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Getting Digital Marketing Experience

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  • 14-12-2011 9:43pm
    #1
    JG1
    Closed Accounts Posts: 112 ✭✭


    Help!

    Had posted this in Tech, but nada. I have a marketing background but the sectors i worked in were not using digital marketing/social media. I am currently looking for a job and anything that i am interested in is asking for experience in this area. Do I invest in a course or what is the best route to take?

    Thanks


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    #2
    RATM
    Closed Accounts Posts: 3,591 ✭✭✭RATM


    Doing a course would be advantageous. Alongside it ask a few charities if you can look after some of their digital media presence to get practical experience. Spend a bit of time improving their Facebook, Twitter presence and getting numbers up. Try to improve their SEO with the knowledge gained on the course. Some charities even run pay-per-click campaigns for funding. After 6 months of this you should have some good experience that employers will find valuable and will make you stand out from someone who has no digital marketing experience.


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    #3
    JG1
    Closed Accounts Posts: 112 ✭✭JG1


    Thanks for that. There are a few courses - someone suggested the Digital Marketing Institute. It's about £1500 - steep-ski but I guess I have to start somewhere....


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    #4
    NicsM
    Subscribers Posts: 342 ✭✭NicsM


    JG1 wrote: »
    Thanks for that. There are a few courses - someone suggested the Digital Marketing Institute. It's about £1500 - steep-ski but I guess I have to start somewhere....

    I have heard good things about the Digital marketing Institute but if you're going to pay I would shop around.

    Also, look into the likes of Google AdWords for SEO. There are loads of books and tutorials and getting some hands on experience is really good. Having knowledge of the mechanics of SEO as opposed to just using social media for marketing.

    Best of luck :)


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    #5
    radooo
    Registered Users Posts: 114 ✭✭radooo


    I have done postgrad in digital marketing with DMI, let me know if interested to find out about their courses if you are considering them.


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