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Is Qoros the Chinese Brand to Crack It ?

Saab Ed · 2013-09-26 18:34:07

Chinese cars available in central Europe so far haven't exactly set the world on fire in the styling, quality and, in particular, safety department. Infact they've set the bar pretty low in quality terms and worryingly low from a safety aspect. This Qoros brand seems to be aiming higher though. Part owned by Chery, they've…

26-09-2013 6:34pm

#1

Saab Ed

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Chinese cars available in central Europe so far haven't exactly set the world on fire in the styling, quality and, in particular, safety department. Infact they've set the bar pretty low in quality terms and worryingly low from a safety aspect. This Qoros brand seems to be aiming higher though. Part owned by Chery, they've obviously realized that trying to sell an existing Chinese brand just wont cut it in more discerning markets. It'll be interesting to see market reaction to the brand.

It will also be interesting to see if the attempted strategic placing of the product slightly higher up the food chain, rather than just a cheap Chinese product, will actually work!

http://www.carmagazine.co.uk/News/Search-Results/First-Official-Pictures/Qoros-GQ3-2013-first-official-pictures/

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