Mid Atlantic accent on Radio ads

mattser

The place is swarming with them. Can radio stations not advertise a concert, insurance company, shopping centre, etc. etc. without this phoney yankee
crap ?

mike65

How do you know they are phoney?

As for the use of such accents, its a curio all right. I can only presume there has been some research on this sort of thing and the someone has concluded the Irish will be more likely to buy insurance or burgers from a company using an American style accent.

mattser

mike65 wrote: »

How do you know they are phoney?

As for the use of such accents, its a curio all right. I can only presume there has been some research on this sort of thing and the someone has concluded the Irish will be more likely to buy insurance or burgers from a company using an American style accent.

Because they appear too much like Paddy doing his best to sound American. " eye yur land ", ffs.

Dirigent

"Liberdeeeeeee Insurance wada wada wada" 1/10

"Go Harvey Go!" -100000000000/10

Imhof Tank

The advance of the brit accent in Irish advertising is far more sinister - Skoda, BMW - our "betters" (read - those we subconsciously wish to emulate) telling us what to buy.

mike65

:rolleyes:

Ernest

What about the creeping use of Northern Ireland accents on Irish radio advertising? "The Kia Rio" and "Health And Safety - Wash Your Hands " are two grating examples I seem to hear every day.

Richard

Ernest wrote: »

What about the creeping use of Northern Ireland accents on Irish radio advertising? "The Kia Rio" and "Health And Safety - Wash Your Hands " are two grating examples I seem to hear every day.

Is the health and safety thing from one of the cross border bodies?

bigneacy

Richard wrote: »

Ernest wrote: »

What about the creeping use of Northern Ireland accents on Irish radio advertising? "The Kia Rio" and "Health And Safety - Wash Your Hands " are two grating examples I seem to hear every day.

Is the health and safety thing from one of the cross border bodies?

It is cross border. On Qradio up north also. I would have regarded her accent as more Scottish than N. Irish?

Bard

Dirigent wrote: »

"Liberdeeeeeee Insurance wada wada wada" 1/10

Actual American company who have been operating out of Boston for >100 years... so I don't see why they shouldn't have an American voice advertising them. The smarminess is a different story though...

Dirigent wrote: »

"Go Harvey Go!" -100000000000/10

Er... nothing mid-atlantic about that one. They're Australian. The old VO guy had an Ozzie accent while the current one has an Irish one IIRC.

mike65

Its that Kildare Village one that does my own head in. Like drowning in honey and treacle.

torrentum

Strange but I like the American accents on ads. This is going to sound really ridiculous, but the 1890 tee tew tew tew tew teeeeeeeeeewwwwwwwww 'cute hoor' accent makes me not want to buy/use whatever the ad is plugging. Silly and inexplicable, but that's how I feel.

Imhof Tank

torrentum wrote: »

Strange but I like the American accents on ads. This is going to sound really ridiculous, but the 1890 tee tew tew tew tew teeeeeeeeeewwwwwwwww 'cute hoor' accent makes me not want to buy/use whatever the ad is plugging. Silly and inexplicable, but that's how I feel.

Entirely explicable I believe - the advertising industry has made a science of assessing peoples' subconscious reactions to ads and what we associate with "quality", brand enhancement etc

So if there are nothing but mid atlantic accents for certain products on the radio, it didnt just happen by accident, the focus groups just react best to them.

I made a point earlier in this thread about British accents, I should have said English. I was thinking of one particular voice over artist who is on a lot lately- especially on East Coast (Skoda, used to do the Volkswagen Toureg one). Now he only ever voices ads for high end, superior quality products, I think he does one for a jewellers also - why is that?

MadsL

Lots of Brits doing VO work for American ads here in the US.

Eastenders actor in this one...

https://www.youtube.com/watch?v=9rR1nB-c_Tw

spank_inferno

Whats the alternative?
30 seconds of Jackie-healy-rae speak?

If your trying to get your point across in an ad clear diction is vital.

I dont know what a mid-atlantic accent is, but I think the voice actors sound fine.