Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie
Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

business term

  • 11-03-2013 10:48pm
    #1
    roozer
    Registered Users, Registered Users 2 Posts: 35 ✭


    Sorry if this is in the wrong forum but I'd say some of you guys could help me.
    Does anyone know the business term for when supermarkets get in opticians and pharmacies into their stores to entice customers in so they spend more money in the store while waiting for their drugs, glasses etc?
    I thought it was "the halo effect" but it's not.
    Just cannot think of the term. If anyone can help i would really appreciate.
    (i'm writing a dissertation)


Comments

  • #2
    ants09
    Registered Users, Registered Users 2 Posts: 715 ✭✭✭ants09


    roozer wrote: »
    Sorry if this is in the wrong forum but I'd say some of you guys could help me.
    Does anyone know the business term for when supermarkets get in opticians and pharmacies into their stores to entice customers in so they spend more money in the store while waiting for their drugs, glasses etc?
    I thought it was "the halo effect" but it's not.
    Just cannot think of the term. If anyone can help i would really appreciate.
    (i'm writing a dissertation)

    I think the term your looking for is ' Diversification'


Advertisement