Nononsense.ie changed the ad!

baby and crumble

Hey all,

Was just watchign E4 and the ad spoken about in this thread has been changed. Instead of 'take a spanner and remove the nuts' it's now 'take a spanner and make some adjustments'

Don't know if it's a win for the people who complained or what... but I do think it's an improvement. Without going into the same kind of debate that got the last thread locked, do people think it's an improvement or not?

squishykins

I thought they had both ads from the off? Though it makes more sense if they added it later...I saw the "make some adjustments" first anywho, maybe I'm just behind the times :rolleyes:

baby and crumble

oh. I'd never seen the adjustments one before... oops, silly me!

Shakti

I'm not bovered but..........

Its the association of GRS/SRS or a 'sex change' as they put it with the theme and subtext of the advertisement campaign 'No Nonsense'. They mention several examples of things/situations that they think their target consumer would consider nonsensical or farcical. Whether anyone finds it offensive or not doesn't change that this in the Bernays tradition is whats going on here advertising wise.

So, no to answer your question I dont think its an improvement,
its a cheap advert, plastic figures and a voice over made up without too much effort instantly boring and forgetable unless of course you obliquely have a dig at a minority.
Maybe thats what there counting on to give their gravy train some legs so to speak.

deirdre_dub

baby and crumble wrote: »

Was just watchign E4 and the ad spoken about in this thread has been changed. Instead of 'take a spanner and remove the nuts' it's now 'take a spanner and make some adjustments'

I think they use the "adjustments" ad before the watershed, and the other ad after the watershed.

Regardless, the ad still trivialises the realities of transgenderism.

stephen_n

Shakti wrote: »

So, no to answer your question I dont think its an improvement,
its a cheap advert, plastic figures and a voice over made up without too much effort instantly boring and forgetable unless of course you obliquely have a dig at a minority.
Maybe thats what there counting on to give their gravy train some legs so to speak.

I'm fairly sure for the majority of males who have got screwed in their insurance quotes because of their gender, something that most of them would regard as NONSENSE would probably disagree and say that the ad is quite to the point. I would seriously doubt that the trans issue and the offense that might be caused ever occurred to them even in the slightest let alone formed any sort of motivation in the scripting of the ad!

Shakti

stephen_n wrote: »

I'm fairly sure for the majority of males who have got screwed in their insurance quotes because of their gender, something that most of them would regard as NONSENSE would probably disagree and say that the ad is quite to the point. I would seriously doubt that the trans issue and the offense that might be caused ever occurred to them even in the slightest let alone formed any sort of motivation in the scripting of the ad!

I get it Stephen, but 'the mature lady driver' seems to be the only actual real world car insurance policy based discrimination that they mention in any of the adverts that I have seen.
They talk about zombies, dragons, castles moats etc. these are all fantasy. The only real world example of discriminatory insurance based practice they choose to highlight is 'the mature lady driver' discounting that some companies provide in their policies. In order to present this in what they 'the advertiser' perceive as the nonsensical nature of this practice they use the major surgery real people go through in real life not the fantasy world situations they mention in their other adverts.
So in short zombies and dragons tend not to get offended but real people often do.

baby and crumble

Ok, this thread has the possibility of decending into madness again, I honestly thought they'd changed the ad.

Sorry!

Shakti

I for one was glad you brought it up again, the discussion on the main topic it brings up re: advertising and LGBT rights not just in the context of this piece of advertising but across the business as a whole is quite relevant and interesting to me.

Printemps93

Is it not basically Implying the same thing ?

That its as simple as just making some adjustments to becoming a woman . I dont find it to be a win win for the people who complained at all because Its just a play with words

eaglach

Political correctness gone mad.

Killer_banana

eaglach wrote: »

Political correctness gone mad.

I thought the same at first but after thinking about it a bit and reading some posts I've changed my mind. I don't believe that whoever created this ad meant to offend trans people or even thought about trans people at all. It was just a ridiculous joke for a ridiculous ad campaign. However if someone was trans and had had to go through so much of their life feeling like they were in the wrong body and then having to come out and go through all the stress and strain of gender reassignment just to be given what most people are given at birth and take for granted and then to have it likened to something as simple as 'taking a spanner and removing the nuts' as part of a joke it's understandable why they'd be offended.

Like I said already I don't think they meant to offend anyone with this ad but I think when people started complaining they really should have pulled it.