 at all? And nobody of my neighbourgs too. Have 3 phone lines, in Dublin West area. Realised just now - no books and nothing changed in my office.
    Thx all for advice. Decided to dump GP ad. Happy now that i did


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    #20
    Till Rolls
    Registered Users Posts: 47 ✭Till Rolls


    I think the days of golden pages are few and numbered, I don't know anyone who would look in it for anything anymore. Google has put in the bin in most households and businesses. I used to advertise with them but the cost was not justifiable. Google is the only way everyone now has smart phones and that what they use.


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