Sitelinks and Map included in Organic Search results?

seachto7 · 13-06-2012 5:30pm #1

Hi all,

I notice that in some organic results, that under the description there are additional sitelinks and a Google Map for some results.

I am correct that these are automatically generated?

What determines whether one site will have these included in results compared to others?

I know there are "best practice" methods, but a site I am working on currently has no site links, so am looking for some direction into what I could do to generate them?

Tweak homepage content for example?

mneylon · 14-06-2012 11:29am

Google decides if they should get generated or not
You can control the removal of ones that you don't want

seachto7 · 17-06-2012 2:49pm

Would Google take anything into account in deciding whether a site would have sitelinks in the results or not?

For example, things like H1 and the usual on page factors?

Would it take into account the age of the site at all? If it's a new site, it would more likely not be displayed for example?

millymash12 · 17-06-2012 10:33pm

Look in googles webmaster tools, there's some options in there. I called Google the other day about the map showing on the results page of my business and they sorted it out.

seachto7 · 17-06-2012 11:35pm

millymash12 wrote: »

Look in googles webmaster tools, there's some options in there. I called Google the other day about the map showing on the results page of my business and they sorted it out.

not sure what you mean with the "options" in webmaster tools. I know what is in webmaster tools, but is there anything in particular I should analyze that would help produce sitelinks in results down the line...?

link8r · 18-06-2012 11:09am

seachto7 wrote: »

Would Google take anything into account in deciding whether a site would have sitelinks in the results or not?

For example, things like H1 and the usual on page factors?

Would it take into account the age of the site at all? If it's a new site, it would more likely not be displayed for example?

Hi Searchto7

I would imagine Google uses the following, but I don't know in what order or if all are relevant or not

1st Site Links
Google looked for patterns like "Contact Us", "about us", "Shop" - so page with these names would seed such.

2nd Site Links
Google expanded its pattern base by using commonly used terms shared by lots of sites.

Evolved Site Links
Google will now use commonly shared terms on your site. Things that are likely to seed a site link. Which site links are shown also depend on the search, so you may have many more than you can see.

1. Links and Anchor text
2. URL - Page Name
3. Page Title
4. External Links
5. Repetitiveness (across pages, not just on page) with Consistency
6. Patterns
7. high CTR pages
8. Pages linked on navigation bars higher up the page

For example, if every page has a link to your disclaimer page on the top right, chances are very high that it will become a site link.