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"Designed by Apple" (Ad campaign)

  • 11-06-2013 3:43pm
    #1
    Sad Professor
    Moderators, Category Moderators, Arts Moderators, Entertainment Moderators, Technology & Internet Moderators Posts: 22,698 CMod ✭✭✭✭


    http://www.apple.com/designed-by-apple/

    After several years of simple, effective but rather boring advertising that focused solely on the product, Apple are back promoting their brand. It's no "Think Different", but I like that Apple are taking pride in what they do again.

    The second video (with Ben Affleck narration) is bit too fake and saccharine (not to mention wide open to parody regarding where Apple build their products), but the first one (which opened WWDC) is excellent.

    "Intention"

    https://www.youtube.com/watch?v=VpZmIiIXuZ0


    "Our Signature"

    https://www.youtube.com/watch?v=Zr1s_B0zqX0


Comments

  • #2
    Cabaal
    Moderators, Technology & Internet Moderators, Regional South East Moderators Posts: 28,540 Mod ✭✭✭✭Cabaal


    Yeah I'd agree, second one ain't great and certainly is open to parody in a big way.

    I do like the first one, my fav apple advert is still the 1984 one though :)

    https://www.youtube.com/watch?v=R706isyDrqI


  • #3
    Losty Dublin
    Registered Users, Registered Users 2 Posts: 13,260 ✭✭✭✭Losty Dublin


    Bring these guys back :)
    https://www.youtube.com/watch?v=Afa9C98gZ7w


  • #4
    Cabaal
    Moderators, Technology & Internet Moderators, Regional South East Moderators Posts: 28,540 Mod ✭✭✭✭Cabaal


    https://www.youtube.com/watch?v=DZSBWbnmGrE


    All the Mac & PC adverts ;)


    Then there's always the anti Intel adverts
    https://www.youtube.com/watch?v=zE6aKeK61A4


    Must have killed some Apple people to make this pro Intel advert though
    https://www.youtube.com/watch?v=Ixl06h9RbBw


  • #5
    DubDJ
    Registered Users, Registered Users 2 Posts: 5,360 ✭✭✭DubDJ


    Really like the new ad campaign. Clear and effective video too.

    Didn't actually realise that was Ben Affleck. Good spot.


  • #6
    banquo
    Registered Users, Registered Users 2 Posts: 9,487 ✭✭✭banquo


    Aye well spotted!

    I'd have to say that WWDC13 was the best keynote from Apple since the 2007 iPhone launch (which is an absolute master class in presentation, still remember my jaw dropping at a few points during it and thinking "holy cow, I didn't think jaws actually dropped?"

    Great enthusiasm from the team, and a great rally for the Apple tribe.

    Love the short that opened the event. Really felt the amount of work that went into it and the attention to detail that Apple is famous for.


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