2fm deficit of 5.4 million

Nova forever

2fm is a joke of a radio station that is now costing the tax payer money. www.irishtimes.com/newspaper/breaking/2012/0802/breaking24.html

Infoanon

Nova forever wrote: »

2fm is a joke of a radio station that is now costing the tax payer money. www.irishtimes.com/newspaper/breaking/2012/0802/breaking24.html

How does a music radio station lose € 5.4million ?

Unless theres transfer pricing and cost allocation between the RTE stations ?

EchoO

This the 3rd year in a row it has made a loss and those loses are getting bigger and bigger. I wonder how much of it is down to the collapse in listeners in the 9 to 12 slot.

LeakyGee

EchoO wrote: »

This the 3rd year in a row it has made a loss and those loses are getting bigger and bigger.

Everything 2FM do is rubbish. They are not only losing money but for years and years audience figures are dropping.

They were beating their chests on Twitter last week about a few shows gaining audience - a few thousand here and there. Look at the overall picture and it's massive declines year on year.

Fact of the matter is, TodayFM has ripped them a new one.

mike65

They were starting to suffer when their trump card was still alive, since Ryans demise the numbers for the morning have been pretty disastrous, the breakfast show included.

When 2FM made a steady profit some people said don't sell it off (my view was that was when to sell it for a good price) now its in a hole what would you get for it?

LeakyGee

"What would you get for a business that is not making money and has a deficit of 5.5 million ??"

Who in their right mind would buy it?

EchoO

LeakyGee wrote: »

"What would you get for a business that is not making money and has a deficit of 5.5 million ??"

Who in their right mind would buy it?

I'd imagine quite a few would want that national licence.

jimstir

Infoanon wrote: »

Nova forever wrote: »

2fm is a joke of a radio station that is now costing the tax payer money. www.irishtimes.com/newspaper/breaking/2012/0802/breaking24.html

How does a music radio station lose € 5.4million ?

Unless theres transfer pricing and cost allocation between the RTE stations ?

It possibly looses money because it's wage bill is too high (and it's advertising revenue us too low)

twinklerunner

jimstir wrote: »

Infoanon wrote: »

Nova forever wrote: »

2fm is a joke of a radio station that is now costing the tax payer money. www.irishtimes.com/newspaper/breaking/2012/0802/breaking24.html

How does a music radio station lose € 5.4million ?

Unless theres transfer pricing and cost allocation between the RTE stations ?

It possibly looses money because it's wage bill is too high (and it's advertising revenue us too low)

Profound ..

withless

They say they are aimed at the '25 to 45 age group' or whatever but why then is everything they do so juvenile?

GSF

jimstir wrote: »

It possibly looses money because it's wage bill is too high (and it's advertising revenue us too low)

Well its core weekday presenter rota from 7am to 7pm is 6 DJs compared to TodayFM's 5 DJs but TodayFM is supporting a 2.5 hour current affairs show which is more expensive to produce.

Outside of the 7am-7pm slots their costs should be minimal to match the ad revenue available.

2FMs new strategy seems to be sports rights with the Euros & Olympics but again its an odd share between Radio 1 and 2FM with Radio 1 having the nightly half hour show & the dedicated weekend shows verus 2FMs "big events only" coverage.

NIMAN

Can't understand why drastic action isn't taken. If it was a private business it would either close or tell their workers that they are getting a 50% pay cut, take it or leave it.

Simple.

NIMAN

just listening to the News At One there, and may have spotted one of the reasons why they are losing so much.

The presenter (Aine Lawlor?) said time for Sport. Handed over to some guy called Michael. He said a bit about Irish athletes in Olympics, then said for latest lets join Jackie Hurley. She said hello there form London and said a line or two about the athletics, and then talked about Irelands sailors, and she introduced a piece from another reporter on the sailing.

Over-staffing an issue at RTE?

Cassidy28

NIMAN wrote: »

just listening to the News At One there, and may have spotted one of the reasons why they are losing so much.

The presenter (Aine Lawlor?) said time for Sport. Handed over to some guy called Michael. He said a bit about Irish athletes in Olympics, then said for latest lets join Jackie Hurley. She said hello there form London and said a line or two about the athletics, and then talked about Irelands sailors, and she introduced a piece from another reporter on the sailing.

Over-staffing an issue at RTE?

Yeah RTE don't need anyone over at the Olympics, they could have one person in RTE studious giving it out, with all the technology that there is now it's different if we where a big populated Country with high numbers of competitors taking part, overall RTE is seriously overstaffed in all areas so it seems that some very big cuts will need to take place in that Circus;)