Sky +

Dtp79

I wonder are the companies that advertise on ad breaks losing money because most people just fast forward through breaks now?

Mr E

Many companies are moving with the times. Product placement is where it's at now.

Dozen Wicked Words

Mr E wrote: »

Many companies are moving with the times. Product placement is where it's at now.

House of Cards on Netflix a prime example. Sony and Apple must have paid a nice few quid for Kevin Spacey's less than subtle use of their products. Even suggesting a character should by a PS Vita for his kids!

lertsnim

It's only a matter of time before Sky blocks the fast forwarding of adverts. This I believe is being introduced in the states

wayne040576

Dozen Wicked Words wrote: »

House of Cards on Netflix a prime example. Sony and Apple must have paid a nice few quid for Kevin Spacey's less than subtle use of their products. Even suggesting a character should by a PS Vita for his kids!

There was actually no product placement in House of Cards. I saw an interview with one of the creators last week and it was brought up. For one thing, Apple never pays for product placement in any movie or TV show.
Apparently they were just trying to play to their target audience.

Basq

wayne040576 wrote: »

For one thing, Apple never pays for product placement in any movie or TV show.

I love various shows and movies using dodgy looking decals to obscure the Apple logo on their Macbooks etc.

vader65

Basq wrote: »

I love various shows and movies using dodgy looking decals to obscure the Apple logo on their Macbooks etc.

Have to say I find this funny as everyone clearly knows it is a macbook

ThirdMan

Dtp79 wrote: »

I wonder are the companies that advertise on ad breaks losing money because most people just fast forward through breaks now?

If you've ever downloaded any US TV rips you'll occasionally see a live advert on-screen during the programme. They're usually adverts for other programmes and services run by that network, but I imagine it won't be long before commercial products are being advertised in this way.

lertsnim wrote: »

It's only a matter of time before Sky blocks the fast forwarding of adverts. This I believe is being introduced in the states

I imagine that's just for On Demand shows. Channel 4's 4oD service has compulsory advertisements. It's only a matter of time before it's on Sky as well. But actually blocking the fast forwarding of adverts on manually recorded TV? I guess anything is possible on a technical level, but I'd be surprised if it took that route.

briany

I do fast forward so I assume lots of people do. I have a pretty deep seated aversion to ads at this stage. 95 percent of the time for a thing I don't want or need and I think that, yes, slick product placement must be the way to go because so many people are sick of ads badgering them and beating them over the head every 15 minutes at the telly, on the radio, online, on the side of the road etc. It truly is at white noise volume at this stage.

starlit

I don't think they are they are still being watched at some point and well they are being tapped on sky+ makes no difference. In order to keep the tv going/tv programme/channel going ads still need to be running to finance the whole thing.

There are still other means of advertising, radio, newspaper, social media and online. When you watch tv programmes online that you want to catch up.

Agent Smith

I read somewhere that Sky actually has their Ads Set that when you fastforward them on Sky+, you still see what the ad was for. If only for a second

briany

doovdela wrote: »

I don't think they are they are still being watched at some point and well they are being tapped on sky+ makes no difference. In order to keep the tv going/tv programme/channel going ads still need to be running to finance the whole thing.

There are still other means of advertising, radio, newspaper, social media and online. When you watch tv programmes online that you want to catch up.

But there's a growing number of people who are getting their domestic info/entertainment solely through the internet. They're doing away with their telly, cancelling their paper and magazines and turning off the radio. Instead they're using news aggregators, listening to podcasts, streaming music from one of an almost infinite number of online sources and getting video in a variety of ways. On top of this, more and more of them are using ad blockers. I imagine it'll worry advertisers if that subset of people is growing. Sure, they can ramp up the product placement to compensate but you run the risk of being heavy handed and making things into one long ad.

wayne040576

Agent Smith wrote: »

I read somewhere that Sky actually has their Ads Set that when you fastforward them on Sky+, you still see what the ad was for. If only for a second

A few years back OpenTV, the company that makes the platform that sky boxes run on, were planning a system for advert popups or insertion when you were fast forwarding. But I don't think anything ever came of it.
And this is the only reference I can find now:

http://informitv.com/news/2008/09/03/opentvshowsevolution/

wayne040576

briany wrote: »

But there's a growing number of people who are getting their domestic info/entertainment solely through the internet. They're doing away with their telly, cancelling their paper and magazines and turning off the radio. Instead they're using news aggregators, listening to podcasts, streaming music from one of an almost infinite number of online sources and getting video in a variety of ways. On top of this, more and more of them are using ad blockers. I imagine it'll worry advertisers if that subset of people is growing. Sure, they can ramp up the product placement to compensate but you run the risk of being heavy handed and making things into one long ad.

That's pretty much what I did. Two years ago I cancelled my sky subscription.
Now I have a freesat box (which I rarely watch) and an appleTV for podcasts, netflix and hulu (This required some fiddling which I won't go into, but I still pay for it!!) plus and iTunes. I can watch what I want when I want for about 15 a month. And I cancel Hulu when it's Off season. But I could be an edge case as I only watch about an hour of TV a day at most.