Evening Herald rebranding

Loafing Oaf

Gonna be a regular daily paper from now on, according to the Sunday Times. Understandable given that the evening paper is clearly dying even faster than other branches of the print media, but hard to see how this won't end up cannibalising the Star's market.

simon0brien

What's finna happen to all the orange guys on the street?

Loafing Oaf

simon0brien wrote: »

What's finna happen to all the orange guys on the street?

They'll have to get up earlier!:p

simon0brien

Loafing Oaf wrote: »

They'll have to get up earlier!:p

Hahaha poor guys Tlak about making a crappy job craper
Does this mean the Hearald will be in comp. with the Indo??

Loafing Oaf

simon0brien wrote: »

Hahaha poor guys Tlak about making a crappy job craper
Does this mean the Hearald will be in comp. with the Indo??

In reality I'd say no job at all is the more likely outcome for the Herald sellers.

I suppose it has to de facto. Is there room for a daily pitched halfway between the Indo and the Star? You'd think the Irish Mail has already nailed a lot of that niche...

simon0brien

Loafing Oaf wrote: »

In reality I'd say no job at all is the more likely outcome for the Herald sellers.

I suppose it has to de facto. Is there room for a daily pitched halfway between the Indo and the Star? You'd think the Irish Mail has already nailed a lot of that niche...

Ah I've no idea :P
If It goes all I'll have is fond memories of playing football in Clondalkin as my friends' dad bought the Evening Herald and the paper boys went around selling them :P

IRE60

I find that very unusual. There is a particular cohort that will buy an evening paper, but may not necessarily be willing to follow it to a morning edition.

The Morning market is a very crowded place with currently 13 titles available on the shelf. Most likely sell at a price point of €1 and pitch it at a Dublin market. It will squeeze further the Daily Star and, if the editorial was a shared resource with the Indo then columnists like Paul Williams could help ‘The Herald’ scrape out a living.

In terms of costs it a win for the Indo as they only have one distribution run under the new system with the Indo and the Herald sharing a van in the morning (along with a myriad of other morning titles). Its save the very costly current Evening Herald ‘solo’ run in the late mornings. For example at the moment they travel alone to the likes of Galway on a daily basis. Now at least the costs will be shared.

The article: It’s was written in that “media bitch” style I just love to see from other media commenting on media.
In the article it quotes the Daily Star circulation figure, for December. They obviously know that the January figure is the latest available and, had they used that it would have given the Daily Star another 4k in sales. December is such a crap month for newspaper purchases, none of the figures are flattering.

They didn’t say: oh yea, December is the same month we plunged close to 4,000, month on month, and dropped below our much coveted 100,000 mark. No!

Finally, after all that, they actually got the Daily Star December circulation figure wrong!

bogmanfan

From what I understand, there will be 2 editions of the Herald. The first will be out first thing in the morning. The second will be produced on the day and will be available from 2pm approx. just like the current city final edition. So it would seem that the Herald will be both a morning and an evening paper.

IRE60

bogmanfan: I dont have anything definitive regarding the timings but a two edition would strike me as not the way forward.
What they are trying to kill here is the solo distribution and printing for the Hearld which has to massively expensive.
You can print the Herald at night alongside the Indo (and Times:eek:) with a marginal increase in staff at the print plant. Certainly nothing like the staffing levels it takes to print it on its own in the mornings.
Then there is the distribution on its own in the mornings - again very wasteful.

C

JTMan

Maybe the truth is in-between what Bogman thinks will happen and what IRE60 thinks will happen!

A while ago there was rumours that the Evening Herald would become a Dublin only newspaper. Perhaps, the morning edition will be distributed nationwide and the second edition to Dublin only. Thus saving on distribution costs and also maintaining an 'evening' Dublin presence.

cml387

Didn't "Cap'n" Bob Maxwell have a plan for a 24H newspaper with multiple editions?

Onthe3rdDay

Have they not done the same with the Belfast Telegraph? They switched it from Evening to Morning and continued to print editions during the day. I know this was the case a few years ago but the only edition I now see is the morning one.

IRE60

Its only a morning now -

The website that the ST mentioned as running the story initially took it down....?