Chartered Engineers Ad - Engineers Ireland

Dilbert75

Surprisingly I can't see a thread about this already. I happened to see this on RTE last week, having seen a LinkedIn mention of it, but I've not seen it since. Anyone else seen it and what did you think of the idea of running tv adverts promoting Engineering?

http://www.engineersireland.ie/charteredengineer/

yourpics

It is a very good ad and well put together but I fail to see what benefit any engineer will get from it?

C.D.

yourpics wrote: »

It is a very good ad and well put together but I fail to see what benefit any engineer will get from it?

Strongly support this. The profession badly needs its visibility raised and promoted. I'm currently having a little crisis and wondering if I should move away from a technical role into something more commercially focused!

yourpics

C.D. wrote: »

Strongly support this. The profession badly needs its visibility raised and promoted. I'm currently having a little crisis and wondering if I should move away from a technical role into something more commercially focused!

They should have shown a few engineers in the dole queue and a few emigrating!

But seriously, I think they could have used the money to create a few jobs

I notice you can also watch an interview with each participant in the ad.

CatFromHue

yourpics wrote: »

But seriously, I think they could have used the money to create a few jobs

How though?

yourpics

First off, I don't claim to be an expert in the area of job creation, but I think the money could have been used to fund internships for unemployed engineers to gain meaningful experience with firms that have a structured training agreement with EI. Just a thought.

I think the ad is excellent but they should have stuck to the web ie linkedin, twitter etc. I imagine running the ad on RTE would be a huge cost.

CatFromHue

There is the Jobridge scheme already that does what you mention. I don't see the need for EI to set up another internship program. Through their conversion program for the pharmaceutical industry I think they are doing more than enough on this front. As far as I know job creation is not in their remit.

If they just ran the ad on the internet I don't think many people in Ireland would see it. Certainly any ad on the internet I come across I close it asap!

I assume the aim of the ad is to get it out there what engineers do and by running it on RTE they would achieve this.

godtabh

Engineers Ireland are very active in the job creation side of things through re training engineers from areas of low demand to areas of high demand.

They have also launched their employment services which seems to me is a way for public sector companies to get around the recruitment embargo to hire engineers through engineers ireland. The have a post here about the latest NSAI jobs.

The add is good. Much better than what they have done in the past. Any one remember the mars bar add?

Its all about profile

con1982

I fully support the ads. I think it's a step in the right direction to help the rest of society realise the value of engineers.

Well done Engineers Ireland!

yourpics

CatFromHue wrote: »

There is the Jobridge scheme already that does what you mention. I don't see the need for EI to set up another internship program. Through their conversion program for the pharmaceutical industry I think they are doing more than enough on this front. As far as I know job creation is not in their remit.

If they just ran the ad on the internet I don't think many people in Ireland would see it. Certainly any ad on the internet I come across I close it asap!

I assume the aim of the ad is to get it out there what engineers do and by running it on RTE they would achieve this.

I think EI could come on board with the Jobbridge scheme to ensure the quality of placements. They could appoint a placement officer who would provide the intern with a daily diary in word format. The intern could detail each day the type of work, projects and training they are working on and email it back monthly. The placement officer could assess the diary to ensure that the intern is getting a good placement and perhaps visit the intern at their place of work once during the internship. The placement officer could then act as a spokesperson on behalf of the intern if it was felt that the intern was not benefitting.
Finally, the intern could submit a report at the end of the internship showing their experience and learning outcomes. This could lead to EI issuing a certificate to the intern which could count towards CPD.

If the ad was run on Linkedin I would definetly take time to watch it but on other sites I would probably dismiss it.

CatFromHue

Thats not a bad idea at all Yourpics but I can't see FAS/Solus/Jobridge wanting or allowing the outside interference.

It would appear from some of the "internships" I've seen that Jobridge's aim is to just get people off the live register, which is unfortunate. In theory a good internship is a good idea, in practice I'm not so sure.

yourpics

CatFromHue wrote: »

Thats not a bad idea at all Yourpics but I can't see FAS/Solus/Jobridge wanting or allowing the outside interference.

It would appear from some of the "internships" I've seen that Jobridge's aim is to just get people off the live register, which is unfortunate. In theory a good internship is a good idea, in practice I'm not so sure.

Might be worth sending my idea off to EI on an email, but like you say it can be difficult to get all the various agencies on board.

Dardania

The ad is a great idea - we need to educate the masses about what we are, and are about, and attract new talent to the profession through inspiration.

They did it very succinctly (most engineers have a difficult time explaining themselves) so hats off

Dilbert75

I thought it was very well done also and I fully support the idea of putting the title of Chartered Engineer into the minds of the public. Lets face it - getting the concept across is going to be no small task but I think it's a great start. Hopefully it gets aired a few more times, at "good" times to maximise exposure. Well done Engineers Ireland.

Turbulent Bill

godtabh wrote: »

Its all about profile

Precisely. I've been critical of EI's public promotion of engineering, but this is a good step forward. Advertising is much cheaper than before due to the recession, and it's a great opportunity to put the profession on the map.

The one criticism I'd have is it's not clear how many people in the ad are actually chartered - the individual interviews that I watched don't mention this.

Grachain

I thought it was pretty well done and as it was pointed out, engineers have trouble explaining themselves, having worked close to ten years my friends still do not know what I do...., and its made me think of going for Chartered status...but I'm one of those engineers that has emigrated so it might be a bit difficult.

Red Alert

Chartership is also less important in certain sectors, such as electronic and computer engineering.

Turbulent Bill

Red Alert wrote: »

Chartership is also less important in certain sectors, such as electronic and computer engineering.

That's my only real criticism of the ad. Most of the participants were promoting engineering as a profession, not the advantages of becoming chartered. I'd be very surprised if the Havok and Activision guys were chartered, purely because there's little industry value in it. Similarly the MSc student presumably wouldn't have sufficient experience either for chartership.

godtabh

Red Alert wrote: »

Chartership is also less important in certain sectors, such as electronic and computer engineering.

I regulation does come in that will change.

godtabh

Turbulent Bill wrote: »

Similarly the MSc student presumably wouldn't have sufficient experience either for chartership.

I got charted while doing an MSc. Its not impossible

Irish_Elect_Eng

I like this Add.

I wonder if it is more aimed at "potential" engineers, students and people considering careers.

Dilbert75

godtabh wrote: »

I got charted while doing an MSc. Its not impossible

I got chartered before I did my MSc. There are clear guidelines for that.

I'm guessing the reason why they are emphasising the "chartered" aspect is that there is no regulation over the use of the title "Engineer" where as there is for "Chartered Engineer". Its like a trademark, so its the only one they can use to differentiate from the common-or-garden use of the word.

I Heart Internet

I think the ad is very impressive and I wouldn't dismiss it as a waste of money.

It will create jobs for chartered engineers. Though perhaps not in the engineering profession. If society sees chartered engineers in a better light and potential employers see them as seriously useful and talented then it's likely to give a CEng the edge over another professional going for the same job (all other things being equal).