Advertisings obsession with the middle class

bayern282

Just watched a vomit inducing ad for Centra full of middle-class, symmetrical featured Ronans, Aoife's and Sorcha's, let's put it this way,they certainly didn't resemble the clientèle of my local franchise of the aforementioned chain where your sexuality is likey to be in question if you don't wear a tracksuit and spout nasal gibberish.

It's the same with ads for Eircom, 3 Mobile, Banks, etc, most people in this country in reality are lower-middle class or working class in the real sense of the word, ie; having to work to pay mortgages, taxes, bills, etc. They certainly don't resemble the type of schmucks they hire from the acting agencies to appear in this tripe.

It's the same in the U.S in popular culture, they don't like to acknowledge that, real / poor / working class people exist.

Fluorescence

bayern282 wrote: »

It's the same in the U.S in popular culture, they don't like to acknowledge that, real / poor / working class people exist.

Middle class people aren't real and don't exist so?

ElleEm

The advertising execs more than likely feel that people in the real world aspire to be like the people in the ads.

partyatmygaff

Who will want to visit Centra if their advertisements are full of scumbags wearing tracksuits and Argos bling with 24 packs of Dutch Gold slung over their shoulders?

galwayrush

Nobody else has disposable income to spare.

Marty McFly

Hmm well what brand would want to be associated with pyjama wearing scangers? Of coarse there going to have friendly looking unthreatening people in the ads as that the image there trying to portray.

ballsymchugh

that's morkeshing for you!

grizzly

ElleEm wrote: »

The advertising execs more than likely feel that people in the real world aspire to be like the people in the ads.

This. People wouldn't want to buy into something if it featured a load of slack jawed, dead eyed, overweight pram faces.

Eric Cartman

theres no point in using the lower class in advertising , your not allowed advertise johnny blues or heroin , and dutch gold dont have the budget

7sr2z3fely84g5

bayern282 wrote: »

Just watched a vomit inducing ad for Centra full of middle-class, symmetrical featured Ronans, Aoife's and Sorcha's, let's put it this way,they certainly didn't resemble the clientèle of my local franchise of the aforementioned chain where your sexuality is likey to be in question if you don't wear a tracksuit and spout nasal gibberish.

It's the same with ads for Eircom, 3 Mobile, Banks, etc, most people in this country in reality are lower-middle class or working class in the real sense of the word, ie; having to work to pay mortgages, taxes, bills, etc. They certainly don't resemble the type of schmucks they hire from the acting agencies to appear in this tripe.

It's the same in the U.S in popular culture, they don't like to acknowledge that, real / poor / working class people exist.

Rte is the same with the leaving cert results,usually in some yuppies house..

Bloody Nipples

bayern282 wrote: »

It's the same with ads for Eircom, 3 Mobile, Banks, etc, most people in this country in reality are lower-middle class or working class in the real sense of the word, ie; having to work to pay mortgages, taxes, bills, etc. They certainly don't resemble the type of schmucks they hire from the acting agencies to appear in this tripe.

This just in! Advertisers hire actors for ad!

By associating a company with affluence, you can make a connection in people's minds of appearing more upwardly-mobile by shopping at a certain store.

dotsman

bayern282 wrote: »

most people in this country in reality are lower-middle class or working class in the real sense of the word, ie; having to work to pay mortgages, taxes, bills, etc.

???

You do realise that a "middle" class person will have the largest mortgages, pay the most taxes and have far larger, and more numerous bills than the average "lower-middle" or "working" class person.

krudler

bayern282 wrote: »

Just watched a vomit inducing ad for Centra full of middle-class, symmetrical featured Ronans, Aoife's and Sorcha's, let's put it this way,they certainly didn't resemble the clientèle of my local franchise of the aforementioned chain where your sexuality is likey to be in question if you don't wear a tracksuit and spout nasal gibberish.

It's the same with ads for Eircom, 3 Mobile, Banks, etc, most people in this country in reality are lower-middle class or working class in the real sense of the word, ie; having to work to pay mortgages, taxes, bills, etc. They certainly don't resemble the type of schmucks they hire from the acting agencies to appear in this tripe.

It's the same in the U.S in popular culture, they don't like to acknowledge that, real / poor / working class people exist.

"undahr da tree at Spaaaar buuud"

Hogzy

bayern282 wrote: »

It's the same with ads for Eircom, 3 Mobile, Banks, etc, most people in this country in reality are lower-middle class or working class in the real sense of the word, ie; having to work to pay mortgages, taxes, bills, etc. They certainly don't resemble the type of schmucks they hire from the acting agencies to appear in this tripe.

I wouldnt consider someone to be working class if they have to work to pay off their mortgage.

Princess Consuela Bananahammock

bayern282 wrote: »

Just watched a vomit inducing ad for Centra full of middle-class, symmetrical featured Ronans, Aoife's and Sorcha's, let's put it this way,they certainly didn't resemble the clientèle of my local franchise of the aforementioned chain where your sexuality is likey to be in question if you don't wear a tracksuit and spout nasal gibberish.

It's the same with ads for Eircom, 3 Mobile, Banks, etc, most people in this country in reality are lower-middle class or working class in the real sense of the word, ie; having to work to pay mortgages, taxes, bills, etc. They certainly don't resemble the type of schmucks they hire from the acting agencies to appear in this tripe.

It's the same in the U.S in popular culture, they don't like to acknowledge that, real / poor / working class people exist.

It's because they're the ones with the fiscal sence of a five year old in a sweetshop. It's like advertising breakfast cereal: dress it up in flashy colours, throw a toy in and aim it at kids.

mikemac

For a Republic there sure is a lot of talk about classes

elainers

The aim of advertising isn't to be "real". It's to get more people in the group targeted by the brand to buy/use the product or service. So if the "middle class" in the ad accomplish this objective best, then that's what they'll use!

Eric Cartman

There ya go op

bayern282

:pac:

belter

mike65

Advertising is overwhelmingly based on the "aspirational" hence yummy mummies, Johnny six-pack (in the gym), Vorsprung Der Technik and the pursuit of happiness through acquisitions.

If the people who constitute the overwhelming majority of consumers were portrayed accurately in advertising sales would plummet!

7sr2z3fely84g5

mike65 wrote: »

Advertising is overwhelmingly based on the "aspirational" hence yummy mummies, Johnny six-pack (in the gym), Vorsprung Der Technik and the pursuit of happiness through acquisitions.

If the people who constitute the overwhelming majority of consumers were portrayed accurately in advertising sales would plummet!

Never overweight people in fast food adverts..

weemcd

If someone made a centra ad with all the real life johnny player blue buyin knacks, hoopy ear ring womens, student stoner fúcks & lecherous old drunken men who frequent stores, it could be done very well (funneh)

elainers

weemcd wrote: »

If someone made a centra ad with all the real life johnny player blue buyin knacks, hoopy ear ring womens, student stoner fúcks & lecherous old drunken men who frequent stores, it could be done very well (funneh)

I agree, it could be hilarious but seriously doubt that it would get more customers into their stores?

efb

Centra for the way we see ourselves living today.

Hard truth doesn't sell overpriced groceries

SEPT 23 1989

The "surfing lifestyle" ads are really grinding my gears:mad:

Spacedog

Brooker knows all...

https://www.youtube.com/watch?v=59OJ17raqWw

Richard Hillman

bayern282 wrote: »

Just watched a vomit inducing ad for Centra full of middle-class, symmetrical featured Ronans, Aoife's and Sorcha's, let's put it this way,they certainly didn't resemble the clientèle of my local franchise of the aforementioned chain where your sexuality is likey to be in question if you don't wear a tracksuit and spout nasal gibberish.

It's the same with ads for Eircom, 3 Mobile, Banks, etc, most people in this country in reality are lower-middle class or working class in the real sense of the word, ie; having to work to pay mortgages, taxes, bills, etc. They certainly don't resemble the type of schmucks they hire from the acting agencies to appear in this tripe.

It's the same in the U.S in popular culture, they don't like to acknowledge that, real / poor / working class people exist.

Hold on a sec. so middle class people are not real? :eek: Are they robots?



PS: You sound like a bit of a snob.

citizen_p

Everyone thinks they are middle class, except for a select 1 & at either end of the spectrum...

If an add shows a bunch of skangers persons of ill repute, using the advertised item, sub conciously you don't want to be associated with said item.

prinz

bayern282 wrote: »

It's the same with ads for Eircom, 3 Mobile, Banks, etc, most people in this country in reality are lower-middle class or working class in the real sense of the word, ie; having to work to pay mortgages, taxes, bills, etc. They certainly don't resemble the type of schmucks they hire from the acting agencies to appear in this tripe..

You mean the schmucks who work for the acting agencies to pay their mortgages and bills? Is there any reason when watching an ad for say Eircom (the point of which is to highlight the product), I would be interested in a fictional someone's bill paying or employment status? Perhaps every ad should feature a fake statement of net assets along with the fake character?