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RVCR

  • 22-11-2011 2:48pm
    #1
    Registered Users, Registered Users 2 Posts: 8,393 ✭✭✭





    Making Content Too Good For YouTube: How "RCVR" Found 2.6 Million Views in Two Weeks it's a heartwarming stat: 2.6 million views in 14 days.

    Those are numbers that could push you toward viral immortality.

    Even more impressive: They belong to a web series that, as of July, hadn't shot a single frame.

    The show is “RCVR”, whose very title is just the first in a series of web-related puzzles. (Try saying it out loud.)

    It's a story told from the point of view of a government agent of dubious authorization who's been sent to scrub away memories of extraterrestrial encounters.

    The show unfolds in eight-minute episodes, released on YouTube by gaming channel Machinima.

    The man behind "RCVR" is transmedia guru David Van Eyssen.

    A painter-turned-filmmaker whose credits include producing BMW's online film series, his passion for the show's mythology is palpable.

    Along with his writing partner, Brian Horiuchi, and a team of web developers, Van Eyssen has developed multiple viral sites that complement the YouTube series.

    These offshoots also allow the creators of “RCVR” to cleverly acknowledge the partnership of Motorola, whose technologies feature prominently in some of the hidden treasures that fans around the world have already begun to unlock.

    =(:-) Me? I know who I am. I'm a dude playing a dude disguised as another dude (-:)=



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