Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie
Please note that it is not permitted to have referral links posted in your signature. Keep these links contained in the appropriate forum. Thank you.

https://www.boards.ie/discussion/2055940817/signature-rules
Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

What sort of margin do dealers make on new car sales

  • 08-01-2012 12:14am
    #1
    NewApproach
    Registered Users, Registered Users 2 Posts: 2,191 ✭✭✭


    ?


Comments

  • #2
    Drummerboy08
    Closed Accounts Posts: 12,102 ✭✭✭✭Drummerboy08


    That would be commercially sensitive information.

    How much money is in your bank account?


  • #3
    NewApproach
    Registered Users, Registered Users 2 Posts: 2,191 ✭✭✭NewApproach


    Meh only up to a point. We generally have rough ideas what some other retail industries margins are, why are car dealers so protective of this information? Especially given the fact they have been subsidised by the government in recent years.


  • #4
    G S R
    Closed Accounts Posts: 171 ✭✭G S R


    Not a lot anymore. About €2,000 grand I'd imagine on a new car. It was upwards of €6,000 a few years back.

    I'm not sure if a trade in is factored into that though.


  • #5
    Drummerboy08
    Closed Accounts Posts: 12,102 ✭✭✭✭Drummerboy08


    NewApproach wrote: »
    Meh only up to a point. We generally have rough ideas what some other retail industries margins are, why are car dealers so protective of this information? Especially given the fact they have been subsidised by the government in recent years.

    As someone who has worked in the trade for nearly 8 years on and off, I would argue that the trade has been subsidised by the Government, I certainly haven't seen any of that reflected in my wages. Anyhow, different argument for a different day.

    To give you a rough idea, a dealer will make anywhere between 0 and 5,000e on a car sale.


  • #6
    Owen
    Registered Users, Registered Users 2 Posts: 12,683 ✭✭✭✭Owen


    It depends on the manufacturer of the car they're selling. Some brands have as low as 4% margin, some have anything up to 15%. Why are you asking the question?


  • Advertisement
  • #7
    naughtysmurf
    Registered Users, Registered Users 2 Posts: 3,292 ✭✭✭naughtysmurf


    Between 5% and 10% on average I reckon on the sale of a new car , no trade in involved


  • #8
    nogoodnamesleft
    Registered Users, Registered Users 2 Posts: 1,031 ✭✭✭nogoodnamesleft


    G S R wrote: »
    Not a lot anymore. About €2,000 grand I'd imagine on a new car. It was upwards of €6,000 a few years back.

    I'm not sure if a trade in is factored into that though.

    I know of a secondhand car dealer that was making 5-6k on imported cars from the UK a few years ago never mind new car purchases.

    I recon it would depend on the % cost of the purchase price. Also factoring in the batches of cars that dealers order (common trim levels, colours etc) as well if there was a promotion being offered by the dealer ship (flogging existing manufactured older models prior to the release of newer ones).


Advertisement