Doctors in Conference *6AM EMBARGO** - Mistake?

medici

http://www.rte.ie/news/special-reports/2013/0401/379312-imo-conference/

I've never seen a story appear on RTE.ie with *6AM EMBARGO*** in the title. Has anyone else ever come across one??

What's with all the tags?

IM0

Strawberry Milkshake wrote: »

What's with all the tags?

what tags

hatrickpatrick

Someone dun goof'd >_>
This reminds me a bit of a screenshot from "You had ONE job", which was a pic of a TV news report with a banner at the bottom saying "Interview live with John, for more information go to www.findoutwhatthenameofthewebsiteisandputithere.com"

Cracks me up every time

danniemcq

Updated: 06:15, Tuesday, 02 April 2013

well its changed now,

GusherING

In the world of media, many press releases have a time embargo written on the top of them. They are an instruction to journalists not to run the story until the embargo expires.

In this case, the press release on the conference was probably given to the media yesterday with an embargo for 6am - i.e it cannot be reported publicly until today's newspapers and on radio/tv from 6am today but gives the journalists time to write their story the day before.

The golden rule in writing press releases is to make it so concise and well written that the journos will not feel the need to edit it and simply copy and paste every sentence into their news article. In this case, RTE even copied the embargo headline so well done to whoever wrote that!