Product Placement in the Walking Dead

regress

Anyone else think that the shiny new Toyota car (correction Its a Hyundai) that they use look incongruous and out of place in the otherwise grungy and batterered world they live in. It doesn't even have a dent.

ArtyM

Never came away from an episode of TWD wanting a Toyota.
A Crossbow - now that's a different matter......

Hande hoche!

There was also that case full of shiny gerber knives.

heffo500

The Hyundai ix35 they seem to drive every where seems to get the most product placement by far

cjmcork

I honest to God really want one of those ix35s and it's because of TWD

my hand to eye co-ordination isn't great, so best to leave the crossbow to someone else

OctavarIan

Given how clean everyone is I'm surprised Gillette haven't popped up yet.

cjmcork

OctavarIan wrote: »

Given how clean everyone is I'm surprised Gillette haven't popped up yet.

eh yeah - Glen NEVER needs to shave, wtf is that all about?

Lovely Bloke

I think Walter White also drives a Hyundai.

davidsatelle100

TheNinthGate wrote: »

I think Walter White also drives a Hyundai.

NOW I want one

Skerries

no, he drives a Prius
but they must have changed sponsors as they now drive these

meoklmrk91

Skerries wrote: »

no, he drives a Prius
but they must have changed sponsors as they now drive these

No he drove a Pontiac Aztec.

Conmaicne Mara

Yeah the car in TWD was just way too clean. Did they wash and wax it before setting out?

Jason Todd

Conmaicne Mara wrote: »

Yeah the car in TWD was just way too clean. Did they wash and wax it before setting out?

I remember seeing Hyundai run a competition (in America only) to win the same model/colour jeep as featured in the Walking Dead, so there is definitely a placement deal there I would assume.

sparkthatbled

Product placement is everywhere now, it's a fact of life. The genre really went nuclear with those Nokia phones in The Matrix. Seriously, who didn't want one? At least product placement is out in the open. What i really hate is stealth marketing, it's so sleazy and underhanded...

NUTZZ

Here's why that Hyundai Tucson on 'The Walking Dead' is so shiny

You don't have to be an eagle-eyed sharpshooter to have noticed by now the gang on AMC's The Walking Dead drive a remarkably clean and reliable Hyundai Tucson. That's because the Korean car company has paid the show's makers to show the SUV that way.

Variety confirms what you may have suspected -- that the SUV is part of an integrated marketing campaign -- but it also explains why the vehicle is always spotless and never has mechanical trouble, despite a distinct disruption in the spare-part supply chain: The Tucson “really is a trusted partner. It’s this getaway vehicle. It’s really there to help them get out of difficult situations,” Hyundai advertising director David Matathia said, noting the show's performance among 18-to-34-year-olds attracted the carmaker from the first season.

Even the unique green shade of the car is a careful choice. Variety's Brian Steinberg told The Juice* via Twitter "it matched up with the 'palette' of the show and producers requested it." Hyundai is in negotiations to return next season.

He also explains why there's no bloodstains on it, while other cars are rusted out hunks of junk: part of the deal is that “it can’t be used as a tank. It can’t be used to roll over zombies." That's likely one of the reasons you don't see

Shane driving it anymore. Well, and that he's dead

.

SouthTippBass

cjmcork wrote: »

eh yeah - Glen NEVER needs to shave, wtf is that all about?

Well,

He shaves his head in the comics, before the prison riot I think. Not sure if it will happen in the tv series though.

Cork boy 55

I have not noticed any product placement in AMCs hit show The walking dead
Even though I always enjoy a large glass of Ice cold Coca-cola when I watch it
to make sure I am wide awake and catch every second and detail of this amazing show..

Coca-cola and The walking dead TRY IT.