Misleading pricing

Chippy01

What's with the trend these days that (the majority of) dealers are using misleading pricing?
Take for example a search of any of the car selling sites. Pick your make, model, year engine size and price.
Pick an ad, and it reads ok, until you get to the end. Straight sale only, if trading in add €1,000!!:eek::eek:
Put the bigger price in ffs, what are you frightened of?
Losing a sale?
It's lost already!!!!:(

Marsden

Haven't seen this but I loathe the new car adds they put everywhere

Only €15,999!


*if you trade in a car worth €20,000 or put a €20,000 deposit down.

Just print the normal price ffs. Who's going to go along thinking I'll buy this car for 16k and say "whats its 36k, oh well sure I'll take it anyway."

kennryyr

They need to price the car as cheaply as possible to get it as high on the list on sites such as Carzone & Done Deal. The better price the car the nearer the advert will be to the top and the more people will click on it.

And yes you usually get a discount if it is a straight cash sale.

Chippy01

kennryyr wrote: »

They need to price the car as cheaply as possible to get it as high on the list on sites such as Carzone & Done Deal. The better price the car the nearer the advert will be to the top and the more people will click on it.

And yes you usually get a discount if it is a straight cash sale.

Not entirely true. You can alter the listing order by year, mileage, price, whatever is available.
If they advertise at 13,000, it should be 13,000; not 13,000 + 1,000 if you're trading.
Work out the trade price/discount at the garage.

hi5

I never trade a car in, I always sell my old car privately so the straight cash price from a dealer is what I want.

ShadowHearth

Marsden wrote: »

Haven't seen this but I loathe the new car adds they put everywhere

Only €15,999!


*if you trade in a car worth €20,000 or put a €20,000 deposit down.

Just print the normal price ffs. Who's going to go along thinking I'll buy this car for 16k and say "whats its 36k, oh well sure I'll take it anyway."

I really really hate that about Irish new car advertising. Only 15999eu!!!

*delivery charges, colour, spare wheel, passenger seat, fuel tank, handling charges, **** you that's why charges not applied.

When you start looking in to it, you realise it is 25k on the road at best. Don't they have in UK a rule to advertise only price on the road?

kennryyr

Chippy01 wrote: »

Not entirely true. You can alter the listing order by year, mileage, price, whatever is available.
If they advertise at 13,000, it should be 13,000; not 13,000 + 1,000 if you're trading.
Work out the trade price/discount at the garage.

You can certainly filter your search by engine size, year etc. but the majority of people will search the type of car they like and automatically go from lowest price to the highest price. Especially in todays economic climate.

But I would never, ever trade a car into a dealer (or buy one from a dealer for that matter)

jimgoose

Bear in mind a listed price is at best a guide, particularly in these evil days. Turn up at any dealer or used lot with a roll of notes thick enough to choke a bull, and unless yer maun is some sort if idiot he'll deal.

HandsomeDan

The straight price is the price of the car.

The 'trade-in price' just allows them to add €1000 to their valuation of your own car.

If it'll make you feel better just subtract €1000 from what they're offering on your car and, hey presto, you now getting the straight sale price!

HandsomeDan

jimgoose wrote: »

Bear in mind a listed price is at best a guide, particularly in these evil days. Turn up at any dealer or used lot with a roll of notes thick enough to choke a bull, and unless yer maun is some sort if idiot he'll deal.

Turn up at a dealer with a roll of notes and they wont accept them for obvious reasons.

djimi

Theres nothing new in this practice; all they are doing is changing around how they display the ad. Before the sticker price usually assumed a trade-in, and there was a discount given for a cash sale. Now the sticker price is the cash sale price, and there is a premium for a trade-in. It amounts to the same either way.

jimgoose

HandsomeDan wrote: »

Turn up at a dealer with a roll of notes and they wont accept them for obvious reasons.

Are you an alien??

Marsden

HandsomeDan wrote: »

Turn up at a dealer with a roll of notes and they wont accept them for obvious reasons.

What obvious reasons? Do they not accept cash? Are they upstanding members of the community who assume you're paying with stolen money? these are car dealers were talking about.

djimi

Marsden wrote: »

What obvious reasons? Do they not accept cash? Are they upstanding members of the community who assume you're paying with stolen money? these are car dealers were talking about.

Nothing to do with being upstanding. A lot of people would not take the chance on accepting a large sum of money straight up in notes as there is a chance it will be funny money.

jimgoose

<sigh> My point, gentlemen, is that if you show up at a car dealer and say something like "I will give you €X for that car there, which you have priced at €X+Y, now, immediately. You can have the money in the form of cash, personal cheque, draft cheque, credit-card or lumps of rock-salt the size of a portable compressor." then he will most likely deal seriously.