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DAA supporting Ryanair ads.

  • 04-11-2011 01:28PM
    #1
    Nissan doctor
    Closed Accounts Posts: 8,223 ✭✭✭


    I'm just looking in the star today and see an ad for a Ryanair sale with supported by daa at the bottom.

    I thought Ryanair and the daa where not the best of friends, are things changing?


Comments

  • #2
    lord lucan
    Registered Users, Registered Users 2 Posts: 9,576 ✭✭✭lord lucan


    Nissan doctor wrote: »
    I'm just looking in the star today and see an ad for a Ryanair sale with supported by daa at the bottom.

    I thought Ryanair and the daa where not the best of friends, are things changing?

    It's either 1 of 2 things.

    A) FR are taking the piss and using the ad as another chance to have a go at the DAA with some sarcasm(haven't seen the ad myself).

    B) Maybe a clause of the DAA's package of rebates for airlines required the addition of "supported by the DAA" on any marketing campaign.

    Just my guess.


  • #3
    sparrowcar
    Registered Users, Registered Users 2 Posts: 2,931 ✭✭✭sparrowcar


    It's been like that for a while now... At least a month ago I saw the supported by DAA bit on a Ryanair ad. Wondered about it myself.


  • #4
    L1011
    Registered Users, Registered Users 2 Posts: 72,400 ✭✭✭✭L1011


    lord lucan wrote: »
    B) Maybe a clause of the DAA's package of rebates for airlines required the addition of "supported by the DAA" on any marketing campaign.
    .

    Its this. If Ryanair are doing fixed-price no-taxes flights they're doing it with DAA rebates that require it on the ads. Been doing it for quite a while, 18+ months anyway.


  • #5
    Dublin Spotter
    Closed Accounts Posts: 89 ✭✭Dublin Spotter


    Can anybody post a link or a picture of the adds.


  • #6
    Jamie2k9
    Registered Users, Registered Users 2 Posts: 10,818 ✭✭✭✭Jamie2k9


    MYOB wrote: »
    Its this. If Ryanair are doing fixed-price no-taxes flights they're doing it with DAA rebates that require it on the ads. Been doing it for quite a while, 18+ months anyway.

    Its not that as the rebate on charges is for airlines who increase traffic this year and we pass 18.431 million this year (we will just about) and the rebate is payed to airlines next year.

    Ryanair have not increased there traffic this year and it willl decline further and from next week when there full winter cuts come into affect. There cuts started in August.

    But do agree supported by DAA is only there because it has to be and for no other reason.

    Havn't saw the add yet.

    Could the DAA be paying for part of the advertising? which would explain supported by DAA.


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  • #7
    happy_head
    Registered Users, Registered Users 2 Posts: 162 ✭✭happy_head


    Pretty sure its a complete piss take, they've being doing that on their ads for over a year now!


  • #8
    paperplanes1988
    Registered Users, Registered Users 2 Posts: 16 ✭paperplanes1988


    This is what's known as co-operative marketing. It is nothing new at all, we as a country have been part funding specific FR and EI advertising campaigns across the EU and further afield for years, so I presume the DAA are engaged in a similar process.


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