Broadsheet or Compact

IRE60

Many retailers were given their supplies of the Indo's today as compact edition only. Looks like its the beginning of the end for the Broadsheet.

jrmb

I'd like to see the Irish broadsheets produced in the Berliner format, which is slightly longer than tabloid. It's already used by the Guardian and the Observer.

bogmanfan

I can't stand the broadsheet format. Unless you have a nice big table in front of you it's just too awkward. I wonder what percentage of the Indo's sales are broadsheet?

IRE60

70/30 in favor of the Compact.

http://www.ilevel.ie/media-blog/print/102421-irish-independent-broadsheet-or-compact

jack presley

The Indo might as well put a red top on it these days. It's more or less a tabloid already

The Idyl Race

jrmb wrote: »

I'd like to see the Irish broadsheets produced in the Berliner format, which is slightly longer than tabloid. It's already used by the Guardian and the Observer.

Some weeks ago there seemed to be a hint in the Irish Times that they may go to the Berliner format but can't find the article at the moment.

IRE60

The IT won't as their presses wouldn't adapt - and their certainly not going to invest in a new press!

they are redesigning their print offering to and in doing so making it "standard web width" = double up the print run with, possibly, the Indo.

The Idyl Race

IRE60 wrote: »

The IT won't as their presses wouldn't adapt - and their certainly not going to invest in a new press!

they are redesigning their print offering to and in doing so making it "standard web width" = double up the print run with, possibly, the Indo.

What does that mean in real terms? That they will go compact tabloid?

IRE60

Sorry - that was misleading!

No, the IT will positively stay Broadsheet. The indo will go compact only.

Both formats can be run off the same press without any press reconfiguration.

The IT would have to reduce in size marginally to fit on a standard web with (if there is such a thing) which I believe they are doing.

C

The Idyl Race

IRE60 wrote: »

Sorry - that was misleading!

No, the IT will positively stay Broadsheet. The indo will go compact only.

Both formats can be run off the same press without any press reconfiguration.

The IT would have to reduce in size marginally to fit on a standard web with (if there is such a thing) which I believe they are doing.

C

Great, thanks for clearing that up. I did think that the reduction in size mooted was to Berliner format, which I do like with the Guardian and Observer.

flogen

IRE60 wrote: »

70/30 in favor of the Compact.

http://www.ilevel.ie/media-blog/print/102421-irish-independent-broadsheet-or-compact

Shame there's no citation on those figures - the ad card for the Irish Independent on MediaLive.ie cites the ABCs from Jan-June 2012 and says the split is "roughly 50:50".

IRE60

flogen wrote: »

Shame there's no citation on those figures - the ad card for the Irish Independent on MediaLive.ie cites the ABCs from Jan-June 2012 and says the split is "roughly 50:50".

Sorry about that - they are all ABC certified figures - but that should have been stated a little more clearly (every figure on the site relating to print uses ABC certs)

I find the 50:50 on 'medialive' stunning - Initially I was (now edited) critical of medialive.ie - however, they may have been provided the information. Either way it's gravely inaccurate and misleading.

flogen

IRE60 wrote: »

Sorry about that - they are all ABC certified figures - but that should have been stated a little more clearly (every figure on the site relating to print uses ABC certs)

I find the 50:50 on 'medialive' stunning - Initially I was (now edited) critical of medialive.ie - however, they may have been provided the information. Either way it's gravely inaccurate and misleading.

Ah right, thanks.

Interesting that decline in broadsheet sales hasn't been matched by a rise in compact sales.

I imagine the Indo are petrified that, when they they eventually drop their larger edition they'll lose the 30% of readers that go with it for good.

BowWow

IRE60 wrote: »

The IT won't as their presses wouldn't adapt - and their certainly not going to invest in a new press!

they are redesigning their print offering to and in doing so making it "standard web width" = double up the print run with, possibly, the Indo.

New size Irish Times from Monday..............

http://www.irishtimes.com/newspaper/breaking/2012/1103/breaking15.html

expectationlost

ok somebody who knows explain it to me, the irish times are trumpeting their redesign but they link doesnt' say why they are changing size, they seem to trying to justify it afterwards with design. when I can't find any other reason but cost to change to this size, the 1 or 2 inch narrower and taller isn't actually going to make it that much easier to read, they don't want to give the impression that they are changing size becauses they are stuggling, even though they are reducing size because of cost, something to do with printing and the paper rolls...

The Idyl Race

expectationlost wrote: »

ok somebody who knows explain it to me, the irish times are trumpeting their redesign but they link doesnt' say why they are changing size, they seem to trying to justify it afterwards with design. when I can't find any other reason but cost to change to this size, the 1 or 2 inch narrower and taller isn't actually going to make it that much easier to read, they don't want to give the impression that they are changing size becauses they are stuggling, even though they are reducing size because of cost, something to do with printing and the paper rolls...

Well, that isn't anything really scandalous if it is for cost reasons, is it?

IRE60

expectationlost wrote: »

ok somebody who knows explain it to me, the irish times are trumpeting their redesign but they link doesnt' say why they are changing size, they seem to trying to justify it afterwards with design. when I can't find any other reason but cost to change to this size, the 1 or 2 inch narrower and taller isn't actually going to make it that much easier to read, they don't want to give the impression that they are changing size becauses they are stuggling, even though they are reducing size because of cost, something to do with printing and the paper rolls...

Its current configuration, its size is unique to its press. If they move to a normal size they would be free to print at a number of locations, including the Indos presses in citywest which have plenty of capacity at the moment.

So there would be a cost saving there.

expectationlost

The Idyl Race wrote: »

Well, that isn't anything really scandalous if it is for cost reasons, is it?

so why don't they say so

IRE60 wrote: »

Its current configuration, its size is unique to its press. If they move to a normal size they would be free to print at a number of locations, including the Indos presses in citywest which have plenty of capacity at the moment.

So there would be a cost saving there.

well they havn't done that, i was asking about the cost of what they have done.

IRE60

OK - they is no immediate cost savings (i'm not sure of the newsprint size they use now is cheaper as it a more standard size).

However, in the future if they print jointly in the one plant with the indo - wherever that plant is, there would be positive cost implications for both companies.