Dublin Transport Branding

Mr Simpson

I've been thinking about this for a while, so bear with me. Would it not make a lot of sense to brand all Dublin transport the same, similar to Tfl in London.

My idea:

Create a brand, calling it Greater Dublin Transport (GDT) or some such.

Have all Dublin Buses, Bus Eireann Commuter Services, Dart, IE Commuter Services, Luas, Taxis & Dublin Bikes under the umbrella of this brand.

Have the all the one colour (I like the Dublin Bike's Blue).

Relaunch and Rebrand Leap under this.

Have all profits or losses go back into the main company (GDT). If privatisation happens, don't give the service away completely. Have the private company operate under the brand.

Maybe I'm off my rocker and its a waste of time idea, but it makes sense to me.

Similar could be done in the likes of Cork, Galway etc. And a national brand for intercity bus & rail. Just my 2c

The Idyl Race

Back in the 1940s when the Dublin United Tramway Company renamed itself Dublin United Transport Company, just before the merger with the Great Southern Railways to produce the CIE behemoth, their branding was Dublin Transport/Iompair Atha Cliath. The Flying Snail logo, which in DUTC days had "Iompair Atha Cliath" written across it, was a near lift of the London Transport roundel.

Why not revisit this? "Dublin Transport" and "Iompair Atha Cliath" are pretty good brand names, I'm sure the CIE empire owns the rights but a kind word from Minister Varadkar could enable this to be used for unified branding across the city buses, commuter trains and trams.

Colour wise, the DUTC used blue, grey, and two different green liveries at different times.

AlekSmart

The Idyl Race wrote: »

Why not revisit this? "Dublin Transport" and "Iompair Atha Cliath" are pretty good brand names, I'm sure the CIE empire owns the rights but a kind word from Minister Varadkar could enable this to be used for unified branding across the city buses, commuter trains and trams.

Colour wise, the DUTC used blue, grey, and two different green liveries at different times.

Sound idea Idyl Race,however the truth is that for this to occur we need some form of administration with vision and purpose.

These elements are sadly and notably absent from current Departmental and NTA make up.

One only has to look at LeapCard's gestation and birth to see this,as it (Leapcard) had the capability to wrap EVERY strand of Dublins Public Transport together for the benefit of the City in it's entirety.

In all honesty,I cannot see Leo Varadakar being the man to bring your vision to fruition

Judgement Day

I know it's not fashionable to say it but I like the Luas livery - as supplied - and think whatever else is done, it should be left well alone as we surely don't want people associating Luas with CIE!! Anyway, there's more urgent users for public money than pointless rebranding - such as a dedicated Transport Police.

monument

Did this put an end to Transport for Dublin type branding?

Cookie_Monster

Judgement Day wrote: »

I know it's not fashionable to say it but I like the Luas livery - as supplied - and think whatever else is done, it should be left well alone as we surely don't want people associating Luas with CIE!! Anyway, there's more urgent users for public money than pointless rebranding - such as a dedicated Transport Police.

wexford colours in the capital, hmmm...
:D

trad

DART = Dublin Area Rapid Transport
CART = Cork Area Rapid Transport
Will it ever go to Fermoy?

Mr Simpson

Judgement Day wrote: »

I know it's not fashionable to say it but I like the Luas livery - as supplied - and think whatever else is done, it should be left well alone as we surely don't want people associating Luas with CIE!! Anyway, there's more urgent users for public money than pointless rebranding - such as a dedicated Transport Police.

I agree, but I think its more than branding. One of the big issues with leap was how money was to be divvied out. If all the money was going into one Dublin transport body it would save a lot of hassle. It would probably be easier to set up a transport police as well, as they would be part of one company. Although, I don't think they should be a seperate police force, they should be a unit of the Guards, funded by the companies

icdg

monument wrote: »

Did this put an end to Transport for Dublin type branding?

Yes, pretty much. There was an idea that the Dublin Transport Authority would create a single brand for public transport in Dublin but when it was decided to make the DTA the NTA then this was scrapped. The "Transport for Ireland" logo is probably the legacy of work that might have already been done on this but I don't think there are any plans to extend it any further than it is already employed.

You have to remember that with TFL, the roundel logo has been in use for nearly 100 years in some shape or form, and for most of that period the various bodies called London Transport actually ran the bus network themselves - contracting only occuring since the late 1980s. As The Idyl Race says above the old DUTC/CIE logo was basically the LT logo with extra stripes.