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Sports Direct

  • 10-09-2011 11:17am
    #1
    leonidas83
    Banned (with Prison Access) Posts: 1,065 ✭✭✭


    Bought heavily into these shares a few months ago when they beat the court case against them and JJB sports( main competitor in the market) started getting into trouble concerning renewal of leases with landlords. Hard to know what direction their going to go, would anyone recommend hanging onto them as im seriously considering getting rid of them considering the volatility in the markets


Comments

  • #2
    Mr_Roger_Bongos
    Registered Users, Registered Users 2 Posts: 1,470 ✭✭✭Mr_Roger_Bongos


    Some people might post here giving you a conclusive - buy/sell/hold answer, but your decision has to be appropriate to your risk tolerance.

    Try answering these questions;

    - What was your reason for buying the shares? (Legal victory?)
    - Did the market react how you expected?
    - When you got in, how much were you willing to lose? Have you passed this level?

    If your investing the company because you think they have a sound business model and the potential to grow profitably in future, is that logic still valid?

    If you only got in on the back of the legal victory, if the market hasn't reacted as expected, then you shouldn't search for reasons to stick around.

    Bare in mind that equity markets have taken a big hit across the board in the past few weeks, so it's not just Sports Direct down in share price.


  • #3
    martyoo
    Closed Accounts Posts: 872 ✭✭✭martyoo


    Hard to know what direction their going to go, would anyone recommend hanging onto them as im seriously considering getting rid of them considering the volatility in the markets

    If your only reason to sell them is because of volatility in the market then I would say hold them.


  • #4
    leonidas83
    Banned (with Prison Access) Posts: 1,065 ✭✭✭leonidas83


    martyoo wrote: »
    If your only reason to sell them is because of volatility in the market then I would say hold them.

    Yes and no, concerned about the volatility in the market but consumer spending in the retail market in the UK is not improving and does not look to be anytime soon either, the company is fairly restricted and inflexible as they are totally dependent on the UK market. Fairly tempted to start investing in commodities instead, is the right time too imo


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