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Loyalty Point System

  • 06-04-2012 10:26am
    #1
    Hatch99
    Registered Users, Registered Users 2 Posts: 5,395 ✭✭✭


    Changes from next year, some folk not happy about it apparently.

    Please note that from the start of the 2012/2013 Season we are making some changes to the loyalty point system to ensure that those supporters that continue to regularly attend matches are recognised when we come to allocate tickets for the most popular matches away from White Hart Lane. Moving forward the points total held by One Hotspur Season Ticket Holders and Members will consist of the points gained in the previous four full seasons, as well as the current campaign.

    For example, for the start of the 2012/2013 season the points gained for continuous membership will be totalled for the following seasons:

    • 2008/2009
    • 2009/2010
    • 2010/2011
    • 2011/2012

    In addition, this total will be added to by any points gained during the 2012/2013 Season.

    At the end of next season, then any points from the 2008/2009 Season will fall away to be replaced by points gained during the 2012/2013 and also through the forthcoming 2013/2014 Season.

    By making this change we are looking to show recognition to those supporters that have continued to maintain the most active match attendance records over a number of years. At the same time this alteration will ensure that supporters who gained a large number of loyalty points a number of years ago but are no longer able to attend matches as frequently do not maintain an unfair advantage in terms of access to tickets to the most attractive matches.

    As a result of these alterations, supporters who were Members or Season Ticket Holders prior to 2008/2009 will see their loyalty point totals drop. However, this will be the same for everyone, and new totals will reflect the continued active support over the last four full seasons.

    As an aide to supporters wishing to apply for away matches, and to assess the potential for their access to tickets, we will also be publishing a Loyalty Point Table on the Club website from the start of next season. There will be separate tables for Season Ticket Holders, Bronze and Lilywhite Members and will show how many supporters there are in different loyalty point brackets.

    It is hoped that this level of information and transparency will allow supporters to be fully informed prior to making applications for away matches.


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