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JNLR figures

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  • 28-07-2012 4:04pm
    #1
    Musicman2000
    Registered Users Posts: 1,461 ✭✭✭


    Could someone please explain how stations know they have exactly 100,000 listeners? as I was listing to a regional youth station boasting they have bet all the competition e.g. 2fm and Today fm.

    Today fm and 2 fm are hardly competition as they are not aimed at kids.


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    #2
    L1011
    Moderators, Business & Finance Moderators, Motoring & Transport Moderators, Society & Culture Moderators Posts: 67,867 Mod ✭✭✭✭L1011


    JNLR generate figures by selecting an apparently representative set of listeners and multiplying the reported figures from the survey. Its an extremely inexact science.

    Each stations claims are made by picking the figures that look best for them - the regionals will be using the 15-34 figures; in Dublin you often get one station using reach and another using listenership.


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    #3
    Black Suir
    Closed Accounts Posts: 723 ✭✭✭Black Suir


    Are the figures a bit (maybe a bit more than a bit) misleading. I live in Co Waterford. If i was asked what Stations I listen to is i told them Radio 1, 2fm, Newstalk, Today fm, WLR etc it is taken into account as they are local/National stations, but if i was to cay was listening to Tipp fm, Community Radio Youghal, RedFM etc it does not count as these are stations outside the county. Would they not be better off trying to get a more exact picture of what people listen to regardless of where the station is based.


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    #4
    smcgiff
    Closed Accounts Posts: 5,943 ✭✭✭smcgiff


    Black Suir wrote: »
    Are the figures a bit (maybe a bit more than a bit) misleading. I live in Co Waterford. If i was asked what Stations I listen to is i told them Radio 1, 2fm, Newstalk, Today fm, WLR etc it is taken into account as they are local/National stations, but if i was to cay was listening to Tipp fm, Community Radio Youghal, RedFM etc it does not count as these are stations outside the county. Would they not be better off trying to get a more exact picture of what people listen to regardless of where the station is based.

    Your listening to stations outside your area would be taken into account, but may not statistically register.


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