State of The Irish Webscape - July 2012

jmcc

These are the results of the Irish search engine development survey that I ran over Irish hosted websites in July 2012. BIONIC is an acronym for Biz Info Org Net Ie Com. The Clones category is where a site can be accessed via multiple domain names without a 301 or 302 redirect.

WhoisIreland.com: July 2012 BIONIC Website Survey

Website Type -- Websites -- Domains
Active/Unclassified -- 44.44% -- 37.83%
Brand Protection -- 2.37% -- 2.02%
Clones -- 2.67% -- 2.28%
Inpage Redirect -- 1.70% -- 1.44%
External TLD Redirect -- 3.93% -- 3.34%
Forbidden/Not Found -- 1.24% -- 1.06%
Government -- 0.03% -- 0.02%
Holding Pages -- 15.35% -- 13.07%
Internal Site Redirect -- 5.71% -- 4.86%
Duplicate Content -- 0.01% -- 0.01%
External TLD Redirect (exact match) -- 2.98% -- 2.53%
Parked/PPC -- 12.66% -- 10.78%
Redirect (unclassified) -- 0.37% -- 0.32%
Unavailable -- 0.42% -- 0.35%
Compromised -- 0.08% -- 0.07%
Redirect to other same TLD site -- 5.78% -- 4.92%
No Site -- n/a -- 14.86%

The full TLD breakdowns are on
http://whoisireland.com/iecctldsurvey.html
http://whoisireland.com/irishsitessurvey.html

Regards...jmcc

Malice

This might be a stupid question but what's the difference between a parked page and a holding page? Is it just that a parked page might have ads from the hoster on there whereas a holding page might have "Coming Soon..." instead?

jmcc

Malice wrote: »

This might be a stupid question but what's the difference between a parked page and a holding page? Is it just that a parked page might have ads from the hoster on there whereas a holding page might have "Coming Soon..." instead?

A parked page has Pay Per Click (PPC) advertising (Sedo Parking or a PPC advertising feed) but a holding page is a "coming soon" or test page with no unique content.

A PPC parked page is different from a holding page with a generic advert from the hoster.

Regards...jmcc

jmcc

Just to explain some of the classifications:

Active/Unclassified generally means that there is a functioning website with unique content associated with the url.

Brand Protection is often a registration for a major brand that appears in some ccTLDs. A high profile .com may also have registered its .ie equivalent. Sometimes they can have a working website associated with them (google.ie, ebay.ie etc) but it is more common to see just a holding page for the brand protection hoster/registrar.

Clone is a site that is accessible via another domain/url without a 301 or 302 redirect.

Inpage Redirect is where a page will redirect to another site using a HTTP refresh.

An External TLD redirect is where the user is redirected to an url in another TLD using a 301 or 302 redirect.

An exact match External TLD redirect is where there is a 301 or 302 redirect to the same domain in another TLD (eg example.com redirected to example.ie).

Duplicate Content is effectively a network of websites that have largely the same content with some very slight differences.

Compromised covers sites that have been defaced or hijacked. Defacements are becoming less common. Hijacking is where old plug-ins have been exploited to drop drugs/warez/porn links into the content. Most of this hijacking is actually not visible to users but search engines do pick it up.

Regards...jmcc