Does advertising actually work?

Omackeral

Has any ad ever successfully persuaded you to buy anything?

I mean any types of ads, whether they're on TV, radio, bus shelters, billboards, leaflets etc, have they ever made you part with your cash? For example, would an advertisement for a car make you rush out and get one?! The only things that really work for me are movie trailers, if you could include them.

And what of subliminal advertisement? Are its effects known. Does it work?

Yvan Eht Nioj

.E_C_K_S.

No not really but lingerie ads force me to have a quick fap.

zenno

I don't get this advertisement junk at all, not once did it get me to buy anything. When i used to have a tv i would just switch over to another channel when the adds came on. The brain-dead though seem to get brainwashed to buy what they see all the time from adverts.

HTML5!

I bought that L'Oreal deodrant a few times....only because Eric Cantona was in the ad!

But I wouldn't say it works on me per se. I'll just do research and buy what's best for me.*


*obviously I don't go researching deodrant, but for TV's, Cars, Phones etc I do. Basically anything that costs a lot of money!

kfallon

I find more ads annoy me today than entertain me!

And that fella who runs the gold shop in The Ilac Centre, Thomas Gear, absolutely scare the bejaysus out of me in his ad :eek:

jd007

No








This post is sponsored by Coca Cola

mark renton

I paid subscription fee to avoid adverts on boards.ie

But I think I only bought it because it was advertised, difficult to tell.

im invisible

no never,


although i do feel like a Coke now

rabjoshu

Of course advertising works. Why else would companies spend billions on same and in the process creating a global advertising industry employing god knows how many people?

castletownman

I sent away for those clicker things that featured in a Lynx ad years ago just because I thought the ad was cool.

The novelty soon wore off.

Eathrin

Yes it does work on the masses. Why else would anybody pay for it?
Maybe not you, maybe not me, but it does work on a lot of people.

Also it works in ways that wouldn't necessarily have you running out the door to buy a product, but it informs you that such a product exists for example.

pavb2

Remember going to the ploughing match earlier this year and saw a 40ft trailer in a field advertising Audi. Now we all know the brand but I thought would anyone actually buy an Audi as a result of this trailer?

Obviously it cost a fair bit of money and presumably these marketing guys know what they're doing so maybe the strategy does work.

carlmango11

Yes. Very well. What you described isn't the way advertising works. You don't hear someone tell you to buy something so you rush out and buy it.

It works on a slower, deeper level. A company that advertises is a company you're more likely to pick over a competitor when faced with an option. If there is a price difference, often you assume the company that advertises is better for some reason and more worthy of your trust. It also is a sign of a reputable company.

If there was little to no price difference which would you choose:

Marko's Car Repair or Autoglass
HappyElectronics SnappyCam or Fujifilm Finepix
McGringle's Finest Ketchup or Heinz Ketchup
Tesco brand anti-perspirant or Nivea anti-perspirant

The ones on the right all have something in common. If you bring in price difference you'll find people, including myself, still pay for the advertised brand because they feel they can trust it. It's all about branding.

RhubarbCrumble

The "Visit Scotland" ad really makes me want to.

http://www.youtube.com/watch?v=xquV3vaedfo

PhlegmyMoses

Eathrin wrote: »

Yes it does work on the masses. Why else would anybody pay for it?
Maybe not you, maybe not me, but it does work on a lot of people.

Also it works in ways that wouldn't necessarily have you running out the door to buy a product, but it informs you that such a product exists for example.

It works on pretty much everyone. It's notifying you that the product is there, should you ever decide to buy something in that market.

Take the tablet market, for example. Nobody really needs one. Almost everyone in the 1st World has a smart phone or a laptop which does everything that a tablet can do, pretty much. Had they not been advertised and marketed heavily, very few people would have one. Instead, a whole market niche has been created for them and it is solely down to clever marketing and advertising campaigns.

Senna

It works on every single person, its just they don't realise it. Brand names outsell their much cheaper counterparts by huge numbers and its got very little to do with quality and everything to do with advertising.

3ndahalfof6

advertising Murphy works the country out of it, how very dare you to question this, he does the work of 3 humans in any given time sphere, "sniff", the problem here is my fooking card I use to create a line is missing so I have to take it from the back of my hand (snuff like),

in saying all of the above, if you jump off a building with a parachute it needs to be strapped to you, holding it in front of you and hoping it works is on the far cycle side, so you need to back the fook up and give advertising a break (1 minute is most effective), that is all.

Praetorian Saighdiuir

I have rollerblades, short shorts and a room full of gash pads. Advertising defo doesn't work on me.

Whooooa whoa whoa bodyform for meeeee.

Insect Overlord

Oh, Lisa! That's a load of rich creamery butter!

Where To

Don't click this link!

rabjoshu

Insect Overlord wrote: »

Oh, Lisa! That's a load of rich creamery butter!

Who's taking the horse to France?

Advertising works

Duck Soup

zenno wrote: »

I don't get this advertisement junk at all, not once did it get me to buy anything. When i used to have a tv i would just switch over to another channel when the adds came on. The brain-dead though seem to get brainwashed to buy what they see all the time from adverts.

Go into your kitchen. Open up a cupboard or the fridge and write down the names of the brands in there.

Advertising doesn't work on the basis of people screaming "I must have this!" and running out to buy the product. It creates images, associations and claims associated with a brand product and then the consumer picks up Advertised Product A in preference Non-Advertised Product B. Most people couldn't tell you why other than a vague impression that this one is 'better' than the one next to it.

Strangely, advertising works, which is why companies spend so much money on it.

PhlegmyMoses

Senna wrote: »

It works on every single person, its just they don't realise it. Brand names outsell their much cheaper counterparts by huge numbers and its got very little to do with quality and everything to do with advertising.

In a lot of cases the brand name is of better quality than the no name product, particularly when it comes to mid-range purchases like electronics. They need to keep a stable reputation for quality or they'll lose out to the other big name companies.

Microsoft bent all of their warranty rules and changed their manufacturer when RROD happened with the Xbox 360, such was the damage it did to their reputation. They'll be hoping they stemmed the tide with the relatively low incidents with the newer 360s model when they come to releasing their next console but I can guarantee you'll hear loads of people saying they'll be abstaining from being an early adopter in order to assess whether the new console has any similar flaws.

ejmaztec

pavb2 wrote: »

Remember going to the ploughing match earlier this year and saw a 40ft trailer in a field advertising Audi. Now we all know the brand but I thought would anyone actually buy an Audi as a result of this trailer?

Obviously it cost a fair bit of money and presumably these marketing guys know what they're doing so maybe the strategy does work.

I didn't know Audi made trailers. Their trailer advertising campaign must be sh1te.

Duck Soup

PhlegmyMoses wrote: »

In a lot of cases the brand name is of better quality than the no name product, particularly when it comes to mid-range purchases like electronics. They need to keep a stable reputation for quality or they'll lose out to the other big name companies.

Microsoft bent all of their warranty rules and changed their manufacturer when RROD happened with the Xbox 360, such was the damage it did to their reputation. They'll be hoping they stemmed the tide with the relatively low incidents with the newer 360s model when they come to releasing their next console but I can guarantee you'll hear loads of people saying they'll be abstaining from being an early adopter in order to assess whether the new console has any similar flaws.

The most common purchases are foodstuffs. When you go into a supermarket, all the "non-branded" (or in other words, "own brand" or supermarket branded: Tesco beans, Lidl coffee) products are not produced by the supermarkets but by large manufacturers under a licensed agreement to the supermarkets not to reveal the source.

At various stages, there have been major kerfuffles when it became known that Kelloggs Cornflakes were also Acme Cornflakes, Nescafe Coffee was also Acme Coffee. There was a lot of rowing back: "Of course the stuff we put in the supermarket brand isn't the same as we put in our own." Ah, but it was.

That's what advertising does. It convinces people that there is a qualitative difference between identical or near identical products. It persuades people to pay a premium for products that is not justified by the quality or cost of manufacture alone. That's why they do it.

Kxiii

Smoke.









Smoke.











Smoke.







Are you Smoking yet?

pavb2

http://www.youtube.com/watch?v=BIoBYiniOfo

Always remember this car commercial warning though not for the faint hearted

nbar12

https://www.youtube.com/watch?v=dQw4w9WgXcQ

Duck Soup

Kxiii wrote: »

Smoke.









Smoke.











Smoke.







Are you Smoking yet?

What soft drink do you usually drink?

What beer do you usually drink?

Kxiii

Duck Soup wrote: »

What soft drink do you usually drink?

What beer do you usually drink?

I'll have a Jack and Coke if yer buying. :P

The_Gatsby

It works on everybody. People just deny that it works on them because they don't want to be seen as somebody "weak minded" enough to be persuaded by it.

I bought a Bacon and Egg McMuffin the other day because it looked nice in the ad.

zenno

Duck Soup wrote: »

Go into your kitchen. Open up a cupboard or the fridge and write down the names of the brands in there.

Advertising doesn't work on the basis of people screaming "I must have this!" and running out to buy the product. It creates images, associations and claims associated with a brand product and then the consumer picks up Advertised Product A in preference Non-Advertised Product B. Most people couldn't tell you why other than a vague impression that this one is 'better' than the one next to it.

Strangely, advertising works, which is why companies spend so much money on it.

I just did and there's only dairygold butter ? nothing else so i better get brainwashed quick or i'll starve to death.

Duck Soup

zenno wrote: »

I just did and there's only dairygold butter ? nothing else so i better get brainwashed quick or i'll starve to death.

Jaysus, so no milk, nothing in the freezer, not a tin in the cupboard, no bread, no coffee? That's not a refusal to be brainwashed, that's a hunger strike.

What about clothes? Presumably you don't go to the shop naked to buy your butter burgers. Sportswear - trainers, t-shirts, wooly hat?

The simplest way of explaining advertising is that it implants hundreds of little film reels - snippets maybe, 2 or 3 seconds long - into your sub-conscious. And static images. A fist-pumping Tiger Woods or Federer. A beautiful woman in a car.

When you purchase something, you look at the product and brand logo and that kicks off all the associations - commercials, posters, slogans - in your sub-conscious. The film reels whirr, the images shine. None of this is conscious activity. But you look at product A and product B and chances are you'll prefer the more heavily advertised brand, without necessarily knowing why. Its associations are stronger and more positive.

judgefudge

Everytime my mam takes a drink from a can of coke she says "ah... That's bass". I also say it now too. And my boyfriend said it today which surprised me. That's pretty good advertising since it has carried through generations

Duck Soup

Kxiii wrote: »

I'll have a Jack and Coke if yer buying. :P

With the money they're after spending on ad campaigns, I'd hope so.

April O Neill

Yes, it works. It wouldn't exist if it didn't. Not everything we consume is as a result of advertising. Sometimes you have to search out the things you need. But we all have fallen under its spell at some stage whether we think so or not.

Call Me Jimmy

As others have said, it works on everybody and so subtly that it can heavily influence our perception of the world. People who claim they are not affected by advertising haven't thought about it enough or have no idea how it really works. People who claim they don't buy any products based on advertising are lying.

BBDBB

Yes it works

go take a look in the shopping trolleys at the supermarket
look at the statistics of the most popular selling brands and their advertising budgets
look at your own wardrobe/car/kitchen cupboards/electrical goods etc etc

Pottler

Doesn't work at all. I'm off to join the navy, I'll be back in a year or two. No idea what brought this idea on, but I'm sold.

massdebater

carlmango11 wrote: »

If there was little to no price difference which would you choose:

Marko's Car Repair or Autoglass
HappyElectronics SnappyCam or Fujifilm Finepix
McGringle's Finest Ketchup or Heinz Ketchup
Tesco brand anti-perspirant or Nivea anti-perspirant

I'd pick McGringle's over Heinz.

B.A._Baracus

Got some made urge to join the navy after reading this thread.