Brewdog bought by Pernod Ricard rumours?

Lucena

I was talking to a guy at a brewery opening the other night, and we were chatting about beer as you do. He'll be running the beer shop, so I was asking what beer he'd be stocking. We got around to talking about Brewdog and he said to me that for ethical reasons, he wouldn't be stocking their stuff, even though he loves the beer itself. The reasons he gave were:

1. They'd been bought out by Pernod Ricard.
2. They are/were involved in exploitation of Polish workers.

I've had a quick nose around the internet, and can't see any mention of either of the above. Does anyone here know, or heard of anything about this?

Say it ain't so, I love their stuff!

BeerNut

News to me. For the last few years they've been part-owned by the Griffin Group, which used to own Skyy Vodka and also owns Anchor Steam.

Krusty_Clown

I reckon it's kind of unlikely, as:

1) It runs against the ethos of the company. Why create their rebellious nature image, if they're were ultimately going to sell out to their worst type of enemy?
2) Revenues are growing 95% year on year. Why sell a company that is growing massively?
3) They have 6,500 shareholders. Presumably they'd have to inform some of them, if they planned to sell out to Pernod Ricard (I'm one of them, holding a whopping two shares).
4) They don't have that many employees (67 in 2011 and 135 in 2012). If they were exploiting Polish workers, it would be hard to keep it a secret. In fact, most of their employees tended to be mentioned/profiled in their regular publications.

I'm not saying it's impossible, just highly unlikely. Why sell a company that is performing really well (fastest growing company in Scotland) to one of the mega-corps that is the underlying reason upon which the premise of your company is based?

Lucena

BeerNut wrote: »

News to me. For the last few years they've been part-owned by the Griffin Group, which used to own Skyy Vodka and also owns Anchor Steam.

Part-owned? They're down on the Griffin Group site as partners, whatever that means.

Coudn't really understand what the Griffin Group do, I don't speak marketing. Advertising and promotion group?

Lucena

Krusty_Clown wrote: »

I reckon it's kind of unlikely, as:

1) It runs against the ethos of the company. Why create their rebellious nature image, if they're were ultimately going to sell out to their worst type of enemy?
2) Revenues are growing 95% year on year. Why sell a company that is growing massively?
3) They have 6,500 shareholders. Presumably they'd have to inform some of them, if they planned to sell out to Pernod Ricard (I'm one of them, holding a whopping two shares).
4) They don't have that many employees (67 in 2011 and 135 in 2012). If they were exploiting Polish workers, it would be hard to keep it a secret. In fact, most of their employees tended to be mentioned/profiled in their regular publications.

I'm not saying it's impossible, just highly unlikely. Why sell a company that is performing really well (fastest growing company in Scotland) to one of the mega-corps that is the underlying reason upon which the premise of your company is based?

That's what I thought as well. Probably all nonsense then, the guy I was talking to probably has a "no longer micro and too successful" chip on his shoulder.

ASJ112

Probably all nonsense then, the guy I was talking to probably has a "no longer micro and too successful" chip on his shoulder.

Seen plenty of that type around. Never heard of Brewdog exploiting people before, they actually seem like decent employers from what I've read and seen.

Check if your man sells "Rogue" beers because they have definitely been linked with employer exploitation. If Brewdog are exploiting people I'd love if he could provide additional information as I wouldn't want to support them if they were

AndonHandon

Why bother setting up a brewery as a company unless you wanted to make money?

BeerNut

Lucena wrote: »

Coudn't really understand what the Griffin Group do, I don't speak marketing. Advertising and promotion group?

Venture capital.

minidazzler

Lucena wrote: »

That's what I thought as well. Probably all nonsense then, the guy I was talking to probably has a "no longer micro and too successful" chip on his shoulder.

Brewdog are in the punk market, Punks tend to be begrudgers for anyone who gets big. They're worse than hipsters. With music if a band are big enough that they no longer play just house parties they're sold out, and for beers, being able to buy Brew Dog outside of 3 different pubs makes them the corporate enemy to some.

the beer revolu

minidazzler wrote: »

Brewdog are in the punk market, Punks tend to be begrudgers for anyone who gets big. They're worse than hipsters. With music if a band are big enough that they no longer play just house parties they're sold out, and for beers, being able to buy Brew Dog outside of 3 different pubs makes them the corporate enemy to some.

What point are you making?

minidazzler

the beer revolu wrote: »

What point are you making?

I have no clue, tired hangover rambling.