University asked me to use photo

M5

Hi all,

A university in Denmark contacted me to use a photo i took in Utah. They will use it in newspaper advertising and also in approximately 2500 leaflets. This is the first time that I Have been contacted about use and I have no idea what i should charge for rights or how to structure a deal. Its a reasonably large university with just under 20k students and 3000 staff.

Any thoughts/tips?

Cheers
M5

Corkbah

pick a number ... multiply it by 2 and add a zero !!

seriously ... pick a figure that you think is fair or ask what budget they had in relation to photos.....remember if you are not a professional full-time you should not be expecting official "union" rates.

http://www.londonfreelance.org/feesguide/index.php?language=en&country=UK&section=Photography

thats a link to the NUJ "rates" for UK photographers .... I doubt they are the actual rates achieved .... most professionals I know are receiving a lot less !!

(no reason why you couldnt quote the "official" UK union rates and say you will do them a discount)

M5

Corkbah wrote: »

pick a number ... multiply it by 2 and add a zero !!

seriously ... pick a figure that you think is fair or ask what budget they had in relation to photos.....remember if you are not a professional full-time you should not be expecting official "union" rates.

http://www.londonfreelance.org/feesguide/index.php?language=en&country=UK&section=Photography

thats a link to the NUJ "rates" for UK photographers .... I doubt they are the actual rates achieved .... most professionals I know are receiving a lot less !!

(no reason why you couldnt quote the "official" UK union rates and say you will do them a discount)

Cheers Corkbah. At least i have somewhere to start! The multi use aspect of it makes it a little complex, Leaflet/Website/National newspaper but i suppose i should get a decent few quid out of it (perhaps pay for a couple of decent filters?). I guess a copy of the leaflet and a copy of a paper would not be too much to ask for either.

Will report back!

sebphoto

You can also go to gettyimages.com or alamy.com, look for similiar photo and you'll see prices.

dinneenp

Will they be using it as a one/two (including leaflet) off or plan to use it again?

on a side note, look at this

Texas wedding photographer Allen Ayres was recently contacted by an advertising agency that wanted to use one of his wedding photographs for one of its pharmaceutical clients. Ayres had in mind to ask for $1,000, but wisely decided to ask for advice over at Digital Wedding Forum.

His request was spotted by wedding photographer and photo business blogger John Mireles (AKA The Photographer’s Business Coach), who advised him to find out five aspects of how the agency intended to use the photo: the size of the reproduction, the nature of the publication, the geographical area, the duration of use, and the exclusivity of the use.

After learning that the image would be used in a series of medical industry ads, both in print and online, and that the agency was asking for exclusive use, Mireles advised Ayres to ask for $15,000.

Not only did the agency find that price reasonable, but they even asked to increase it for better terms. The two sides ended up agreeing on an $18,000 contract for two years of exclusive and unlimited national use in the medical industry

Read more at http://petapixel.com/2012/08/21/this-photograph-earned-one-wedding-photographer-a-18000-payday/#rMFgMZbg0s3dWMmx.99

M5

dinneenp wrote: »

Will they be using it as a one/two (including leaflet) off or plan to use it again?

on a side note, look at this

Texas wedding photographer Allen Ayres was recently contacted by an advertising agency that wanted to use one of his wedding photographs for one of its pharmaceutical clients. Ayres had in mind to ask for $1,000, but wisely decided to ask for advice over at Digital Wedding Forum.

His request was spotted by wedding photographer and photo business blogger John Mireles (AKA The Photographer’s Business Coach), who advised him to find out five aspects of how the agency intended to use the photo: the size of the reproduction, the nature of the publication, the geographical area, the duration of use, and the exclusivity of the use.

After learning that the image would be used in a series of medical industry ads, both in print and online, and that the agency was asking for exclusive use, Mireles advised Ayres to ask for $15,000.

Not only did the agency find that price reasonable, but they even asked to increase it for better terms. The two sides ended up agreeing on an $18,000 contract for two years of exclusive and unlimited national use in the medical industry

Read more at http://petapixel.com/2012/08/21/this-photograph-earned-one-wedding-photographer-a-18000-payday/#rMFgMZbg0s3dWMmx.99

bit of a difference between a US pharma company and a university faculty!

great story though