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redirecting old product pages....

  • 17-06-2012 10:29pm
    #1
    millymash12
    Registered Users, Registered Users 2 Posts: 123 ✭✭


    Hey, I had a load of products in my site now they're either sold out or deleted, Google will penalise me for having these broken links on my site, what re direct method should I use to re direct all these broken links Google has picked up back to my homepage, 301, 303 or something else.


Comments

  • #2
    irishd
    Registered Users, Registered Users 2 Posts: 45 ✭irishd


    If a page is gone & not coming back, and if it has inward links, then you should use a 301 redirect to send anything requesting it to the closest relevant page on your site (in the case of products, redirect either to a replacement product, or to the category page).

    If on Apache, you can usually do this in a .htaccess file (read up on mod_rewrite), on IIS you could use ISAPI_rewrite or some custom code.

    Theres a good article on SEOMOZ on handling expired content:

    http://www.seomoz.org/blog/how-should-you-handle-expired-content


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