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TripAdvisor Under Investigation

  • 18-09-2011 1:44pm
    #1
    CptSternn
    Registered Users, Registered Users 2 Posts: 1,530 ✭✭✭


    http://www.independent.ie/travel/travel-advice/tripadvisor-removes-reviews-you-can-trust-slogan-from-website-2877095.html
    Tripadvisor, the travel reviews website, has removed the slogan "reviews you can trust" from its hotel listings, in favour of the phrase "reviews from our community".

    The website is currently being investigated by the Advertising Standards Authority (ASA) following thousands of complaints from hoteliers about allegedly misleading and fraudulent reviews.

    Although the slogan has been removed from the website’s hotel reviews, it still appears on reviews for other businesses, including restaurants and attractions.

    Tripadvisor carries more 50 millions reviews which it claims are honest, reliable and written by “real travellers around the world”.

    However, the online reputation company KwikChex.com has questioned the legitimacy of those claims. It believes that up to 10 million reviews are faked, and alleges that Tripadvisor does not do enough to authenticate its reviews or remove fraudulent posts.

    Chris Emmins, the co-founder of KwikChex.com, said it has already been approached by more than 2,000 businesses, and is continuing to receive new complaints.

    This is why I only use Yelp.


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