Sanitary towel advertisements

snubbleste

Why do sanitary towel advertisements show blue liquid to illustrate claimed absorbency levels?
I never understood it, where in a moving pictorial, a person wearing a white garb dispenses the entirety of a massive beaker of clean blue aqueous substance onto the product. Why blue?

If you had to market this hygiene product, how would you go about attempting to establish market share through an advertisement?

abouttobebanned

A big dirty blood clot. and something yellowy.

CrazyRabbit

You are right OP....it should be more realistic and be green instead.

Dudess

WAAAAAAAAAAAAAAH Body Form...
Shaped for confidence, shaped for freshness, shaped for YOOOOOOOU...

LETHAL LADY

A pair of red curtains maybe.

Sky King

Any time I hear the chorus of this song (@1:10) I get reminded of snatch patches, box bullets, gee plasters and gowel towels:

https://www.youtube.com/watch?v=ILWSp0m9G2U

Thank YOU marketing 101

CaSCaDe711

OP, would you actually prefer the advert to be more realistic? I wouldn't, as those ads always seem to be on when I'm sitting down to something to eat

Kevin Duffy

Those ads have influenced me greatly - when I feel lethargic, I just pop on some sanitary protection and next thing you know, I'm an enthusiastic rollerblading, skydiving rockclimber!

AnonoBoy

None of these tests make any sense unless the subject is on roller skates anyway.

oppenheimer1

I thought it was fairly obvious - they want to show how well it works whilst removing it from the reality as human discharges are off-putting.

Ellis Dee

Why do they have these ads at all? I always thought the purpose of advertising was to stimulate demand for products, but surely the demand for jamrags is constant?;);););)

Sky King

Corollary:

Do peedo's record nappy ads?

Kevin Duffy

Ellis Dee wrote: »

Why do they have these ads at all? I always thought the purpose of advertising was to stimulate demand for products, but surely the demand for jamrags is constant?;);););)

No, it has wild, unpredictable variations, appropriately enough.

Mr.Crinklewood

If the guy on the Irish Apprentice had to do an advert about Sanitary towels it would be bloody awfull and need an 18 cert.

Kevin Duffy

Mr.Crinklewood wrote: »

If the guy on the Irish Apprentice had to do an advert about Sanitary towels it would be bloody awfull and need an 18 cert.

Lovin' your work.

Giselle

Optionals in a sanitary protection commercial:

Any, all, or combinations of the following...

Horse riding
Scuba diving
Short skirts blowing up just enough to discern no visible ST bulge in underwear
Running (while grinning happily from ear to feckin' ear) wearing very tight shorts
Picnics, for some reason

Essentials:

Winsome looking girls wearing white jeans.
Oddly chocolate and hot-water-bottle free sets
Rictus smiles a la Joker
Blue water

The reality of stains, cramps, short tempers, tears, exhaustion, spots and rage isn't even alluded to *

*not all suffer from the above mentioned but enough do for one of more symptoms to be considered normal**

**assuming normal exists.

Have a happy period.:)

Sky King

This reminds me of the women laughing alone with salad photoblog.

Mr.Crinklewood

Kevin Duffy wrote: »

Lovin' your work.

;-).

That's the way I plan them....

RichieC

they should show an angry woman on a couch eating ice cream with no make up on..

Giselle

Sky King wrote: »

This reminds me of the women laughing alone with salad photoblog.

Love that one.

Scruffles

have always been confused by the use of blue liquid in place for blood and piss-in nappy/incontinence pad ads,damned PC and its get offended at anything ways.

CaSCaDe711 wrote: »

OP, would you actually prefer the advert to be more realistic? I wouldn't, as those ads always seem to be on when I'm sitting down to something to eat

its only a natural liquid and isnt a sign of anything dodgy or rude,plus [TMI]

it does not feel the same nor have the same scent as normal blood [which is a bit like the feel of using kiddies paints and when mixed with that clear watery stuff [plasma?] it smells very citrussy.

people eat flesh,and many eat blood through the likes of black pudding but society has taught them to accept it as normal.
its only because of passed down perception that they see the monthly blood as something really disgusting or rude.

WindSock

They don't use blood or blood colour in any ads, same way they don't use snot or snot colour in tissue ads, or brown in toilet paper ads.
Blue is not a natural human excrement colour so I guess that's why they use it.

Abi

I hate those ads. Never fail to come on as you're about to put a fork full of your dinner in your gob.


Thank fook I don't even get 'em. god bless you implanon :pac:

Kevin Duffy

Abi wrote: »

Thank fook I don't even get 'em. god bless you implanon :pac:

WTF? How do you know when to go rollerblading all dressed in tight white clothing then??

Dotrel

People were in uproar when that mouthy little punk merely stated that he wanted to do a POO at Pauls. That was just speaking the act. Imagine how annoyed they'd be at the sights and sounds of him pissing and shí@tting all over the toilet-bowl for 30 seconds (probably missing it half the time too most likely).

No no. Keep sanitary towel ads sanitary.

Nodin

snubbleste wrote: »

Why do sanitary towel advertisements show blue liquid to illustrate claimed absorbency levels?
I never understood it, where in a moving pictorial, a person wearing a white garb dispenses the entirety of a massive beaker of clean blue aqueous substance onto the product. Why blue?

If you had to market this hygiene product, how would you go about attempting to establish market share through an advertisement?

Maybe they could show 'the beauty of the female cycle' in full if the adverts were restricted to be shown in small buildings specifically for the purpose.

Kevin Duffy

Nodin wrote: »

Maybe they could show 'the beauty of the female cycle' in full if the adverts were restricted to be shown in small buildings specifically for the purpose.

Those short films would be known as Period Dramas and have titles like "Womb With A View".

later12

My favourite tampon ad.

http://adsoftheworld.com/files/images/fond-new-requin.preview.jpg

Stiffler2

I ****1n hate these ads with a passion and shouldn't be on TV.
What normal bloke in his right mind wants to see this horrible horrible $hit.

Persoanlly I would rather see a live massarce of children on TV than see a tampon add.

I've done well in my adult life and my missus to never ever see a period or anything to do with one. I've told the wife if our paths ever met that I'd need a divorce.

I reckon if I ever actually saw the "car crash" that i'd be turned gay for life and I do really like the vadge, but I ever saw that - it would be game over for me.