Determing which sales came from Facebook ads versus Facebook page?

riveratom

Hey guys,

Interesting one for you. We are currently running an ad campaign on Facebook, and we also have visitors flowing to our site via our Facebook page.

Looking at our Google Analytics, we can see that we have had some sales over the past couple of months where Facebook is the referral source. However, I can't seem to figure out how to determine whether these came from the page or originated from an ad click. Any ideas how I do this?

I have been into the Product Performance report, the Sales Performance report, I have used custom segments and also the Social report - but can't seem to figure it out.

Also, while we have Conversion tracking set up within Facebook itself, and it is saying that pages with the pixel on it have been viewed, it isn't reporting any conversions as actions within the Facebook reports themselves.

Any help greatly appreciated..

mneylon

Can you add a "referral" tag of some kind to the URLs in the FB ads? eg thing.tld/?fbad or something?

IRE60

*Funny enough* Google sees facebook referrals, bot from your page and an ad as 'facebook' with no distinction made between the two.

Therefore you have to append your facebook ad url with parameters for that you can tell which is which.

Helpful article here from google:

http://support.google.com/bin/answer.py?hl=en&answer=1033867&rd=1

RedFly

Or you can simply tag the URL using the Google Analytics URL builder:
http://support.google.com/analytics/answer/1033867?hl=en

Alternatively, we've created a chrome (and Firefox) extension that you can use to make the process even quicker and shorten the URL:

https://chrome.google.com/webstore/detail/redfly-tagger-for-google/dbhmpojpnnkhcfblagebphlnmmccmiid


Hope that helps.