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TV Ad - Ambrosia Custard

  • 24-03-2013 7:53pm
    #1
    Carlow2011
    Registered Users, Registered Users 2 Posts: 4,551 ✭✭✭


    The new Ambrosia Custard Ad was on TV3 tonight. The tag line for the Ad is 'This is Pudding'. I know that the term pudding is widely used in Britain but in Ireland I don't know anyone that uses this term except for some specific desserts like Christmas Pudding etc. Have Ambrosia got their marketing wrong for the Irish market?


Comments

  • #2
    Lapin
    Banned (with Prison Access) Posts: 18,184 ✭✭✭✭Lapin


    Ambrosia have had Riced Pudding on the shelves in Ireland for years.

    I think people associate the name pudding with the Ambrosia brand even if it is custard.


    To me it will always be dessert.


  • #3
    salad dodger
    Registered Users, Registered Users 2 Posts: 642 ✭✭✭salad dodger


    That's not pudding.

    This is pudding
    black%20pudding%20horse%20shoe-228x171.jpg


  • #4
    Carlow2011
    Registered Users, Registered Users 2 Posts: 4,551 ✭✭✭Carlow2011


    salad dodger wrote: »
    That's not pudding.

    This is pudding
    black%20pudding%20horse%20shoe-228x171.jpg
    Absolutely :)


  • #5
    murpho999
    Registered Users, Registered Users 2 Posts: 28,633 ✭✭✭✭murpho999


    I agree, pudding in the ad as used as a term for dessert not the rice pudding.

    It's definitely a term only used in UK.

    It does annoy me as it's lazy marketing, earlier saw an ad for Muller describiing it self as UK's top yoghurt.

    Also, hate how shops in Ireland have ".co.uk" website signs in their shops and not an 'ie" one.


  • #6
    coylemj
    Registered Users, Registered Users 2 Posts: 25,626 ✭✭✭✭coylemj


    The language and general culture we have in common with the UK means that they often think they can push that type of stuff on us and we won't notice.

    The Irish Independent is just as bad, they lift hundreds of articles every month from associated publications in the UK and paste them into their website, search http://www.independent.ie/ for 'Londonderry' and you'll see what I mean - 910 hits :eek:


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