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94% AWARENESS OF DIGITAL SWITCHOVER

  • 03-10-2012 12:27pm
    #1
    John mac
    Registered Users, Registered Users 2 Posts: 5,140 ✭✭✭


    Minister for Communications, Pat Rabbitte, has today announced very encouraging
    results from the latest Millward Brown Lansdowne tracking study on the Digital TV
    Switchover which was carried out between September 10 - 20.
    Minister Rabbitte revealed that between mid August and mid September 50,000
    viewers who are reliant on Analogue TV network made the switch to Digital TV,
    leaving approximately 150,000 still to make the switch. Awareness of the digital
    switchover has increased 1% to 94%, with awareness among users who are reliant on
    analogue - the main target group - even higher at 97%. Awareness that it is
    happening this month is at 92%, an increase of 10%

    full text here



    on a side note any truth in this
    Irish television viewers receiving their signal from the RTÉ Network Limited transmitter in Donegal must make the big switch on October 10,
    two weeks before the nationwide digital switchover on October 24.
    The transmission sites affected are Cross and Glengad in Mayo and Mossy Glen and Malin in Donegal.
    from here i have emailed the author but have not got a reply yet.. Maybe they are confusing the ni switch over.


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